By Dr Rahul Govind

Book Chapters

Garg N; Govind R, 2017, 'The Flipped Side of the Coin?: An Examination of Socio-economic and Cultural Antecedents of Obesity in India', in Maheswaran D; Puliyel T (ed.), Understanding Indian Consumers, edn. 1, Oxford University Press, India

Journal articles

Govind R; Garg N; Carter L, 2024, 'Selling Hope versus Hate: The Impact of Partisan Social Media Messaging on Social Distancing During the COVID-19 Pandemic', European Journal of Marketing, 58, pp. 632 - 658, http://dx.doi.org/10.1108/EJM-12-2022-0911

Govind R, 2023, 'Anticipating the Threat of Democratic Majoritarianism: Ambedkar on Constitutional Design and Ideology Critique, 1941-1948', STUDIES IN INDIAN POLITICS, 11, pp. 66 - 84, http://dx.doi.org/10.1177/23210230231166196

Siaw CA; Lie DS; Govind R, 2022, 'Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs', European Journal of Marketing, 56, pp. 3381 - 3417, http://dx.doi.org/10.1108/EJM-08-2021-0636

Sun W; Xu X; Govind R, 2022, 'Firm Governance and Functional Strengths: The Impact of Board Diversity on Firm Marketing Capability', British Journal of Management, 33, pp. 1950 - 1968, http://dx.doi.org/10.1111/1467-8551.12561

Ramachandran P; Bhosale A; Puri K; Negi P; Muta A; Dinesh A; Menon D; Govind R; Sanka S; Sebastian AS; Sen A; Kaushik R; Kumar A; Kurapati V; Patil M; Tavker D; Pandey P; Kaushik C; Dutt A; Agarwal A, 2021, 'PySPH: A Python-based Framework for Smoothed Particle Hydrodynamics', ACM TRANSACTIONS ON MATHEMATICAL SOFTWARE, 47, http://dx.doi.org/10.1145/3460773

Govind R, 2021, 'Criminalizing Unto Death as Act of Judgment, Act of War: The Suicidal Rationality of the Death Penalty', LAW CULTURE AND THE HUMANITIES, http://dx.doi.org/10.1177/17438721211043231

Kunniyoor KR; Govind R; Venkateswaran KS; Ghosh P, 2021, 'Liquid hydrogen pipeline chill-down: Mathematical modelling and investigation', CRYOGENICS, 118, http://dx.doi.org/10.1016/j.cryogenics.2021.103324

Sun W; Govind R, 2021, 'A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility', Journal of Business Ethics, http://dx.doi.org/10.1007/s10551-020-04662-7

Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management, 46, pp. 690 - 716, http://dx.doi.org/10.1177/0312896221989398

Govind R, 2020, 'Untitled', JOURNAL OF THE ECONOMIC AND SOCIAL HISTORY OF THE ORIENT, 63, pp. 235 - 241, http://dx.doi.org/10.1163/15685209-12341509

Govind R, 2020, 'THE END OF THE WEST AND OTHER CAUTIONARY TALES', CULTURAL CRITIQUE, 107, pp. 151 - 165, http://dx.doi.org/10.5749/culturalcritique.107.2020.0149

Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, 57, pp. 717 - 738, http://dx.doi.org/10.1177/0022243720925764

Frow P; McColl-Kennedy JR; Payne A; Govind R, 2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, 53, pp. 2657 - 2691, http://dx.doi.org/10.1108/EJM-07-2018-0465

Govind R, 2019, 'Sovereignty, Religion and Law in the British Empire: Raja Rammohan Roy's Public Hermeneutics in His Times', STUDIES IN HISTORY, 35, pp. 218 - 249, http://dx.doi.org/10.1177/0257643019864299

Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, 155, pp. 1195 - 1214, http://dx.doi.org/10.1007/s10551-017-3545-z

Sun W; Yao S; Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17, http://dx.doi.org/10.1007/s10551-018-3854-x

Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589

Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, 151, pp. 235 - 248, http://dx.doi.org/10.1007/s10551-016-3248-x

Govind R, 2017, 'The King's Plunder, the King's Justice: Sovereignty in British India, 1756-76', STUDIES IN HISTORY, 33, pp. 151 - 186, http://dx.doi.org/10.1177/0257643017690839

Sun W; Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22, http://dx.doi.org/10.1080/0965254X.2017.1293136

Wenbin S; Govind R, 2017, 'Product Market Diversification and Market Emphasis: Impacts on Firm Idiosyncratic Risk in Market Turbulence', European Journal of Marketing

Govind R; Chatterjee R; Mittal V, 2017, 'Segmentation of Spatially Dependent Geographical Units: Model and Application', Management Science, http://dx.doi.org/10.1287/mnsc.2016.2699

Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814

Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854

Govind R, 2013, 'Ethical Life in South Asia', CONTRIBUTIONS TO INDIAN SOCIOLOGY, 47, pp. 454 - 457, http://dx.doi.org/10.1177/0069966713496311

Govind R, 2013, 'Heterotopias: Nationalism and the Possibility of History in South Asia', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 50, pp. 511 - 514, http://dx.doi.org/10.1177/0019464613503239

