By Associate Professor Gary Gregory

Conference Papers

Winit W; Gregory G; Di Mascio R, 2008, 'For love of country: Consolidating ethnocentrism, patriotism and consumer openness measures in Thailand', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Lu H; Uncles MD; Gregory G; Zhao L, 2008, 'Modelling Area Market Demand: A Case Study using Multiple Regressions and Multivariate Adaptive Regression Splines', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Crawford H; Gregory G, 2008, 'Scale validation issues in situations of minimal cultural difference', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Gregory G; Di Mascio R; Winit W, 2007, 'An Assessment and Improvement of the National Identity Scale (NATID); Evidence from Thailand', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Crawford H; Gregory G, 2007, 'Humour in Cross-Cultural Advertising', in 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, presented at 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, 25 June 2007 - 28 June 2007

Winit W; Gregory G, 2006, 'The Impact of National Ientity on Perceptions of brand Globalness and Brand Localness.', in 2006 AIB Southeast Asia Regional Conference: Global Vision and Local Competence, AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, presented at AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, 07 December 2006 - 09 December 2006

Lu H; Uncles MD; Gregory G; Zhao L, 2006, 'Modelling Medo-Level Marketing Phenomena Using Geographically Weighted Regression.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Gregory G; Littrell RF, 2006, 'Sub-Saharan African Leadership: Evolution or Devolution.', in Leadership and management Studies in Sub-Sahara Africa, Leadership and management Studies in Sub-Sahara Africa, Stone Town, Zanzibar, presented at Leadership and management Studies in Sub-Sahara Africa, Stone Town, Zanzibar, 25 June 2006 - 28 June 2006

Lu H; Zhao L; Uncles MD; Gregory G, 2005, 'Forecasting Area Market Demand: The Case for Meso-Level Forecasting with Marketing and Urganisation Variables', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Lu H; Uncles MD; Gregory G; Zhao L, 2005, 'Applying Decision-tree-based Data Selection Techniques for Area Market Demand Prediction', in INFORMS 2005 Annual Meeting, INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Gregory G; Mann A; Uncles MD, 2005, 'Using GIS as a Decision Support Tool: The Case of Automobile Network Planning', in INFORMS 2005 Annual Meeting, INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Uncles MD; Gregory G; Lu H, 2005, 'GIS and Spatial Information in Business Decision Support: The Case of Automobile Service Network Planning', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005

Lu H; Zhao L; Gregory G; Uncles MD, 2005, 'Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction', in Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction, Australia New Zealand Marketing Educators Conference., presented at Australia New Zealand Marketing Educators Conference.

Davis T; Gregory G, 2001, 'The creation of new Diderot unities: A quest for possible selves?', in Broniarczyk SM; Nakamoto K (ed.), ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX, ASSOC CONSUMER RESEARCH, TEXAS, AUSTIN, pp. 241 - 241, presented at 32nd Annual Conference of the Association-for-Consumer-Research (ACR), TEXAS, AUSTIN, 11 October 2001 - 14 October 2001, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000180515900071&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Gregory GD; Munch JM, 1995, 'Reconceptualizing individualism-collectivism in consumer behavior', in Corfman KP; Lynch JG (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 23, ASSOC CONSUMER RESEARCH, MN, MINNEAPOLIS, pp. 104 - 110, presented at 23rd Annual Conference of the Association-for-Consumer-Research, MN, MINNEAPOLIS, 19 October 1995 - 22 October 1995, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1996BF97L00025&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Conference Proceedings (Editor of)

Gregory G; Craig-Lees MA; Davis T, (eds.), 2006, 'ACR 2006, Borderless Consumption', Sydney, presented at 2011 Asia-Pacific Conference of the Association for Consumer Research, Sydney, 15 June 2006 - 16 June 2006

Conference Abstracts

Tugiman N; Gregory G; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', in Prosocial Behavior Behavioral Track, INFORMS MARKETING SCIENCE – 2019, Rome, Italy: University of Roma Tre., presented at 41st Annual ISMS Marketing Science Conference, Rome, Italy: University of Roma Tre., 20 June 2019 - 22 June 2019, http://web-docs.stern.nyu.edu/marketing/Website/Marketing%20Science%20Program%20PDF.pdf

Theses / Dissertations

Miller RS, 2013, Making the First Move: Toward a better understanding of new donor decision within the charity sector., UNSW, UNSW

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