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Select Publications

Journal articles

Alimamy S; Chylinski M; Deans KR; Gnoth J, 2024, 'Revealing the essence of value-in-being: A Heideggerian paradigm of value co-creation', Psychology and Marketing, 41, pp. 5 - 15, http://dx.doi.org/10.1002/mar.21867

Heller J; Mahr D; de Ruyter K; Schaap E; Hilken T; Keeling DI; Chylinski M; Flavián C; Jung T; Rauschnabel PA, 2023, 'An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead', Computers in Human Behavior, 143, http://dx.doi.org/10.1016/j.chb.2023.107697

Golf-Papez M; Heller J; Hilken T; Chylinski M; de Ruyter K; Keeling DI; Mahr D, 2022, 'Embracing falsity through the metaverse: The case of synthetic customer experiences', Business Horizons, 65, pp. 739 - 749, http://dx.doi.org/10.1016/j.bushor.2022.07.007

Hilken T; Keeling DI; Chylinski M; de Ruyter K; Golf Papez M; Heller J; Mahr D; Alimamy S, 2022, 'Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies', Psychology and Marketing, 39, pp. 1660 - 1671, http://dx.doi.org/10.1002/mar.21678

Hilken T; Chylinski M; de Ruyter K; Heller J; Keeling DI, 2022, 'Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality', Journal of Service Management, 33, pp. 657 - 674, http://dx.doi.org/10.1108/JOSM-11-2021-0439

Hilken T; Heller J; Keeling DI; Chylinski M; Mahr D; de Ruyter K, 2022, 'Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence', Journal of Interactive Marketing, 57, pp. 356 - 375, http://dx.doi.org/10.1177/10949968221083555

Hilken T; Chylinski M; Keeling DI; Heller J; de Ruyter K; Mahr D, 2022, 'How to strategically choose or combine augmented and virtual reality for improved online experiential retailing', Psychology and Marketing, 39, pp. 495 - 507, http://dx.doi.org/10.1002/mar.21600

Mathmann F; Chylinski M, 2022, 'When, for whom and why expanding single-option offerings creates value: locomotion fit from choice between options', European Journal of Marketing, 56, pp. 92 - 112, http://dx.doi.org/10.1108/EJM-06-2020-0427

Crow K; Galande AS; Chylinski M; Mathmann F, 2021, 'Power and the Tweet: How Viral Messaging Conveys Political Advantage', Journal of Public Policy and Marketing, 40, pp. 505 - 520, http://dx.doi.org/10.1177/0743915621999036

Heller J; Chylinski M; de Ruyter K; Keeling DI; Hilken T; Mahr D, 2021, 'Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality', Journal of Service Research, 24, pp. 84 - 103, http://dx.doi.org/10.1177/1094670520933692

Chylinski M; Heller J; Hilken T; Keeling DI; Mahr D; de Ruyter K, 2020, 'Augmented reality marketing: A technology-enabled approach to situated customer experience', Australasian Marketing Journal, 28, pp. 374 - 384, http://dx.doi.org/10.1016/j.ausmj.2020.04.004

Jessen A; Hilken T; Chylinski M; Mahr D; Heller J; Keeling DI; de Ruyter K, 2020, 'The playground effect: How augmented reality drives creative customer engagement', Journal of Business Research, 116, pp. 85 - 98, http://dx.doi.org/10.1016/j.jbusres.2020.05.002

Collinson J; Mathmann F; Chylinski M, 2020, 'Time is money: Field evidence for the effect of time of day and product name on product purchase', Journal of Retailing and Consumer Services, 54, http://dx.doi.org/10.1016/j.jretconser.2020.102064

de Ruyter K; Heller J; Hilken T; Chylinski M; Keeling DI; Mahr D, 2020, 'Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising', Journal of Advertising, 49, pp. 109 - 124, http://dx.doi.org/10.1080/00913367.2020.1740123

