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Journal articles
, 2000, 'Aboriginal heritage art and moral rights', Journal of the Australian and New Zealand Academy of Management, pp. 412 - 431
, 2000, 'Bringing a Client Focus to International Marketing: A Change Management Case Study', Journal of Management & Organization, 6, pp. 44 - 55, http://dx.doi.org/10.1017/s1833367200005411
, 2000, 'Needs Analysis of a Cancer Education Program in South Western Sydney', Cancer Nursing, 23, pp. 186 - 192, http://dx.doi.org/10.1097/00002820-200006000-00005
, 1999, 'On the Role of Experience in Developing Service Satisfaction in Consumer Financial Planning Services', Journal of Customer Service in Marketing & Management, 5, pp. 33 - 48, http://dx.doi.org/10.1300/j127v05n04_03
, 1999, 'A Conceptual Model of the Internationalization of Services Firms', Journal of Global Marketing, 12, pp. 81 - 106, http://dx.doi.org/10.1300/j042v12n03_06
, 1999, 'The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services', Journal of Services Marketing, 13, pp. 151 - 170, http://dx.doi.org/10.1108/08876049910266059
, 1999, 'Consumer coping strategies with dissatisfactory service encounters: A preliminary investigation', Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 12, pp. 145 - 154, https://faculty.unlv.edu/gnaylor/JCSDCB/articles/1999%20-%20Volume%2012/Godwin%20et%20al%201999.pdf
, 1999, 'Modelling firms propensity to continue service exporting: a cross-country analysis', International Business Review, 8, pp. 351 - 365, http://dx.doi.org/10.1016/s0969-5931(99)00009-8
, 1999, 'The Determinants of Choice Set Structure in High-Technology Business Markets', Industrial Marketing Management, 28, pp. 395 - 411, http://dx.doi.org/10.1016/s0019-8501(98)00030-3
, 1999, 'The Determinants of Successful Relationships in International Business', Australasian Marketing Journal, 7, pp. 5 - 21, http://dx.doi.org/10.1016/s1441-3582(99)70197-7
, 1999, 'Trust and commitment in international business relationships', ABAC Journal, 19, pp. 37 - 51, http://repository.au.edu/handle/6623004553/13926
, 1998, 'Internationalization of services: the service exporting decision', Journal of Services Marketing, 12, pp. 294 - 311, http://dx.doi.org/10.1108/08876049810226964
, 1998, 'Consumer satisfaction as a process: a qualitative, retrospective longitudinal study of overseas students in Australia', Journal of Professional Services Marketing, 16, pp. 135 - 157, http://dx.doi.org/10.1300/J090v16n01_08
, 1997, 'Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination', International Journal of Service Industry Management, 8, pp. 414 - 434, http://dx.doi.org/10.1108/09564239710189835
, 1997, 'Involvement of technical consultants in high technology business markets', Journal of Business & Industrial Marketing, 12, pp. 83 - 102, http://dx.doi.org/10.1108/08858629710172637
, 1997, 'A Temporal Sequence Model of Satisfaction and Export Intentions of Service Firms', Journal of Global Marketing, 10, pp. 23 - 43, http://dx.doi.org/10.1300/j042v10n04_03
, 1997, 'Translating customer survey results into managerial action', Super Service, pp. 4 - 6
, 1996, 'Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services', Journal of the Academy of Marketing Science, 25, pp. 4 - 17, http://dx.doi.org/10.1177/0092070397251002
, 1996, 'A Typology of Service Firms in International Markets : An Empirical Investigation', Journal International Marketing, 3, pp. 57 - 83, http://www.jstor.org/stable/25048624
, 1996, 'Internal and external buying center membership in high technology business markets', The Journal of High Technology Management Research, 7, pp. 107 - 127, http://dx.doi.org/10.1016/s1047-8310(96)90018-8
, 1996, 'The use of Marketing Information in the New Product Development Process: An Australian Perspective', Australasian Journal of Market Research, 4, pp. 3 - 11, http://www.amsrs.com.au/documents/item/84
, 1995, 'Choice criteria in final selection of a management consultancy service', Journal of Professional Services Marketing, 11, pp. 177 - 187, http://dx.doi.org/10.1300/J090v11n02_13
, 1995, 'A conceptual model of customer satisfaction for business-to-business, professional services', Advances in Services Marketing and Management, 4, pp. 169 - 193, http://dx.doi.org/10.1016/S1067-5671(95)04023-4
, 1995, 'A Typology of Service Firms in International Markets: An Empirical Investigation', Journal of International Marketing, 3, pp. 7 - 7, http://dx.doi.org/10.1177/1069031x9500300404
, 1994, 'Overseas students in Australia: A retrospective longitudinal study of pre-purchase expectations and post-purchase satisfaction', Journal of Marketing for Higher Education, 5, pp. 31 - 52, http://dx.doi.org/10.1300/J050v05n02_03
