By Emeritus Professor Roger Alexander Layton

Book Chapters

Duffy S; Layton R; Dwyer L, 2018, 'Whale shark tourism at Ningaloo Reef: Successes, challenges and what’s next?', in Coral Reefs: Tourism, Conservation and Management, pp. 119 - 134, http://dx.doi.org/10.4324/9781315537320

Duffy S; Layton RA, 2017, 'Whale sharks, Ningaloo Reef, Western Australia', in Social Marketing: Rebels with a Cause, Third Edition, pp. 509 - 524, http://dx.doi.org/10.4324/9781315648590

Layton RA, 2014, 'Jerry Wind: The Global Marketing Scholar', in Legends of Marketing: Yoram (jerry) Wind, Sage Publications, UK, http://www.sagepub.in/books/Book243610

Layton RA, 2011, 'Framing the Competitive Process - Is Industry the Only or "Natural" Context?', in Sheth JN (ed.), Legends in Marketing: Shelby Hunt, SAGE Publications Pvt. Limited, pp. 276 - 285

Layton RA, 2009, 'Marketing systems, macromarketing and the quality of life', in The SAGE Handbook of Marketing Theory, pp. 415 - 442, http://dx.doi.org/10.4135/9781446222454.n24

Layton RA, 2009, 'Marketing Systems, Macromarketing and the Quality of Life.', in Maclauran P; Saran M; Stern B; Tadajewski M (ed.), Sage Handbook of Marketing Theory, edn. Original, Sage, Riverside, USA, pp. 414 - 442

Layton RA, 2007, 'The search for a dominant logic: a macromarketing perspective', in Macromarketing and Development: Building Bridges and Forging Alliances, edn. Original, pp. 459 - 470

Back to profile page