Hilken T; Keeling DI; de Ruyter K; Mahr D; Chylinski M, 2020, 'Seeing eye to eye: social augmented reality and shared decision making in the marketplace', Journal of the Academy of Marketing Science, 48, pp. 143 - 164, http://dx.doi.org/10.1007/s11747-019-00688-0

Nguyen TNQ; Tran QHM; Chylinski M, 2020, 'Empathy and delight in a personal service setting', Australasian Marketing Journal, 28, pp. 11 - 17, http://dx.doi.org/10.1016/j.ausmj.2019.08.003

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing', Journal of Retailing, 95, pp. 219 - 234, http://dx.doi.org/10.1016/j.jretai.2019.10.008

Carrozzi A; Chylinski M; Heller J; Hilken T; Keeling DI; de Ruyter K, 2019, 'What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership', Journal of Interactive Marketing, 48, pp. 71 - 88, http://dx.doi.org/10.1016/j.intmar.2019.05.004

An J; Ngo LV; Chylinski M; Tran Q, 2019, 'Customer advocates with a generous heart', Journal of Services Marketing, 33, pp. 192 - 205, http://dx.doi.org/10.1108/JSM-04-2018-0120

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability', Journal of Retailing, 95, pp. 94 - 114, http://dx.doi.org/10.1016/j.jretai.2019.03.005

Hilken T; Heller J; Chylinski M; Keeling DI; Mahr D; de Ruyter K, 2018, 'Making omnichannel an augmented reality: the current and future state of the art', Journal of Research in Interactive Marketing, 12, pp. 509 - 523, http://dx.doi.org/10.1108/JRIM-01-2018-0023

Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589

Hilken T; de Ruyter K; Chylinski M; Mahr D; Keeling DI, 2017, 'Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences', Journal of the Academy of Marketing Science, 45, pp. 884 - 905, http://dx.doi.org/10.1007/s11747-017-0541-x

Mathmann F; Chylinski M; Tory Higgins E; de Ruyter K, 2017, 'Every step counts: When physical movement affects perceived value', Journal of Retailing and Consumer Services, 39, pp. 279 - 285, http://dx.doi.org/10.1016/j.jretconser.2017.08.007

Mathmann F; Higgins ET; Chylinski M; de Ruyter K, 2017, 'When Size Matters: Sensitivity to Missed Opportunity Size Increases With Stronger Assessment', Personality and Social Psychology Bulletin, 43, pp. 1427 - 1439, http://dx.doi.org/10.1177/0146167217717244

Chylinski M; Mathmann F; de Ruyter K; Higgins T, 2017, 'When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation', Journal of Retailing, 93, pp. 212 - 227, http://dx.doi.org/10.1016/j.jretai.2017.02.001

Chylinski M; Northey G; Ngo LV, 2015, 'Cross-modal Interactions between Color and Texture of Food', Psychology and Marketing, 32, pp. 950 - 966, http://dx.doi.org/10.1002/mar.20829

Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814

Ghorai K; Jahan S; Ray P; Chylinski M, 2014, 'MHealth for behaviour change: Role of a smartphonebased multi-intervention service for hypertension and diabetes in Bangladesh', International Journal of Biomedical Engineering and Technology, 16, pp. 135 - 155, http://dx.doi.org/10.1504/IJBET.2014.065655

Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719

Chylinski M; Roberts JH; Hardie BG, 2012, 'Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias and Order Effects', Marketing Science, Articles in Advance, pp. 1 - 18, http://dx.doi.org/10.1287.mksc.1120.0719

Chylinski M, 2011, 'Sensory marketing: research on the sensuality of products, Aradhna Krishna.', JOURNAL OF ECONOMIC PSYCHOLOGY, 32, pp. 832 - 833, http://dx.doi.org/10.1016/j.joep.2011.03.013

Chylinski M, 2009, 'Cash for comment: Participation money as a mechanism for measurement, reward and formative feedback in active class participation.', Journal of Marketing Education

Chylinski M; Chu A, 2009, 'Consumer cynicism - antecedents and consequences.', European Journal of Marketing


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