By Dr Chedia Dhaoui

Book Chapters

Dhaoui C, 2014, 'What social media marketing content is best to engage consumers?: A content analysis of Facebook brand pages', in Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities, pp. 134 - 156, http://dx.doi.org/10.4018/978-1-4666-6595-8.ch006

Journal articles

Gu W; Chan KW; Kwon J; Dhaoui C; Septianto F, 2023, 'Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis', Industrial Marketing Management, 112, pp. 98 - 112, http://dx.doi.org/10.1016/j.indmarman.2023.04.012

Dhaoui C; Webster CM, 2021, 'Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation', International Journal of Research in Marketing, 38, pp. 155 - 175, http://dx.doi.org/10.1016/j.ijresmar.2020.06.005

Dhaoui C; Webster CM; Tan LP, 2017, 'Social media sentiment analysis: lexicon versus machine learning', Journal of Consumer Marketing, 34, pp. 480 - 488, http://dx.doi.org/10.1108/JCM-03-2017-2141

Conference Papers

Dhaoui C; Webster C; Tan LP, 2023, 'Brand to consumer emotional contagion on Facebook brand pages', in Proceedings of the European Marketing Academy EMAC 2023 Annual, Odense, Denmark, presented at European Marketing Academy, Odense, Denmark, 24 May 2023, https://proceedings.emac-online.org/pdfs/A2023-113980.pdf

Dhaoui C; Webster C; Tan L, 2017, 'Longitudinal Analysis of Online Consumer Disengagement Patterns in Times of Crisis', California, USA, presented at The 39th Annual ISMS Marketing Science Conference, California, USA, 07 June 2017 - 10 June 2017

Dhaoui C; Webster C; Tan L, 2017, 'Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation', Florida, USA, presented at Winter AMA Conference, Florida, USA, 17 February 2017 - 19 February 2017

Dhaoui C; Webster C; Tan L, 2016, 'Sentiment analysis for brand-related social media conversations', Christchurch, New Zealand, presented at Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, 05 December 2016 - 07 December 2016

Conference Presentations

Van Toorn C; Cahalane M; Vogel D; Dhaoui C; Kennedy C, 2020, 'The imperative for Higher Education to incorporate agility and resilience into our Information Systems Offerings', presented at ACIS2020 Australasian Conference of Information Systems, Wellington, New Zealand, 01 December 2020 - 04 December 2020, http://dx.doi.org/10.26190/unsworks/27944

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