Nguyen, T. N. Q., Tran, Q. H. M., & Chylinski, M. (2020). Empathy and delight in a personal service setting. Australasian Marketing Journal (AMJ), 28(1), 11-17.
de Ruyter, K., Heller, J., Hilken, T., Chylinski, M., Keeling, D. I., & Mahr, D. (2020). Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising. Journal of Advertising, 49(2), 109-124.
Collinson, J., Mathmann, F., & Chylinski, M. (2020). Time is money: Field evidence for the effect of time of day and product name on product purchase. Journal of Retailing and Consumer Services, 54, 102064.
Heller, J., Chylinski, M., de Ruyter, K., Keeling, D. I., Hilken, T., & Mahr, D. (2020). Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality. Journal of Service Research.
Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., Mahr, D., & de Ruyter, K. (2020). Augmented reality marketing: A technology-enabled approach to situated customer experience. Australasian Marketing Journal (AMJ).
Jessen, A., Hilken, T., Chylinski, M., Mahr, D., Heller, J., Keeling, D. I., & de Ruyter, K. (2020). The playground effect: How augmented reality drives creative customer engagement. Journal of Business Research, 116, 85-98.
Carrozzi, Chylinski, Heller, Hilken, Keeling, de Ruyter 2019, “What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership”, Journal of Interactive Marketing 48, 71-88
Heller, Chylinski, de Ruyter, Mahr, Keeling 2019, “Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing”, Journal of Retailing
Hilken, Keeling, de Ruyter, Mahr, Chylinski 2019, “Seeing eye to eye: social augmented reality and shared decision making in the marketplace”, Journal of the Academy of Marketing Science, 1-22
Nguyen, Tran, Chylinski 2019, “Empathy and delight in a personal service setting”, Australasian Marketing Journal.
Heller, Chylinski, de Ruyter, Mhar, Keeling, 2019 “Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability". Journal of Retailing.
An, Ngo, Chylinski, Tran (2019) “Customer advocates with a generous heart”, Journal of Services Marketing.
Hilken, T.; Heller, J., Chylinski, M., de Ruyter K., Keeling, D., Mahr, D. 2018, “Making omnichannel an augmented reality: the current and future state of the art”. Journal of Research in Interactive Marketing, 12 (4), 509-523.
Northey, G., Govind, R., Bucic, T., Chylinski, M, Dolan R, van Esch P. 2018, “The effect of “here and now” learning on student engagement and academic achievement”. British Journal of Educational Technology 49 (2), 321-333
Mathmann F; Higgins ET; Chylinski M; de Ruyter K, 2017, “Every step counts: When physical movement affects perceived value”. Journal of Retailing and Consumer Services 39, 279-285
Mathmann F; Higgins ET; Chylinski M; de Ruyter K, 2017, 'When Size Matters: Sensitivity to Missed Opportunity Size Increases with Stronger Assessment'. Personality and Social Psychology Bulletin 43 (10), 1427-1439
Hillken, T.; de Ruyter, K.; Chylinski, M., Mahr, D.; Keeling, D., 2017 ‘Augmenting the Eye of the Beholder: Exploring the Strategic Potential of Augmented Reality to Enhance Online Service Experiences’ Journal of Academy of Marketing Science, Journal of the Academy of Marketing Science 45 (6), 884-905.
Mathmann F; Chylinski M; de Ruyter K; Higgins ET, 2017, 'When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation' Journal of Retailing, 93(2), pp. 212-227
Chylinski M; Northey G; Ngo LV, 2015, 'Cross-modal Interactions between Color and Texture of Food' Psychology & Marketing, vol. 32, pp. 950 - 966
Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning' Journal of Marketing Education, vol. 37, pp. 171 - 180
Ghorai K; Jahan S; Ray P; Chylinski M, 2014, 'mHealth for behaviour change: role of a smartphone-based multi-intervention service for hypertension and diabetes in Bangladesh' International Journal of Biomedical Engineering and Technology, vol. 16, pp. 135 - 135
Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects' Marketing Science, vol. 31, pp. 549 - 566,
Chylinski M, 2010, 'Cash for Comment: Participation Money as a Mechanism for Measurement, Reward, and Formative Feedback in Active Class Participation' Journal of Marketing Education, vol. 32, pp. 25 - 38
Chylinski M; Chu A, 2010, 'Consumer cynicism: antecedents and consequences' European Journal of Marketing, vol. 44, pp.