Select Publications
Books
2012, The tourism and leisure industry: Shaping the future, http://dx.doi.org/10.4324/9780203049853
,Book Chapters
2015, 'Humor in Dienstleistungsinteraktionen – Was wir (nicht) wissen', in Meyer A (ed.), Aktuelle Aspekte in der Dienstleistungsforschung, Springer, pp. 145 - 162
,2014, 'Balancing productive capacity and demand', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 191 - 217
,2014, 'Understanding cost and developing pricing strategies', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 159 - 190
,2011, 'Balancing productive capacity and demand', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 197 - 227
,2011, 'Understanding cost and developing pricing strategies', in Lovelock CH; Patterson PG; Wirtz J (ed.), Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Education, Frenchs Forest, pp. 164 - 196
,2008, 'Reference Points Beyond Price - Fairness effects in customer choices', in Rothenberger S; Siems F (ed.), Pricing Perspectives - Marketing and Management Implications of New Theories and Applications, Palgrave Macmillan, New York, pp. 99 - 118
,2006, 'Travel and Leisure - A Fair Experience?', in Weiermair K; Brunner-Sperdin A (ed.), Leisure and Tourism Experiences., ESV,, Wiesbaden, pp. 221 - 228
,2005, 'Informationstechnologien als Quelle von Innovationen.', in Fuchs M (ed.), Erfolg durch Innovation., Gabler,, Wiesbaden., pp. 297 - 309
,2002, 'The use and misuse of yield management - a lesson to be learned from the airline industry?', in Keller P (ed.), Air Transport and Tourism, AIEST, pp. 143 - 163
,Journal articles
2023, 'Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration', Journal of Retailing and Consumer Services, 75, http://dx.doi.org/10.1016/j.jretconser.2023.103521
,2022, 'Customer acceptance of frontline service robots in retail banking: A qualitative approach', Journal of Service Management, 33, pp. 321 - 341, http://dx.doi.org/10.1108/JOSM-10-2020-0374
,2022, 'Who Gets the Job? Synthesis of Literature Findings on Provider Success in Crowdsourcing Marketplaces', Pacific Asia Journal of the Association for Information Systems, 14, http://dx.doi.org/10.17705/1pais.14104
,2020, 'We're So Bad It's Funny - Effects of Using Humour in the Marketing Communication of Low-Quality Service Providers', Journal of Service Management Research, 4, pp. 84 - 99, http://dx.doi.org/10.15358/2511-8676-2020-2-3-84
,2019, 'The Effect of Humour Usage on Customer’s Service Experiences', Australian Journal of Management, 44, pp. 109 - 127, http://dx.doi.org/10.1177/0312896218775799
,2018, 'Service models and culture: Impact on work behaviours', Journal of Services Marketing, 32, pp. 616 - 628, http://dx.doi.org/10.1108/JSM-07-2017-0263
,2018, 'Continued value creation in crowdsourcing from creative process engagement', Journal of Services Marketing, 32, pp. 19 - 33, http://dx.doi.org/10.1108/JSM-02-2017-0044
,2017, 'Guest editorial', Journal of Service Theory and Practice, 27, pp. 518 - 519, http://dx.doi.org/10.1108/JSTP-02-2017-0032
,2016, 'The antecedents and consequences of humour for service: A review and directions for research', Journal of Service Theory and Practice, 26, pp. 137 - 162, http://dx.doi.org/10.1108/JSTP-09-2014-0187
,2015, 'A Hierarchical Model of Virtual Experience and its Influences on Customer Perceived Value and Loyalty', International Journal of Electronic Commerce, 19, pp. 126 - 158, http://www.tandfonline.com/doi/abs/10.1080/10864415.2015.979484
,2014, 'New insights into the climate-attitudes-outcome framework: Empirical evidence from the Australian service sector', Australian Journal of Management, 39, pp. 473 - 491, http://dx.doi.org/10.1177/0312896213495054
,2013, 'The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices', Journal of Travel Research, 52, pp. 479 - 493, http://dx.doi.org/10.1177/0047287513478499
,2012, 'Do status levels in loyalty programmes change customers willingness to pay?', Journal of Revenue and Pricing Management, 11, pp. 274 - 288, http://dx.doi.org/10.1057/rpm.2012.13
,2011, 'Customer service understanding: gender differences of frontline employees', Managing Service Quality, 21, pp. 636 - 648, http://dx.doi.org/10.1108/09604521111185628
,2011, 'The role of fairness in modelling customer choice', Australasian Marketing Journal, 19, pp. 22 - 29, http://dx.doi.org/10.1016/j.ausmj.2010.11.002
