Select Publications
Conference Papers
2006, 'Modelling preference formation in a new product category', in 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
,2006, 'Modelling Preference Formation in New Product Category.', in 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
,2006, 'Psychological Underpinnings of Preference Formation', in 35th Conference of the European Marketing Academy, Athens, Greece, presented at 35th Conference of the European Marketing Academy, Athens, Greece, 23 May 2006 - 26 May 2006
,2005, 'Modelling the impact of multiple consumer goals on preference formation', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
,Theses / Dissertations
2005, Dynamics of preference structure formation
,Working Papers
2005, Development and testing of a model of preference structure formation, http://dx.doi.org
,2005, Psychological underpinnings of preference structure formation, http://dx.doi.org
,Preprints
MTurk Unscrubbedd: Exploring the Good, the Superr, and the Unreliable on Amazon's Mechanical Turk, http://dx.doi.org/10.2139/ssrn.2654056
,