By Emeritus Professor Paul G Patterson

Conference Papers

Surachartkumtonkun J; Patterson PG, 2007, 'The Role of Social Capital and On-Line Communities in Enhancing Consumers` Consumption Value', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Patterson PG; Kirchmajer L, 2007, 'The development and testing of an interpersonal communications effectiveness scale in a SME professional services provider-client relationship management context.', in 14th Annual International Conference on Advances in Management, Niagara Falls, Canada, presented at 14th Annual International Conference on Advances in Management, Niagara Falls, Canada, 18 July 2007 - 21 July 2007

Patterson PG; Prasongsukarn K, 2006, 'An Extended Service Recovery Model: The Moderating Impact of Temporal Sequence of Events.', in Chan TS; Cui G; Hau A (eds.), 2006 AIB Southeast Asia Regional Conference: Global Vision and Local Competence, Bangkok, Thailand, pp. 1 - 2, presented at AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, 07 December 2006 - 09 December 2006

Patterson PG; Green RT; Komgsompong K, 2006, 'Social Influence in the Buying Decision: A Four-Country Study of Inter- and Intra-national Differences.', in Chan TS; Cui G; Hau A (eds.), 2006 AIB Southeast Asia Regional Conference: Global Vision and Local Competence, Bangkok, Thailand, pp. 1 - 2, presented at AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, 07 December 2006 - 09 December 2006

Patterson PG; Yu Y; De Ruyter K, 2006, 'Understanding Customer Engagement in Services', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Patterson PG; Daryanto A; De Ruyter K; Wetzels M, 2006, 'Exercise Behavior in Loyalty Program: The Influence of Regulatory Focus', in Fitzsimmons GJ; Morwitz VG (ed.), Association for Consumer Research North American Conference, Orlando, Florida, USA, pp. 346 - 347, presented at Association for Consumer Research North American Conference 2006, Orlando, Florida, USA, 29 September 2006

Patterson PG; Styles C; La VQ, 2006, 'Australian Knowledge-based Service Exports: An Analysis of Key Success Factors', in Susilowati S (ed.), Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, pp. 1 - 1, presented at Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, 02 August 2006 - 05 August 2006

Patterson PG; La VQ; Styles C, 2005, 'An Examination of Client Perceived Value in a B2B International Services Context', in IMP Asia 2005, Phuket, Thailand, presented at IMP Asia 2005, Phuket, Thailand, 11 December 2005 - 14 December 2005

Patterson PG; Kirchmajer L, 2005, 'An Examination of Professional Services Quality as Mediator Between Interpersonal Communication and Repurchase Intention', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

La VQ; Patterson PG; Styles C, 2005, 'Choice criteria in the selection of an international professional service firm.', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Patterson PG; Matilla A, 2005, 'A Cross-Cultural Examination of In-Group Bias in Influencing Service Encounter Evaluations', in Bitner MJ; Brown SW; Rust R (eds.), 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, pp. 81 - 81, presented at 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, 06 October 2005 - 09 October 2005

Patterson PG; McColl-Kennedy J; Smith A, 2005, 'Customer Rage Spectrum Emotions, Expressions and Behaviours in Service Failure Encounters: Customer and Employee Perspectives', in Bitner MJ; Brown SW; Rust R (eds.), 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, pp. 51 - 51, presented at 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, 06 October 2005 - 09 October 2005

Patterson PG; Spreng RA; Page T; Millwe J, 2005, 'Performance-Importance Grids Versus SERVQUAL', in Bitner MJ; Brown SW; Rust R (eds.), 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, pp. 92 - 92, presented at 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, 06 October 2005 - 09 October 2005

Patterson PG; Kongsompong K; Green R, 2005, 'Collectivism and Social Influence in the Buying Decision: A Four-Country Study of Inter- and Intro-naitonal Differences', in Workman Jnr JP; Perreault Jnr WD (ed.), Proceedings of AMA Winter Educators Conferences, San Antonio, Texas, presented at AMA Winter Educators` Conference 2005, San Antonio, Texas, 11 February 2005 - 14 February 2005

La VQ; Patterson PG; Styles CW, 2004, 'The Impact of Country of Origin on Client Perceived Performance in International Professional B2B Services', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004

Razzaque MA; Patterson PG; Macdonald EK, 2004, 'The Moderating Impact of Individualism-Collectivism on Non-Marketing Influences on Consumer Choice for Services.', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004

Patterson PG, 2004, 'Modelling Service Firms` Export Behaviour.', in 2004 AIB Southeast Asia Regional Conference, Macau, presented at AIB Southeast Asia Regional Conference 2004, Macau, 05 August 2004 - 07 August 2004

Patterson PG; Kirchmajer L, 2004, 'The Pivotal Role of Communication in the Development of Client Trust and Intimacy in a Professional Services Context.', in EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004

La VQ; Patterson PG; Styles CW, 2003, 'A conceptual model of client perceived value in an international professional service context', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Patterson PG; Edwardson MP, 2003, 'Antecedent causes and coping responses as predictors of consumer emotional labour: Customers are hard at work too.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Razzaque MA; Patterson PG; Chong SL, 2003, 'Customer citizenship behaviour in service organizations: A social exchange model.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Patterson PG; Green R; Kongsompong K, 2003, 'Locus of control and social influence in the buying decision: A four-nation study.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Patterson PG; Cowley EJ; Prasongsukarn K, 2003, 'The impact of cultural orientation on post recovery satisfaction.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Patterson PG; Matilla A, 2003, 'A cross-cultural examination of customer`s service recovery and fairness perceptions.', in Rust R (ed.), Frontiers in Services, Washington DC, USA, pp. 73 - 73, presented at Frontiers in Services, Washington DC, USA, 23 October 2003 - 26 October 2003

