By Scientia Professor John Heath Roberts

Journal articles

Roberts JH; Ambler T, 2008, 'Assessing marketing performance: don`t settle for a silver metric.', Journal of Marketing Management, 24, pp. 733 - 750

Sidhu BK; Roberts JH, 2008, 'The marketing accounting interface - lessons and limitations', Journal of Marketing Management, 24, pp. 669 - 686, http://dx.doi.org/10.1362/026725708X345461

Kayande UA; Roberts JH; Fong DK; Lilien G, 2007, 'Mapping the bounds of incoherence: how far can you go and how does it affect your brand?', Marketing Science, 26, pp. 504 - 513

Roberts J; Offler R; Fanning M, 2006, 'Carboniferous to Lower Permian stratigraphy of the southern Tamworth Belt, southern New England Orogen, Australia: boundary sequences of the Werrie and Rouchel blocks', Australian Journal of Earth Sciences, 53, pp. 249 - 284

Roberts JH; Morrison PD; Nelson CJ, 2005, 'A Prelaunch Diffusion Model for Evaluating market Defense Strategies', Marketing Science, 24, pp. 150 - 164

Roberts JH, 2005, 'Defensive marketing: How a strong incumbent can protect its position', Harvard Business Review, 83, pp. 150 - 157, https://hbr.org/2005/11/defensive-marketing-how-a-strong-incumbent-can-protect-its-position

Roberts JH; Morrison PD; Nelson CJ, 2004, 'Implementing a prelaunch diffusion model: Measurement and management challenges of the Telstra switching study', Marketing Science, 23, pp. 186 - 191

Morrison PD; Roberts JH; Midgley DF, 2004, 'The nature of lead users and measurement of leading edge status', Research Policy, 33, pp. 351 - 362

Waterlow NA, 2003, 'Introduction', Presence and Landscape, guy Warren in Retrospect, pp. 3 - 5

Burton S; Sheather SJ; Roberts JH, 2003, 'Reality or perception?: The effect of actual and perceived performance on satisfaction and behavioral intention', Journal of Service Research, 5, pp. 292 - 302, http://dx.doi.org/10.1177/1094670503005004002

Geeve RJ; Schmidt PW; Roberts J, 2002, 'Paleomagnetic results indicate pre-Permian counter-clockwise rotation of the southern Tamworth Belt, southern New England Orogen, Australia', Journal of Geophysical Research: Solid Earth, 107

Roberts J, 2002, 'Building the complementary board. The work of the Plc chairman', Long Range Planning, 35, pp. 493 - 520, http://dx.doi.org/10.1016/S0024-6301(02)00106-1

Roberts J, 2002, 'Working with a Normal Paranoia: A Response to Case and Selvester's ‘Watch Your Back: Reflections on Trust and Mistrust in Management Education’', Management Learning, 33, pp. 249 - 253, http://dx.doi.org/10.1177/1350507602332006

Roberts JH; Morrison PD, 2002, 'Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets', Journal of Business Research, 55, pp. 679 - 686

Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06

Roberts JH; Nelson CJ; Morrison PD, 2001, 'Defending the Beachhead: Telstra versus Optus', Business Strategy Review, 12, pp. 19 - 24, http://dx.doi.org/10.1111/1467-8616.00162

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076

Roberts JH, 2000, 'Developing new rules for new markets', Journal of the Academy of Marketing Science, pp. 31 - 44, http://dx.doi.org/10.1177/0092070300281004

Morrison PD; Roberts JH; Midgley DF, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14, http://dx.doi.org/10.1016/S1441-3582(00)70181-9

Roberts JH, 2000, 'The intersection of modelling potential and practice', International Journal of Research in Marketing, 17, pp. 127 - 134, http://dx.doi.org/10.1016/S0167-8116(00)00012-4

Roberts JH, 2000, 'Whether an Australian research agenda?', Australasian Marketing Journal, 8, pp. 63 - 68, http://wwwdocs.fce.unsw.edu.au/marketing/amj_8_02_roberts.pdf

Roberts J; Stiles P, 1999, 'The relationship between chairmen and chief executives: Competitive or complementary roles?', Long Range Planning, 32, pp. 36 - 48, http://dx.doi.org/10.1016/S0024-6301(98)00123-X

Erdem T; Swait J; Broniarczyk S; Kapferer J; Keane M; Roberts JH; Steenkamp J; Zettelmeyer F, 1999, 'Brand equity, consumer learning and choice', Marketing Letters, pp. 301 - 318, http://dx.doi.org/10.1023/A:1008135224357

Roberts JH, 1998, 'Marketing approach forecasting problems', Journal of Forecasting, 17, pp. 169 - 174, http://dx.doi.org/10.1002/(SICI)1099-131X(199806/07)17:3/4<169::AID-FOR689>3.0.CO;2-N

