
My Expertise
Services marketing; Consumer decision making; Capacity and revenue management; Fairness in consumer choices; loyalty programs; humour in services; frontline service robots; social robots
Keywords
Fields of Research (FoR)
MarketingSEO tags
Biography
Professor Christine (Tini) Mathies is the Pro Vice-Chancellor, Education (PVCE).
The PVCE Portfolio provides strategic direction and services supporting educational excellence and innovation at UNSW to foster student learning and student experience.
Professor Mathies is a well-respected strategic leader, with extensive expertise in award winning curriculum design and innovation and has a strong understanding of UNSW’s teaching and learning...view more
Professor Christine (Tini) Mathies is the Pro Vice-Chancellor, Education (PVCE).
The PVCE Portfolio provides strategic direction and services supporting educational excellence and innovation at UNSW to foster student learning and student experience.
Professor Mathies is a well-respected strategic leader, with extensive expertise in award winning curriculum design and innovation and has a strong understanding of UNSW’s teaching and learning environment. Prior to commencing as the Pro Vice-Chancellor, Education, Tini was Senior Deputy Dean, Education and Student Experience at UNSW Business School. Other leadership roles during Tini’s 18-year career with the faculty included Program Director of Bachelor of Commerce, Associate Dean Undergraduate Programs. Tini is a Professor of Marketing with over 20 years of experience as a marketing researcher and educator. Her research and teaching focuses on services marketing, exploring how people and technology can create service experiences that generate value for organisations, employees and customers alike.
Tini is a strong advocate of putting the student first and is a champion of equitable pathways to Higher Education. She co-leads the University's Assessment and Feedback transformation. Her educational innovations have been recognised with numerous awards, including the UNSW Vice-Chancellor's Award for Programs that Enhance Learning, a QS/Wharton Reimagine Education Award for Learning Assessment, AACSB's Innovations that Inspire Award and ASCILITE Innovation awards.
My Qualifications
Master of Economic and Social Sciences, University of Innsbruck, Austria
PhD (Marketing), University of Technology Sydney
Graduate Certificate of University Learning and Teaching, UNSW Sydney
My Awards
2023 ASCILITE Innovation Award and Allan Christie Innovation Award
2023 AACSB Innovations that Inspire
2021 QS/Wharton Reimagine Education Award for Learning Assessment
2021 UNSW Vice Chancellor's Award for Programs that Enhance Learning
2021 UNSW Heinz Harant Award for Teaching Innovation
2018 Foundations of University Learning and Teaching Alumni Scholarship, UNSW
2018 Certificate for Sustained Teaching Excellence, UNSW Business School
2012 Literati Network Awards for Excellence, Highly Commended
2011 Australasian Marketing Journal, Best Paper
My Research Supervision
Supervision keywords
Areas of supervision
PhD
Honours
Currently supervising
2 PhD students
Publications
ORCID as entered in ROS
