By Emeritus Professor Roger Alexander Layton

Conference Papers

Layton RA, 2006, 'What are marketing systems, and, any way, does it matter?', in Macromarketing 2006 Conference, Macromarketing 2006 Conference, Queenstown, New Zealand, presented at Macromarketing 2006 Conference, Queenstown, New Zealand, 05 June 2006 - 08 June 2006

Layton RA, 2005, 'History of macromarketing', in History of macromarketing, Macromarketing Conference,, St Petersburg, Florida, presented at Macromarketing Conference,, St Petersburg, Florida

Chen S; Layton RA, 2003, 'Market orientation and Guanxi in Chinese business enterprises - substitutes or complements?', in ANZMAC 2003 Conference, ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Back to profile page