By Dr Chedia Dhaoui

Book Chapters

Dhaoui C, 2014, 'What social media marketing content is best to engage consumers?: A content analysis of Facebook brand pages', in Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities, pp. 134 - 156, http://dx.doi.org/10.4018/978-1-4666-6595-8.ch006

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