By Associate Professor Mathew Chylinski

Book Chapters

Chylinski M; Heller J, 2022, 'The customer loyalty journey-technology enabled loyalty touchpoints', in Handbook of Research on Customer Loyalty, Edward Elgar Publishing

Journal articles

Alimamy S; Chylinski M; Deans KR; Gnoth J, 2024, 'Revealing the essence of value-in-being: A Heideggerian paradigm of value co-creation', Psychology and Marketing, 41, pp. 5 - 15, http://dx.doi.org/10.1002/mar.21867

Heller J; Mahr D; de Ruyter K; Schaap E; Hilken T; Keeling DI; Chylinski M; Flavián C; Jung T; Rauschnabel PA, 2023, 'An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead', Computers in Human Behavior, 143, http://dx.doi.org/10.1016/j.chb.2023.107697

Golf-Papez M; Heller J; Hilken T; Chylinski M; de Ruyter K; Keeling DI; Mahr D, 2022, 'Embracing falsity through the metaverse: The case of synthetic customer experiences', Business Horizons, 65, pp. 739 - 749, http://dx.doi.org/10.1016/j.bushor.2022.07.007

Hilken T; Keeling DI; Chylinski M; de Ruyter K; Golf Papez M; Heller J; Mahr D; Alimamy S, 2022, 'Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies', Psychology and Marketing, 39, pp. 1660 - 1671, http://dx.doi.org/10.1002/mar.21678

Hilken T; Chylinski M; de Ruyter K; Heller J; Keeling DI, 2022, 'Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality', Journal of Service Management, 33, pp. 657 - 674, http://dx.doi.org/10.1108/JOSM-11-2021-0439

Hilken T; Heller J; Keeling DI; Chylinski M; Mahr D; de Ruyter K, 2022, 'Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence', Journal of Interactive Marketing, 57, pp. 356 - 375, http://dx.doi.org/10.1177/10949968221083555

Hilken T; Chylinski M; Keeling DI; Heller J; de Ruyter K; Mahr D, 2022, 'How to strategically choose or combine augmented and virtual reality for improved online experiential retailing', Psychology and Marketing, 39, pp. 495 - 507, http://dx.doi.org/10.1002/mar.21600

Mathmann F; Chylinski M, 2022, 'When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options', European Journal of Marketing, 56, pp. 92 - 112, http://dx.doi.org/10.1108/EJM-06-2020-0427

Crow K; Galande AS; Chylinski M; Mathmann F, 2021, 'Power and the Tweet: How Viral Messaging Conveys Political Advantage', Journal of Public Policy and Marketing, 40, pp. 505 - 520, http://dx.doi.org/10.1177/0743915621999036

Heller J; Chylinski M; de Ruyter K; Keeling DI; Hilken T; Mahr D, 2021, 'Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality', Journal of Service Research, 24, pp. 84 - 103, http://dx.doi.org/10.1177/1094670520933692

Chylinski M; Heller J; Hilken T; Keeling DI; Mahr D; de Ruyter K, 2020, 'Augmented reality marketing: A technology-enabled approach to situated customer experience', Australasian Marketing Journal, 28, pp. 374 - 384, http://dx.doi.org/10.1016/j.ausmj.2020.04.004

Jessen A; Hilken T; Chylinski M; Mahr D; Heller J; Keeling DI; de Ruyter K, 2020, 'The playground effect: How augmented reality drives creative customer engagement', Journal of Business Research, 116, pp. 85 - 98, http://dx.doi.org/10.1016/j.jbusres.2020.05.002

Collinson J; Mathmann F; Chylinski M, 2020, 'Time is money: Field evidence for the effect of time of day and product name on product purchase', Journal of Retailing and Consumer Services, 54, http://dx.doi.org/10.1016/j.jretconser.2020.102064

de Ruyter K; Heller J; Hilken T; Chylinski M; Keeling DI; Mahr D, 2020, 'Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising', Journal of Advertising, 49, pp. 109 - 124, http://dx.doi.org/10.1080/00913367.2020.1740123

Hilken T; Keeling DI; de Ruyter K; Mahr D; Chylinski M, 2020, 'Seeing eye to eye: social augmented reality and shared decision making in the marketplace', Journal of the Academy of Marketing Science, 48, pp. 143 - 164, http://dx.doi.org/10.1007/s11747-019-00688-0

Nguyen TNQ; Tran QHM; Chylinski M, 2020, 'Empathy and delight in a personal service setting', Australasian Marketing Journal, 28, pp. 11 - 17, http://dx.doi.org/10.1016/j.ausmj.2019.08.003

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing', Journal of Retailing, 95, pp. 219 - 234, http://dx.doi.org/10.1016/j.jretai.2019.10.008

Carrozzi A; Chylinski M; Heller J; Hilken T; Keeling DI; de Ruyter K, 2019, 'What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership', Journal of Interactive Marketing, 48, pp. 71 - 88, http://dx.doi.org/10.1016/j.intmar.2019.05.004

An J; Ngo LV; Chylinski M; Tran Q, 2019, 'Customer advocates with a generous heart', Journal of Services Marketing, 33, pp. 192 - 205, http://dx.doi.org/10.1108/JSM-04-2018-0120

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability', Journal of Retailing, 95, pp. 94 - 114, http://dx.doi.org/10.1016/j.jretai.2019.03.005

