By Emeritus Professor Roger Alexander Layton

Book Chapters

Duffy S; Layton R; Dwyer L, 2018, 'Whale shark tourism at Ningaloo Reef: Successes, challenges and what’s next?', in Coral Reefs: Tourism, Conservation and Management, pp. 119 - 134, http://dx.doi.org/10.4324/9781315537320

Duffy S; Layton RA, 2017, 'Whale sharks, Ningaloo Reef, Western Australia', in Social Marketing: Rebels with a Cause, Third Edition, pp. 509 - 524, http://dx.doi.org/10.4324/9781315648590

Layton RA, 2014, 'Jerry Wind: The Global Marketing Scholar', in Legends of Marketing: Yoram (jerry) Wind, Sage Publications, UK, http://www.sagepub.in/books/Book243610

Layton RA, 2011, 'Framing the Competitive Process - Is Industry the Only or "Natural" Context?', in Sheth JN (ed.), Legends in Marketing: Shelby Hunt, SAGE Publications Pvt. Limited, pp. 276 - 285

Layton RA, 2009, 'Marketing systems, macromarketing and the quality of life', in The SAGE Handbook of Marketing Theory, pp. 415 - 442, http://dx.doi.org/10.4135/9781446222454.n24

Layton RA, 2009, 'Marketing Systems, Macromarketing and the Quality of Life.', in Maclauran P; Saran M; Stern B; Tadajewski M (ed.), Sage Handbook of Marketing Theory, edn. Original, Sage, Riverside, USA, pp. 414 - 442

Layton RA, 2007, 'The search for a dominant logic: a macromarketing perspective', in Macromarketing and Development: Building Bridges and Forging Alliances, edn. Original, pp. 459 - 470

Journal articles

Layton R, 2019, 'Marketing Systems – Looking Backward, Sizing up and Thinking Ahead', Journal of Macromarketing, 39, pp. 208 - 224, http://dx.doi.org/10.1177/0276146718823897

Layton R; Duffy S, 2018, 'Path Dependency in Marketing Systems: Where History Matters and the Future Casts a Shadow', Journal of Macromarketing, 38, pp. 400 - 414, http://dx.doi.org/10.1177/0276146718787012

Layton R, 2017, 'Can Macromarketing Learn from 40,000 Years of History?', Journal of Macromarketing, 37, pp. 334 - 335, http://dx.doi.org/10.1177/0276146717712361

Duffy S; Layton R; Dwyer L, 2017, 'When the Commons call “Enough”, Does Marketing Have an Answer?', Journal of Macromarketing, 37, pp. 268 - 285, http://dx.doi.org/10.1177/0276146717710703

Layton R, 2017, 'My search for meaning in marketing', Journal of Historical Research in Marketing, 9, pp. 217 - 243, http://dx.doi.org/10.1108/jhrm-01-2017-0003

Layton R, 2016, 'Reframing marketing as a social science: A look back at the Special Session in Dublin', Australasian Marketing Journal, 24, pp. 241 - 243, http://dx.doi.org/10.1016/j.ausmj.2016.08.003

Domegan C; McHugh P; Devaney M; Duane S; Hogan M; Broome BJ; Layton RA; Joyce J; Mazzonetto M; Piwowarczyk J, 2016, 'Systems-thinking social marketing: conceptual extensions and empirical investigations', Journal of Marketing Management, 32, pp. 1123 - 1144, http://dx.doi.org/10.1080/0267257X.2016.1183697

Meng J; Layton R; Huang Y, 2016, 'Why do some consumers shop in this pharmacy? A cross-check of vulnerable characteristics and store types', Journal of Retailing and Consumer Services, 30, pp. 116 - 130, http://dx.doi.org/10.1016/j.jretconser.2016.01.015

Layton RA, 2016, 'There could be more to marketing than you might have thought! An invited paper, by Professor Roger Layton', Australasian Marketing Journal, 24, pp. 2 - 7, http://dx.doi.org/10.1016/j.ausmj.2016.02.001

Layton RA, 2016, 'The Accidental Scholar', JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 23, pp. 81 - 84, http://dx.doi.org/10.1080/1051712X.2016.1148457

Layton R, 2015, 'Marketing, marketing systems, and the framing of marketing history', Journal of Historical Research in Marketing, 7, pp. 549 - 572, http://dx.doi.org/10.1108/JHRM-02-2015-0008

Layton RA, 2014, 'Formation, Growth, and Adaptive Change in Marketing Systems', Journal of Macromarketing, Published online before print September 22, 2014, http://dx.doi.org/10.1177/0276146714550314

Layton RA; Duan Z, 2014, 'Diversity in Marketing System Assortments', Journal of Macromarketing, 1, http://dx.doi.org/10.1177/0276146714536734

Haase M; Kleinaltenkamp M; Layton R; Nill A; Pels J, 2012, 'Sustainable Development of Markets and Marketing Systems in a Globalized World', Journal of Macromarketing, 32, pp. 155, http://dx.doi.org/10.1177/0276146712438246

Layton RA, 2012, 'Marketing - As it once was, and, perhaps, might one day be!', Australasian Marketing Journal, 20, pp. 207 - 210, http://dx.doi.org/10.1016/j.ausmj.2012.05.009

Meng J; Layton RA, 2011, 'Understanding managers' marketing strategy choice in a collaborative competition industry', European Business Review, 23, pp. 477 - 501, http://dx.doi.org/10.1108/09555341111158128

Layton RA, 2011, 'Remembering Don Dixon', Journal of Historical Research in Marketing, 3, pp. 108 - 110, http://dx.doi.org/10.1108/17557501111102454

