Select Publications
Conference Papers
2023, 'Brand to consumer emotional contagion on Facebook brand pages', in Proceedings of the European Marketing Academy EMAC 2023 Annual, Odense, Denmark, presented at European Marketing Academy, Odense, Denmark, 24 May 2023, https://proceedings.emac-online.org/pdfs/A2023-113980.pdf
,2017, 'Longitudinal Analysis of Online Consumer Disengagement Patterns in Times of Crisis', California, USA, presented at The 39th Annual ISMS Marketing Science Conference, California, USA, 07 June 2017 - 10 June 2017
,2017, 'Brand interventions and emotional dynamics in online consumer-to-consumer conversations: An empirical investigation', Florida, USA, presented at Winter AMA Conference, Florida, USA, 17 February 2017 - 19 February 2017
,2016, 'Sentiment analysis for brand-related social media conversations', Christchurch, New Zealand, presented at Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, New Zealand, 05 December 2016 - 07 December 2016
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