,2010, 'Customer interfaces in the accommodation industry – enhancing and constraining factors of IT adoption', International Journal of Services Technology and Management, 14, pp. 259 - 277
,2007, 'Revenue Management and Customer Centric Marketing - How Do They Influence Travellers` Choices?', Journal of Revenue and Pricing Management, 6, pp. 331 - 346, http://dx.doi.org/10.1057/palgrave.rpm.5160109
,Conference Papers
2020, 'The Evolution and Scope of Service Encounter Research: A Systematic Literature Review and Informetric Analysis', Brisbane (virtual), presented at SERVSIG 2020, Brisbane (virtual), 09 July 2020 - 12 July 2020
,2019, 'Student satisfaction data – Improving higher education?', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019
,2015, 'The Role of Affective States and Needs in Reference-Dependent Judgment concerning Travel Service Choice', Sydney, presented at ANZMAC, Sydney, 30 November 2015 - 02 December 2015
,2014, 'A cross-cultural study of the formation of service climate in frontline service employees', Brisbane, presented at ANZMAC Annual Conference, Brisbane, 30 November 2014 - 03 December 2014
,2014, 'The Impact of Humour in Service Encounters', Brisbane, presented at ANZMAC Annual Conference, Brisbane, 30 November 2014 - 03 December 2014
,2014, 'Humour in service interactions – what we know and what we don’t know', Thessaloniki, Greece, presented at AMA SERVSIG - International Service Research Conference, Thessaloniki, Greece, 13 June 2014 - 15 June 2014
,2014, 'An empirical typology of frontline employees' service models', Thessaloniki, Greece, presented at AMA SERVSIG - International Service Research Conference, Thessaloniki, Greece, 13 June 2014 - 15 June 2014
,2012, 'Service models of frontline service employees: Does service context matter?', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012
,2011, 'Social Identity and Motivation for Creative Crowdsourcing and their Influence on Value Creation for the Firm', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, - , http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Piyathasana,%20Bhuminan%20Paper%20277.pdf
,2010, 'A hierarchical model of virtual experience (VE) and its influence on customer perceived value and loyalty', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
,2010, 'Gender Differences in the Customer Service Understanding of Frontline Employees', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
,2010, 'The effects of psychological climate perceptions and job satisfaction on job performance in service firms', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
,2009, 'Determinants of on-the-job performance of frontline service employees', Nantes, France, presented at EMAC 2009 Conference, Nantes, France, 26 May 2009 - 29 May 2009
,2008, 'Affect and Decision Making - A Preliminary Study of Movie Choices', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
,2007, 'Do Loyalty Program Membership and Status Levels affect Service Customers` Choices?', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
,2007, 'Reference effects on customer choices revisited.', Cergy-Pontoise, France, presented at German-French-Austrian Symposium for Quantitative Marketing,, Cergy-Pontoise, France
,2006, 'Yield Management and Recognition Programs: How Do They Influence Travellers' Choices?', in 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
,2005, 'Integrating Revenue Management and Customer Centric Marketing.', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
,Conference Presentations
2019, 'Using a Marketing Management Decision Support System to Unlock the Potential of Student Feedback', presented at Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, TX, 21 February 2019 - 22 February 2019
,(ed.), 2014, 'An empirical typology of frontline employees' service models', presented at AMA SERVSIG, Thessaloniki, Greece, 13 June 2014 - 15 June 2014
,(ed.), 2014, 'Humour in service interactions - what we know and what we don't know', presented at AMA SERVSIG, Thessaloniki, Greece, 13 June 2014 - 15 January 2016
,Conference Abstracts
2021, 'Influencers Beware: The Dangers of Over-Sponsorship', in ANZMAC Conference 2021. Something Different. Proceedings., Melbourne, presented at ANZMAC 2021, Melbourne
,2021, 'Limited Functionality of Frontline Service Robots – an Experimental Study', in Something Different - ANZMAC 2021, Melbourne, presented at ANZMAC 2021, Melbourne, 29 November 2021 - 01 December 2021
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