By Dr Chedia Dhaoui

Journal articles

Gu W; Chan KW; Kwon J; Dhaoui C; Septianto F, 2023, 'Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis', Industrial Marketing Management, 112, pp. 98 - 112, http://dx.doi.org/10.1016/j.indmarman.2023.04.012

Dhaoui C; Webster CM, 2021, 'Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation', International Journal of Research in Marketing, 38, pp. 155 - 175, http://dx.doi.org/10.1016/j.ijresmar.2020.06.005

Dhaoui C; Webster CM; Tan LP, 2017, 'Social media sentiment analysis: lexicon versus machine learning', Journal of Consumer Marketing, 34, pp. 480 - 488, http://dx.doi.org/10.1108/JCM-03-2017-2141

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