Emeritus Professor Roger Alexander Layton

My Expertise

Trade flows modelling of macromarketing systems, Strategic management in turbulent environments, Strategic management, business planning and marketing practice in the service sector, The evolution of marketing systems in developing countries


Research Interests

  • Marketing systems in macromarketing theory
  • Evolution of marketing systems in ancient, transitional and contemporary societies
  • Efficiency and effectiveness in the operation of marketing systems (links between structure, function and outcomes, QOL and distributive equity concerns, and questions about resilience and possible collapse or failure)
  • Marketing systems as complex adaptive systems


Room 3010, Quadrangle building


+61 2 9385 2581
9663 1985


by Emeritus Professor Roger Alexander Layton

ORCID as entered in ROS