Morrison PD; Roberts JH, 1998, 'Matching electronic distribution channels to product characteristics: The role of congruence in consideration set formation', Journal of Business Research, pp. 223 - 229, http://dx.doi.org/10.1016/S0148-2963(97)00065-9

Roberts J, 1997, 'Managing the supply chain', Australian Journal of Management, 22, pp. 109 - 110, http://dx.doi.org/10.1177/031289629702200106

Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, 34, pp. 406 - 410, http://dx.doi.org/10.1177/002224379703400309

Roberts JH; Lattin JM, 1997, 'Consideration: Review of Research and Prospects for Future Insights', Journal of Marketing Research, pp. 406 - 410, http://dx.doi.org/10.2307/3151902

Roberts JH, 1997, 'Management Research in Australia - Past, Present and Future', Australian Journal of Management, pp. i - vi

Roberts J, 1996, 'Editorial: The Australian Journal of Management enmeshed on the web', Australian Journal of Management, 21, http://dx.doi.org/10.1177/031289629602100101

Roberts J; Claoue-Long J; Foster CD, 1996, 'SHRIMP dating of the Permian System Eastern Australia', Australian Journal of Earth Sciences, pp. 401 - 421

Roberts J; Nedungadi P, 1995, 'Studying consideration in the consumer decision process: progress and challenges', International Journal of Research in Marketing, 12, pp. 3 - 7

Roberts JH; Lilien GL, 1993, 'Explanatory and Predictive Models of Consumer Behavior', Handbooks in Operations Research and Management Science, 5, pp. 27 - 82, http://dx.doi.org/10.1016/S0927-0507(05)80025-8

Midgley DF; Morrison PD; Roberts JH, 1992, 'The effect of network structure in industrial diffusion processes', Research Policy, 21, pp. 533 - 552, http://dx.doi.org/10.1016/0048-7333(92)90009-S

ROBERTS JH; LATTIN JM, 1991, 'DEVELOPMENT AND TESTING OF A MODEL OF CONSIDERATION SET COMPOSITION', JOURNAL OF MARKETING RESEARCH, 28, pp. 429 - 440, http://dx.doi.org/10.2307/3172783

MIDGLEY DF; MORRISON PD; ROBERTS JH, 1991, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', ADVANCES IN CONSUMER RESEARCH, 18, pp. 635 - 643, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991FD22300105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Roberts JH; Lattin JM, 1991, 'Development and Testing of a Model of Consideration Set Composition', Journal of Marketing Research, 28, pp. 429 - 440, http://dx.doi.org/10.1177/002224379102800405

URBAN GL; HAUSER JR; ROBERTS JH, 1990, 'PRELAUNCH FORECASTING OF NEW AUTOMOBILES', MANAGEMENT SCIENCE, 36, pp. 401 - 421, http://dx.doi.org/10.1287/mnsc.36.4.401

ROBERTS J, 1989, 'A GROUNDED MODEL OF CONSIDERATION SET SIZE AND COMPOSITION', ADVANCES IN CONSUMER RESEARCH, 16, pp. 749 - 757, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1989AV93000121&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

ROBERTS JH; URBAN GL, 1988, 'MODELING MULTIATTRIBUTE UTILITY, RISK, AND BELIEF DYNAMICS FOR NEW CONSUMER DURABLE BRAND CHOICE', MANAGEMENT SCIENCE, 34, pp. 167 - 185, http://dx.doi.org/10.1287/mnsc.34.2.167

Roberts J, 1987, 'Carboniferous faunas: their role in the recognition of tectonostratigraphic terranes in the Tasman Belt, eastern Australia', Terrane accretion and orogenic belts, pp. 93 - 102, http://dx.doi.org/10.1029/gd019p0093

Midgley DF; Roberts JH, 1984, 'The case for user-oriented innovation: Comments on the national technology strategy (discussion draft)', Australian Journal of Management, 9, pp. 43 - 47, http://dx.doi.org/10.1177/031289628400900205

Conference Papers

Morrison PD; Roberts JH; Neumann N, 2009, 'Extremeness Effects in single and multi-category choice.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Morrison PD; Roberts JH, 2008, 'Impact from Meaningful Marketing Metrics', in Marketing landscapes: A pause for thought (CD), University of Brighton, UK, presented at 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27 May 2008 - 30 May 2008

Morrison PD; Roberts JH, 2007, 'Segmenting Brand Equity to Account for Customer Heterogeneity: A Managerial Perspective', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Roberts JH; Kayande U; Stremersch S, 2007, 'Impact of Marketing Science on Practice', in EMAC: European Marketing Academy Conference (2007), Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007

Morrison PD; Roberts JH, 2006, 'The Fundamentals of Making Marketing Accountable: Lessons from the AMI-University of New South Wales Metrics Project.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Roberts JH; Chylinski M, 2006, 'Modelling preference formation in a new product category', in 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006

Back to profile page