By Emeritus Professor Roger Alexander Layton

Conference Papers

Duffy S; Layton R, 2013, 'How Do Marketing Systems Respond to Constraints? An Exploration of Sustainability as a Barrier to Growth within the Tourist Marketing System of Ningaloo Marine Park, Western Australia.', in JOURNAL OF MACROMARKETING, SAGE PUBLICATIONS INC, pp. 396 - 396, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000330594900017&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Layton AM RA, 2013, 'Growth and adaptation in marketing systems.', in Zwick D; Bonsu S (ed.), Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 27 - 31, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 June 2013 - 07 June 2013

Layton AM RA; Duffy S, 2013, 'How do marketing systems respond to constraints? An exploration of sustainability as a barrier to growth within the tourist marketing system of Ningaloo Marine Park, Western Australia.', in Zwick D; Bonsu S (ed.), Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 18 - 26, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 June 2013 - 07 June 2013

Duan Z; Layton RA, 2012, 'The Marketing Effects of the Olympics on Tourism Industry, Displacement, or Resilience: An Assortment Approach Illustrated with Empirical Results from the 2000 Sydney Olympics', in JOURNAL OF MACROMARKETING, SAGE PUBLICATIONS INC, pp. 457 - 457, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000311458600093&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Tjiptono F; Craig-Lees MA; Layton RA, 2006, 'Understanding Brand Longevity.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Layton M; Layton RA; Wooliscroft B, 2006, 'Macromarketing - the future of marketing?', in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 June 2006 - 08 June 2006

Layton RA, 2006, 'What are marketing systems, and, any way, does it matter?', in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 June 2006 - 08 June 2006

Layton RA, 2005, 'History of macromarketing', in History of macromarketing, Macromarketing Conference,, St Petersburg, Florida, presented at Macromarketing Conference,, St Petersburg, Florida

Chen S; Layton RA, 2003, 'Market orientation and Guanxi in Chinese business enterprises - substitutes or complements?', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

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