My Expertise
Trade flows modelling of macromarketing systems, Strategic management in turbulent environments, Strategic management, business planning and marketing practice in the service sector, The evolution of marketing systems in developing countries
Biography
Research Interests
- Marketing systems in macromarketing theory
- Evolution of marketing systems in ancient, transitional and contemporary societies
- Efficiency and effectiveness in the operation of marketing systems (links between structure, function and outcomes, QOL and distributive equity concerns, and questions about resilience and possible collapse or failure)
- Marketing systems as complex adaptive systems
Contact
+61 2 9385 2581
9663 1985
Publications
by Emeritus Professor Roger Alexander Layton