Layton RA, 2011, 'Marketing: is management all that there is?', Journal of Historical Research in Marketing, 3, pp. 194 - 213, http://dx.doi.org/10.1108/17557501111132145

Layton RA, 2011, 'Towards a theory of marketing systems', European Journal of Marketing, 45, pp. 259 - 276, http://dx.doi.org/10.1108/03090561111095694

Layton RA, 2009, 'On economic growth, marketing systems and the quality of life.', Journal of Macromarketing,, 29, pp. 349 - 362, http://dx.doi.org/10.1177/0276146709345108

Layton RA, 2008, 'The Search for a Dominant Logic: A Macromarketing Perspective', Journal of Macromarketing,, 28, pp. 215 - 227

Layton RA, 2007, 'Marketing systems ¿ a core macromarketing concept¿', Journal of Macromarketing,, 27, pp. 227 - 242

Layton RA; Grossbart S, 2006, 'Macromarketing: past, present and possible futures', Journal of Macromarketing,, Vol 26, pp. 193 - 213

Layton RA; Luk S, 2004, 'Managing Both Outcome and Process Quality is Critical to Quality of Hotel Service.', Total Quality Management and Business Excellence, 15, pp. 259 - 278, http://dx.doi.org/10.1080/1478336042000183415

Layton RA; Luk S, 2004, 'Service Skills and Service Quality: An Empirical Analysis', Journal of Human Resources in Hospitality and Tourism, 3, pp. 33 - 60, http://dx.doi.org/10.1300/j171v03n02_02

Luk STK; Layton R, 2002, 'Perception gaps in customer expectations: Managers versus service providers and customers', Service Industries Journal, 22, pp. 109 - 128, http://dx.doi.org/10.1080/714005073

Layton R, 1997, 'Reviews and Communications: Development, geography, and economic theory', Journal of Macromarketing, 17, pp. 141 - 144, http://dx.doi.org/10.1177/027614679701700117

Layton RA, 1991, 'Structure and Dynamics in Tirade Flows Models', Journal of Macromarketing, 11, pp. 56 - 71, http://dx.doi.org/10.1177/027614679101100207

Keown CF; Jacobs LW; Layton RA; Kim JB, 1990, 'A cross-national survey of attitudes toward marketing's role in society', Journal of International Consumer Marketing, 2, pp. 37 - 55, http://dx.doi.org/10.1300/J046v02n04_03

Layton RA, 1989, 'Measures of Structural Change in Macromarketing Systems', Journal of Macromarketing, 9, pp. 5 - 15, http://dx.doi.org/10.1177/027614678900900102

Layton R, 1985, 'Marketing Systems in Regional Economic Development', Journal of Macromarketing, 5, pp. 42 - 55, http://dx.doi.org/10.1177/027614678500500105

Layton RA, 1984, 'Trade Flows in Australia, 1974-75: An Assessment of Structural Change', Journal of Macromarketing, 4, pp. 62 - 73, http://dx.doi.org/10.1177/027614678400400107

KIEL GC; LAYTON RA, 1981, 'DIMENSIONS OF CONSUMER INFORMATION SEEKING BEHAVIOR', JOURNAL OF MARKETING RESEARCH, 18, pp. 233 - 239, http://dx.doi.org/10.2307/3150957

Layton RA, 1981, 'Modelling trade flows in a developing region', Journal of Macromarketing, 1, pp. 78, http://dx.doi.org/10.1177/027614678100100241

Layton RA, 1981, 'Trade Flows in Macromarketing Systems: Part I A Macromodel of Trade Flows', Journal of Macromarketing, 1, pp. 35 - 48, http://dx.doi.org/10.1177/027614678100100108

Layton RA, 1981, 'Trade Flows in Macromarketing Systems: Part II Transforming Input-Output Tables into Trade Flow Tables', Journal of Macromarketing, 1, pp. 48 - 55, http://dx.doi.org/10.1177/027614678100100207

LAYTON RA, 1980, 'MANAGEMENT SCIENCE IN THE 1980S', MANAGEMENT SCIENCE, 26, pp. 1189 - 1192, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1980KY66200002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Conference Papers

Duffy S; Layton R, 2013, 'How Do Marketing Systems Respond to Constraints? An Exploration of Sustainability as a Barrier to Growth within the Tourist Marketing System of Ningaloo Marine Park, Western Australia.', in JOURNAL OF MACROMARKETING, SAGE PUBLICATIONS INC, pp. 396 - 396, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000330594900017&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Layton AM RA, 2013, 'Growth and adaptation in marketing systems.', in Zwick D; Bonsu S (ed.), Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 27 - 31, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 June 2013 - 07 June 2013

Layton AM RA; Duffy S, 2013, 'How do marketing systems respond to constraints? An exploration of sustainability as a barrier to growth within the tourist marketing system of Ningaloo Marine Park, Western Australia.', in Zwick D; Bonsu S (ed.), Proceedings of the 38th Annual Macromarketing Conference, 38th Annual Macromarketing Conference, Toronto, Canada, pp. 18 - 26, presented at 38th Annual Macromarketing Conference, Toronto, Canada, 04 June 2013 - 07 June 2013

Duan Z; Layton RA, 2012, 'The Marketing Effects of the Olympics on Tourism Industry, Displacement, or Resilience: An Assortment Approach Illustrated with Empirical Results from the 2000 Sydney Olympics', in JOURNAL OF MACROMARKETING, SAGE PUBLICATIONS INC, pp. 457 - 457, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000311458600093&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Tjiptono F; Craig-Lees MA; Layton RA, 2006, 'Understanding Brand Longevity.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Layton M; Layton RA; Wooliscroft B, 2006, 'Macromarketing - the future of marketing?', in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 June 2006 - 08 June 2006

Back to profile page