Chedia Dhaoui is a Lecturer at the School of Information Systems and Technology Management UNSW Business School, Sydney Australia. Chedia holds a PhD in Marketing from the Faculty of Business and Economics, Macquarie University, and a PhD in Business Intelligence from the Université de Lorraine, France. Through her applied research in digital marketing and business intelligence, Chedia seeks to excel in Social Media Analytics, emotion AI and AI for Business Analytics.

Her research interests cover the dynamics of consumer and brand engagement in online social media environments, mobile marketing, and the application of AI-.technologies for emotion detection and analysis. Chedia's research is data-driven using very large social media datasets gathered from online social networking platforms using advanced data analytics techniques to turn big data into actionable insights. Chedia created Insight Social Networks back in 2012 as a consultancy firm with one main objective: "creating value with social media data".

She publishes her research in peer-reviewed academic journals including the International Journal of Research in Marketing and the Journal of Consumer Marketing, and presented her research at several conferences including Australian and New Zealand Marketing Academy Conference (ANZMAC), American Marketing Association (AMA), and Marketing Science.