By Professor Nitika Garg

Conference Papers

Garg N; Lerner J, 2009, 'Making misery more miserly: Reducing the sad-spending effect.', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, presented at Asia-Pacific Association for Consumer Research Conference

Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India

Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', in Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!, Association for Consumer Research Conference, San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -

Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Society for Consumer Psychology, Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -

Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Marketing Science Conference, Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -

Garg N, 2002, 'Beyond Valence: Negative Affect and Its Effects on Consumer Decision Making', in Beyond Valence: Negative Affect and Its Effects on Consumer Decision Making, Association for Consumer Research Conference, Atlanta, USA, presented at Association for Consumer Research Conference, Atlanta, USA, -

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