Govind R, 2011, 'Revenue, rent ... profit? Early British imperialism(1), political economy and the search for a differentia specifica (inter se)', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 48, pp. 177 - 213, http://dx.doi.org/10.1177/001946461104800202

Govind R; Chatterjee R; Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, 25, pp. 294 - 300, http://dx.doi.org/10.1016/j.ijresmar.2008.07.005

Mittal V; Rosen J; Govind R; Degenholtz H; Shingala S; Hulland S; Rhee Y; Kastango K; Mulsant B; Castle N; Rubin F; Nace D, 2007, 'Perception gap in quality of life ratings: An empirical investigation of nursing home residents and caregivers', Gerontologist, 47, pp. 159 - 168, http://dx.doi.org/10.1093/geront/47.2.159

Mittal V; Govind R; Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, 68, pp. 48 - 62, http://dx.doi.org/10.1509/jmkg.68.3.48.34766

Conference Papers

Akshay S; Gastin P; Govind R; Joshi AR; Srivathsan B, 2023, 'A Unified Model for Real-Time Systems: Symbolic Techniques and Implementation', in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), pp. 266 - 288, http://dx.doi.org/10.1007/978-3-031-37706-8_14

Garg N; Govind R; Hoyer W; Singh J, 2021, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in American Marketing Association (AMA) Conference Proceedings, New York, USA, presented at AMA Conference, New York, USA

Garg N; Govind R; Hoyer W; Singh J, 2020, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in Argo J; Lowrey T; Schau H (eds.), Advances in Consumer Research, Association for Consumer Research, Paris, France, pp. 974 - 977, presented at Association for Consumer Research (ACR) Conference, Paris, France

Lu D; Yurek T; Kulshreshtha S; Govind R; Kate A; Miller A, 2019, 'HoneyBadgerMPC and AsynchroMix: Practical Asynchronous MPC and its Application to Anonymous Communication', in PROCEEDINGS OF THE 2019 ACM SIGSAC CONFERENCE ON COMPUTER AND COMMUNICATIONS SECURITY (CCS'19), ASSOC COMPUTING MACHINERY, ENGLAND, London, pp. 887 - 903, presented at ACM SIGSAC Conference on Computer and Communications Security (CCS), ENGLAND, London, 11 November 2019 - 15 November 2019, http://dx.doi.org/10.1145/3319535.3354238

Gastin P; Manuel A; Govind R, 2019, 'Logics for Reversible Regular Languages and Semigroups with Involution', in Hofman P; Skrzypczak M (ed.), DEVELOPMENTS IN LANGUAGE THEORY, DLT 2019, SPRINGER INTERNATIONAL PUBLISHING AG, POLAND, Warsaw, pp. 182 - 191, presented at 23rd International Conference on Developments in Language Theory (DLT), POLAND, Warsaw, 05 August 2019 - 09 August 2019, http://dx.doi.org/10.1007/978-3-030-24886-4_13

Gregory G; Tugiman N; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at 41st Annual ISMS Marketing Science Conference, Rome, 20 June 2019

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Consumers’ Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', in Advances in Consumer Research, Association for Consumer Research, Ahmedabad, India, presented at Asia-Pacific Association for Consumer Research (AP-ACR), Ahmedabad, India, 10 January 2019 - 12 January 2019

Tugiman N; Gregory G; Govind R, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at ANZMAC, Adelaide SA Australia, 03 December 2018 - 05 December 2018

Govind R; Garg N; Mittal V, 2018, 'Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender', in Proceedings of the European Marketing Academy (EMAC) Conference, Glasgow, UK, presented at European Marketing Academy (EMAC) Conference, Glasgow, UK

Govind R; Ingene C; Garg N, 2017, 'Trade-Offs Between Medical Adherence and Healthful Self-Management', in Trade-Offs Between Medical Adherence and Healthful Self-Management, ANZMAC Conference, Melbourne, Australia, presented at ANZMAC Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017

Singh J; Garg N; Govind R; Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', in Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Lie DS; Govind R, 2015, 'Intertemporal Complementarity on Market Basket: A Non-Parametric Approach', in Intertemporal Complementarity on Market Basket: A Non-Parametric Approach, Australia and New Zealand Marketing Conference 2015, UNSW, presented at Australia and New Zealand Marketing Conference 2015, UNSW, 30 November 2015 - 02 December 2015

Lie DS; Govind R, 2014, 'Team Identification, League Equity and Purchase Intention of League-Branded Merchandise', in Team Identification, League Equity and Purchase Intention of League-Branded Merchandise, Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, presented at Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, 01 December 2014 - 03 December 2014

Govind R; Garg N; Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', in An Empirical Investigation of Medical Advice and Healthful Self-Management, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Garg N; Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', in Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Govind R; Garg N; Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', in Weather, Affect, and Hedonic Consumption: Differences between Males and Females, European Marketing Academy (EMAC) Conference, Valenica, Spain, presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, -

Govind R; Garg N; Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', in Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives, American Marketing Academy Conference, Las Vegas, USA, presented at American Marketing Academy Conference, Las Vegas, USA, -

Govind R; Garg N; Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Govind R; Garg N; Ingene C, 2012, 'Medical Adherence and Healthful Self-management', in Medical Adherence and Healthful Self-management, INFORMS Marketing Science Conference, Boston, USA, presented at INFORMS Marketing Science Conference, Boston, USA, -

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