By Professor Christine Mathies

Book Chapters

Kleinaltenkamp M; Mathies C; Gansky S, 2015, 'Humor in Dienstleistungsinteraktionen – Was wir (nicht) wissen', in Meyer A (ed.), Aktuelle Aspekte in der Dienstleistungsforschung, Springer, pp. 145 - 162

Mathies C, 2014, 'Balancing productive capacity and demand', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 191 - 217

Mathies C, 2014, 'Understanding cost and developing pricing strategies', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 159 - 190

Mathies C, 2011, 'Balancing productive capacity and demand', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 197 - 227

Mathies C, 2011, 'Understanding cost and developing pricing strategies', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 164 - 196

Mathies C, 2008, 'Reference Points Beyond Price - Fairness effects in customer choices', in Rothenberger S; Siems F (ed.), Pricing Perspectives - Marketing and Management Implications of New Theories and Applications, Palgrave Macmillan, New York, pp. 99 - 118

Mathies C, 2006, 'Travel and Leisure - A Fair Experience?', in Weiermair K; Brunner-Sperdin A (ed.), Leisure and Tourism Experiences., ESV,, Wiesbaden, pp. 221 - 228

Mathies C; Fuchs M, 2005, 'Informationstechnologien als Quelle von Innovationen.', in Fuchs M (ed.), Erfolg durch Innovation., Gabler,, Wiesbaden., pp. 297 - 309

Mathies C, 2002, 'The use and misuse of yield management - a lesson to be learned from the airline industry?', in Keller P (ed.), Air Transport and Tourism, AIEST, pp. 143 - 163

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