Hilken T; Heller J; Chylinski M; Keeling DI; Mahr D; de Ruyter K, 2018, 'Making omnichannel an augmented reality: the current and future state of the art', Journal of Research in Interactive Marketing, 12, pp. 509 - 523, http://dx.doi.org/10.1108/JRIM-01-2018-0023

Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589

Hilken T; de Ruyter K; Chylinski M; Mahr D; Keeling DI, 2017, 'Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences', Journal of the Academy of Marketing Science, 45, pp. 884 - 905, http://dx.doi.org/10.1007/s11747-017-0541-x

Mathmann F; Chylinski M; Tory Higgins E; de Ruyter K, 2017, 'Every step counts: When physical movement affects perceived value', Journal of Retailing and Consumer Services, 39, pp. 279 - 285, http://dx.doi.org/10.1016/j.jretconser.2017.08.007

Mathmann F; Higgins ET; Chylinski M; de Ruyter K, 2017, 'When Size Matters: Sensitivity to Missed Opportunity Size Increases With Stronger Assessment', Personality and Social Psychology Bulletin, 43, pp. 1427 - 1439, http://dx.doi.org/10.1177/0146167217717244

Chylinski M; Mathmann F; de Ruyter K; Higgins T, 2017, 'When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation', Journal of Retailing, 93, pp. 212 - 227, http://dx.doi.org/10.1016/j.jretai.2017.02.001

Chylinski M; Northey G; Ngo LV, 2015, 'Cross-modal Interactions between Color and Texture of Food', Psychology and Marketing, 32, pp. 950 - 966, http://dx.doi.org/10.1002/mar.20829

Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814

Ghorai K; Jahan S; Ray P; Chylinski M, 2014, 'MHealth for behaviour change: Role of a smartphonebased multi-intervention service for hypertension and diabetes in Bangladesh', International Journal of Biomedical Engineering and Technology, 16, pp. 135 - 155, http://dx.doi.org/10.1504/IJBET.2014.065655

Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719

Chylinski M; Roberts JH; Hardie BG, 2012, 'Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias and Order Effects', Marketing Science, Articles in Advance, pp. 1 - 18, http://dx.doi.org/10.1287.mksc.1120.0719

Chylinski M, 2011, 'Sensory marketing: research on the sensuality of products, Aradhna Krishna.', JOURNAL OF ECONOMIC PSYCHOLOGY, 32, pp. 832 - 833, http://dx.doi.org/10.1016/j.joep.2011.03.013

Chylinski M, 2009, 'Cash for comment: Participation money as a mechanism for measurement, reward and formative feedback in active class participation.', Journal of Marketing Education

Chylinski M; Chu A, 2009, 'Consumer cynicism - antecedents and consequences.', European Journal of Marketing

Conference Papers

Tran Q; Ngo LV; Nguyen TNQ; Chylinski M, 2017, 'Employee empathy and customer delight in services', in Employee empathy and customer delight in services, ANZMAC 2017, Melbourne, presented at ANZMAC 2017, Melbourne, -

Northey G; Chylinski M; Ngo LV, 2017, 'The cross-modal effects of colour in food advertising', California, presented at Academy of Marketing Science Annual Conference, California, -

An J; Ngo LV; Chylinski M, 2015, 'Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them', in Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them, EMAC 2015, Collaboration in Research, Leuven, Belgium, presented at EMAC 2015, Collaboration in Research, Leuven, Belgium, -

An J; Ngo LV; Chylinski M, 2015, 'The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience', in The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience, AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, presented at AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, -

Ghorai K; Jahan S; Ray PK; Chylinski M, 2014, 'Mobile Phone Including Smart Phone based Persuasive System Design for controlling Hypertension and Diabetes in Bangladesh', in Proceedings of the 24th Australasian Conference on Information Systems (ACIS 2013), Melbourne, Australia, presented at The 24th Australasian Conference on Information Systems (ACIS 2013), Melbourne, Australia, 04 December 2014 - 06 December 2014

Northey G; Chylinski M; Ngo LV, 2013, 'What colour do you feel? cross-modal interactions between colour and food texture', in What colour do you feel? cross-modal interactions between colour and food texture, ANZMAC 2013, Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -

Northey G; Chylinski M, 2012, 'Touching the void - Satisfying the consumer need for touch through auditory stimuli', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Chylinski M; Gan CQ, 2011, 'Flow as a catalyst for information diffusion in an online social network', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 10, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Chylinski,%20Mathew%20Paper%20619.pdf

Chylinski M; Li CX, 2010, 'Exploring the role of putative human pheromones in consumer behaviour', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010

Chylinski M; Lau W; Lau W, 2010, 'Inattentional Learning of Brand Associations', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010

Chylinski M, 2008, 'Patterns of Goal-Contingency Learning in Preference Formation', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Chylinski M, 2008, 'Modeling Confirmation Bias in Preference Formation', in Proceedings of the 37th European Marketing Academy Conference (EMAC), 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, presented at 37th EMAC Conference, Marketing Landscapes: A Pause for Thought, University of Brighton, UK, 27 May 2008 - 30 May 2008

Wang Y; Chylinski M, 2007, 'Backward and Forward Information Processing in Inaction Inertia: The Expectation Certainty Perspective', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Chylinski M, 2007, 'Formation of multi-goal contingent preference structures', in Formation of multi-goal contingent preference structures, European Marketing Academy Conference, EMAC,, Reykjavik, Iceland., presented at European Marketing Academy Conference, EMAC,, Reykjavik, Iceland.

Chu A; Chylinski M, 2006, 'A Model of Consumer Cynicism - Antecedents and Consequences', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

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