By Scientia Professor John Heath Roberts

Conference Papers

Cayla J; Roberts JH, 2006, 'Marketing Science Institute', presented at 1st Asian Conference,

Kayande U; Roberts JH; Lilien G; Fong DK, 2005, 'Defining and assessing the effects of attribute incoherence', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Roberts JH; Clark J; James R, 2005, 'The impact from meaningful marketing metrics', in AMSRS Conference 2005, Sydney, presented at AMSRS Conference 2005, Sydney, 09 October 2005 - 11 October 2005

Roberts JH; Morrison PD; Chandrashekaran M; Gordon A, 2004, 'Measuring Source and Outcomes of Brand Equity', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004

Morrison PD; Roberts JH, 2003, 'Adjusting purchase intent in growing industries for diffusion effects.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Burton S; Roberts JH; Sheather SJ, 1999, 'Forget satisfaction: Will they repurchase? Improving model fit and prediction', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Morrison PD; Roberts JH, 1999, 'Opinion leadership amongst leading edge users', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Burton S; Roberts JH; Sheather SJ, 1999, 'Getting to know them: The effect of customer experience in a business to business market', in 9th World Marketing Congress, Miami, Florida, USA, presented at 9th World Marketing Congress, Miami Florida, Miami, Florida, USA, 22 June 1999 - 26 June 1999

Roberts JH; Nelson CJ; Morrison PD, 1998, 'Defending market share against an emerging innovation based on pre-launch market calibration', in ANZMAC 1998 Conference, Dunedin, New Zealand, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Roberts JH, 1998, 'How to succeed by really trying: Glen Urban and the 1996 Converse Award', in 14th Paul D. converse symposium, pp. 125 - 129, presented at 14th Paul D. converse symposium

Roberts JH, 1997, 'The Implications of Risk Aversion and Information Uncertainty on Optimal New Product Launch Strategies', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 1003 - 10024, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Morrison PD; Roberts JH, 1997, 'Understanding Market Structure in Dynamic Information Technology Markets', in Dholakia NE; Kruse E; Fortin DF (eds.), Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, pp. 325 - 334, presented at Conference on Telecommunications and Information Marketing, Vol 2, Hotel Palace, Brussels, Belgium, 23 November 1997 - 26 November 1997

Roberts JH; Morrison PD, 1997, 'Evaluating the Effect of Advertising on Brand Sales', in Harrison N; Nicholls M (ed.), 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, pp. 834 - 839, presented at 4th International Meeting Decision Sciences Institute Incorporating the 1997 Asia-Pacific DSI Mee, Sheraton on the Park, Sydney, Aust, 20 July 1997 - 23 July 1997

MIDGLEY DF; MORRISON PD; ROBERTS JH, 1990, 'THE NATURE OF COMMUNICATION-NETWORKS BETWEEN ORGANIZATIONS INVOLVED IN THE DIFFUSION OF TECHNOLOGICAL INNOVATIONS', in HOLMAN RH; SOLOMON MR (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 18, ASSOC CONSUMER RESEARCH, NY, NEW YORK, pp. 635 - 643, presented at 1990 ANNUAL CONF OF THE ASSOC FOR CONSUMER RESEARCH : ADVANCES IN CONSUMER RESEARCH, NY, NEW YORK, 04 October 1990 - 07 October 1990, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991BS86M00105&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Preprints

Lilien GL; Roberts JH; Shankar V, Effective Marketing Science Applications: Insights from ISMS-MSI Practice Prize Finalist Papers and Projects, http://dx.doi.org/10.2139/ssrn.2056342

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