, 1993, 'Expectations and product performance as determinants of satisfaction for a high‐involvement purchase', Psychology Marketing, 10, pp. 449 - 465, http://dx.doi.org/10.1002/mar.4220100507
, 1993, 'Managerial perceptions of technology licensing as an alternative to internal R&D in new product development: an empirical investigation', R D Management, 23, pp. 327 - 336, http://dx.doi.org/10.1111/j.1467-9310.1993.tb00838.x
, 1992, 'Detrimants of Pre-Purchase Information Search Effort for Management Consulting Services', Journal of Business-to-Business Marketing, 1, pp. 31 - 61, http://dx.doi.org/10.1300/j033v01n01_03
, 1992, 'The Impact of Managerial Attitudes on Technology Licensing Performance', European Journal of Marketing, 26, pp. 52 - 63, http://dx.doi.org/10.1108/eum0000000000640
, 1992, 'Factors affecting the structure of buying centers for the purchase of professional business advisory services', International Journal of Research in Marketing, 9, pp. 269 - 279, http://dx.doi.org/10.1016/0167-8116(92)90022-D
, 1992, 'The Impact of Managerial Attitudes on Technology Licensing Performance', Asia Pacific International Journal of Marketing, Volume 4, pp. 52 - 63, http://dx.doi.org/10.1108/eb010232
, 1992, 'Criteria used to select management consultants', Industrial Marketing Management, 21, pp. 187 - 193, http://dx.doi.org/10.1016/0019-8501(92)90015-l
, 1991, 'Information sources used to select different types of management consultancy services', Asia Pacific Journal of Management, 8, pp. 185 - 199, http://dx.doi.org/10.1007/BF01731940
, 1988, 'The performance of industrial and consumer product managers', Industrial Marketing Management, 17, pp. 73 - 84, http://dx.doi.org/10.1016/0019-8501(88)90029-6
, 1987, 'An empirical study of product management in Australia', Australian Journal of Management, 12, pp. 237 - 261, http://dx.doi.org/10.1177/031289628701200206
, 'Modeling the determinants of customer satisfaction for business-to-business professional services', JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 25, pp. 4 - 17, http://dx.doi.org/10.1007/BF02894505
Conference Papers
, 2019, 'What drives professional service employees to undertake pro bono?', Austin, TX, USA, presented at The 2019 Winter American Marketing Association Conference, Austin, TX, USA, 22 February 2019 - 24 February 2019, http://dx.doi.org/10.26190/unsworks/27169
, 2019, 'Rise of the Service Robots: Exploring Consumer Acceptance', Vancouver, British Columbia, presented at Academy of Marketing Science, Vancouver, British Columbia
, 2017, 'Positive Emotions’ Differential Effects on Pro-social Behaviour', Melbourne, Australia, presented at Australian New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
, 2016, 'Building client psychological comfort through communication style in financial advisory services', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -
, 2014, 'The Impact of Humour in Service Encounters', Brisbane, presented at ANZMAC Annual Conference, Brisbane, 30 November 2014 - 03 December 2014
, 2011, 'Social Identity and Motivation for Creative Crowdsourcing and their Influence on Value Creation for the Firm', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, - , http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Piyathasana,%20Bhuminan%20Paper%20277.pdf
, 2011, 'Modelling Customer Cognitive Appraisals to Rage Emotions Following a Service Failure: A Longitudinal Assessment', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Patterson,%20Paul%20Paper%20138.pdf
, 2010, 'A hierarchical model of virtual experience (VE) and its influence on customer perceived value and loyalty', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
, 2010, 'Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A mutlilevel perspective', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 9, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
, 2009, 'Cognitive appraisals that trigger customer rage in East (Thai) and West (US) cultures', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
, 2009, 'Situational Influences in the Choice of Self-Service in a Multi-Channel Retail Context.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
, 2009, 'In search of ambidexterity', Nantes, France, presented at EMAC 2009 Conference, Nantes, France, 26 May 2009 - 29 May 2009
, 2008, 'Achieving Service and sales Goals through Motivational Ambidexterity', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
, 2008, 'Seeing Red: Customer Rage Emotions, Expressions and Behaviours', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008