Services marketing; Consumer decision making; Capacity and revenue management; Fairness in consumer choices; loyalty programs; humour in services; frontline service robots; social robots
Fields of Research (FoR)Marketing
Christine researches, teaches and collaborates with industry in services marketing. Her work examines how people and technology can create service experiences that create value for organisations, employees and customers alike. Much of her research is applied and she has partnered with many organisations, from not-for profit community organisations to large corporations such as Boeing and major banks. Christine’s work has featured in the...view more
Christine researches, teaches and collaborates with industry in services marketing. Her work examines how people and technology can create service experiences that create value for organisations, employees and customers alike. Much of her research is applied and she has partnered with many organisations, from not-for profit community organisations to large corporations such as Boeing and major banks. Christine’s work has featured in the media, including the Sydney Morning Herald, South China Morning Post, National Nine News, and ABC Radio. Christine supervises Honours and PhD students. Her work is published in leading international services journals, e.g. Journal of Travel Research, Journal of Services Marketing, and the Journal of Service Theory and Practice. Christine is an editorial board member of the Journal of Revenue and Pricing Management, a reviewer for many service and business journals, and an assessor for the Hong Kong Research Grant Council. The Australian & New Zealand Marketing Academy (ANZMAC) recognised Christine’s research excellence with the Doctoral Award.
Christine is an experienced and passionate educator who is committed to the student experience. As the Academic Director, Undergraduate Programs, she is responsible for the entire undergraduate program portfolio at the Business School. She has extensive experience in comprehensive curriculum redesign at course and program level, and loves sharing her learning and teaching expertise through formal and informal mentoring and training programs, academic program reviews and publications. Her educational excellence has been awarded with the UNSW Business School Certificate for Sustained Teaching Excellence.
In addition to being Academic Director, Undergraduate Programs, Christine holds several leadership positions. For example she serves on the UNSW Business School Education Committee, Faculty Board, and Faculty Assessment Review Group, and the UNSW Board of Studies. An avid advocate for equity and diversity in business education, Christine champions the UNSW Gateway Program, the UNSW Prep Programs, and the Indigenous Pre-Program at UNSW.
Christine earned a Master of Social and Economic Sciences from the University of Innsbruck, Austria, a PhD from the University of Technology, Sydney, and a Graduate Certificate in University Learning and Teaching from UNSW. She shares her expertise with public sector organisations as a pro-bono consultant.
Master of Economic and Social Sciences, University of Innsbruck, Austria
PhD (Marketing), University of Technology Sydney
Graduate Certificate of University Learning and Teaching, UNSW Sydney
2018 Foundations of University Learning and Teaching Alumni Scholarship, UNSW
2018 Certificate for Sustained Teaching Excellence, UNSW Business School
2012 Literati Network Awards for Excellence, Highly Commended
2011 Australasian Marketing Journal, Best Paper
My Research Supervision
Areas of supervision
2 PhD students