Patterson PG; Kirchmajer L, 2003, 'The role of interpersonal communication in the development of client trust and closeness in a SME professional services context.', in Small Enterprise Association of Australia and New Zealand 16th Conference, Ballarat, Victoria, presented at Small Enterprise Association of Australia and New Zealand 16th Conference, Ballarat, Victoria, 28 September 2003 - 01 October 2003

Patterson PG; Matilla A, 2003, 'A study of consumers` perceptions of service recovery efforts across east-west cultures.', in World Marketing Congress 2003, Perth, WA, presented at World Marketing Congress 2003, Perth, WA, 11 June 2003 - 14 June 2003

Patterson PG; Pauwels P; De Ruyter K; Wetzels M, 2003, 'A decision making perspective on the propensity to continue service internationalisation.', in EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003

La VQ; Styles CW; Patterson PG; Prasongsukarn K, 2002, 'The Pivotal Role of Personnel in the Export Performance of Professional Services', in ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002

Patterson PG; Styles CW; La VQ, 2001, 'Determinants of Export Performance Across Service Types: A Conceptual Model', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001

Patterson PG; Prasongsukarn K, 2001, 'The Association between Consumer Demographic Characteristics and Service Loyalty', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001

Phan M; Styles CW; Patterson PG, 2001, 'Relational Competence and Relationship Quality in International Business Partnerships: Do Personality Traits Matter?', in Academy of International Business: 2001 Annual Meeting, Sydney, pp. 58 - 58, presented at Academy of International Business 2001, Sydney, 16 November 2001 - 19 November 2001

Patterson PG; Caldow D, 2001, 'A cross cultural study of consumers` perceptions of loyalty toward services', in Elliot G; Barnes J (ed.), 2001 ServSig Services Research Conference, Sydney, pp. 143 - 143, presented at ServSig Services Research Conference 2001, Sydney, 26 May 2001 - 28 May 2001

Patterson PG, 2000, 'An examination of the explanatory power of loyalty proneness, motivation and personal similarity scales in the Thai service marketing context', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Patterson PG; Mandhachitara R; Smith T, 2000, 'Switching costs as a moderator of customer satisfaction: An example in Thailand`s service industry', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Patterson PG; Caldow D, 2000, 'The impact of friendships between consumers and service-providers on loyalty to the service firm', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational behaviour and organisational performance in Australian-Malaysian business partnerships', in 2000 Annual Conference of the Academy of International Business Southeast Asian Region, Hong Kong, presented at Annual Conference of the Academy of International Business Southeast Asian Region 2000, Hong Kong, 23 July 2000 - 26 July 2000

Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational competence in international business partnerships', in Marketing in a Global Economy, Buenos Aires, Argentina, presented at Marketing in a Global Economy, Buenos Aires, Argentina, 28 June 2000 - 01 July 2000

Phan MC; Patterson PG; Styles CW, 1999, 'Can assertive managers instil higher trust in their business partners?', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Patterson PG; Manchachitara R; Smith T, 1999, 'Impact of culture on the strength of relationships with service providers in Thailand', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Patterson PG; Shaw V; Shaw C, 1999, 'The relationship between marketing and manufacturing: A study of BHP steel in Australia and New Zealand', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Phan MC; Patterson PG; Styles CW, 1999, 'An Empirical examination of the trust development process linking firm and personal characteristics in an international setting', in 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, presented at 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, 11 May 1999 - 14 May 1999

Patterson PG, 1999, 'Relational benefits and relationship commitment: An analysis of service types', in 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, presented at 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, 11 May 1999 - 14 May 1999

Patterson PG; Styles CW; Ahmed FU, 1998, 'The determinants of successful relationships in international business', in Brodie R; Brookes R; Colgate M; Collins B; Martin A (eds.), 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, pp. 23 - 55, presented at 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, 07 December 1998 - 08 December 1998

Patterson PG, 1998, 'Customer perceptions of relationship benefits across service types', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 1802 - 1810, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Patterson PG; Kirchmajer L, 1998, 'Interpersonal communication, social bonding and relationship commitment in small professional service enterprises: A client perspective', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 1170 - 1177, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Styles CW; Patterson PG; Ahmed FU, 1998, 'International business partnerships: a research programme in Australasia', in Gray S; Nicholas S (ed.), ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, pp. 413 - 421, presented at ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, 13 November 1998 - 14 November 1998

Patterson PG; De Ruyter K; Cicic M; Wetzels M, 1998, 'Explaining service firms propensity to continue exporting: A cross-country analysis', in 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, presented at 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, 20 May 1998 - 23 May 1998

Ahmed FU; Patterson PG; Styles CW, 1998, 'Trust and commitment in international buyer-seller relationships: A dyadic study in Australia and Thailand', in 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, presented at 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, 20 May 1998 - 23 May 1998

Patterson PG; Sharma N, 1997, 'Linking technical and relational quality, and satisfaction: the moderating impact of experience with a high involvement service', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 1184 - 1197, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Patterson PG; Ahmed FU; Styles CW, 1997, 'Relationship commitment in international business partnerships: Antecedents and outcomes', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 624 - 638, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

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