Researcher

My Expertise

My expertise relates to marketing in high technology marketing, Augmented Reality, modeling and experimental testing of dynamic consumer learning processes; preference dynamics in high technology markets; positioning innovations for accelerated take-off; enhancing the process of preference formation for new products.

Keywords

Fields of Research (FoR)

Marketing and Market Research, Innovation and Technology Management

SEO tags

Biography

Mathew Chylinski leads an innovative research program into Augmented Reality, with recognised methodological expertise in experimental design; as well as ARC research funding and consistent supervision of HDR students. His publications have appeared in highly ranked Marketing journals like Marketing Science, Journal of Academy of Marketing Science, Journal of Retailing and others. Together with colleagues from Netherlands and England he...view more

Location

Room 3025, Quadrangle building

Contact

+61 2 9385 3344
9663 1985