Select Publications

Book Chapters

Garg N;Govind R, 2017, 'The Flipped Side of the Coin?: An Examination of Socio-economic and Cultural Antecedents of Obesity in India', in Maheswaran D;Puliyel T (ed.), Understanding Indian Consumers, edn. 1, Oxford University Press, India

Journal articles

Govind R;Chatterjee R;Mittal V, 2018, 'Segmentation of spatially dependent geographical units: Model and application', Management Science, vol. 64, pp. 1941 - 1956, http://dx.doi.org/10.1287/mnsc.2016.2699

Sun W;Yao S;Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17, http://dx.doi.org/10.1007/s10551-018-3854-x

Northey G;Govind R;Bucic T;Chylinski M;Dolan R;van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, vol. 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589

Sun W;Govind R, 2017, 'Product market diversification and market emphasis: Impacts on firm idiosyncratic risk in market turbulence', European Journal of Marketing, vol. 51, pp. 1308 - 1331, http://dx.doi.org/10.1108/EJM-09-2016-0510

Govind R;Singh JJ;Garg N;D Silva S, 2017, 'Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption', Journal of Business Ethics, pp. 1 - 20, http://dx.doi.org/10.1007/s10551-017-3545-z

Sun W;Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22, http://dx.doi.org/10.1080/0965254X.2017.1293136

Singh JJ;Garg N;Govind R;Vitell SJ, 2016, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, pp. 1 - 14, http://dx.doi.org/10.1007/s10551-016-3248-x

Northey G;Bucic T;Chylinski M;Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, vol. 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814

Govind R;Garg N;Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, vol. 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854

Govind R;Chatterjee R;Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, vol. 25, pp. 294 - 300, http://dx.doi.org/10.1016/j.ijresmar.2008.07.005

Mittal V;Rosen J;Govind R;Degenholtz H;Shingala S;Hulland S;Rhee Y;Kastango KB;Mulsant BH;Castle N;Rubin FH;Nace D, 2007, 'Perception Gap in Quality-of-Life Ratings: An Empirical Investigation of Nursing Home Residents and Caregivers', The Gerontologist, vol. 47, pp. 159 - 168, http://dx.doi.org/10.1093/geront/47.2.159

Mittal V;Govind R;Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, vol. 68, pp. 48 - 62, http://dx.doi.org/10.1509/jmkg.68.3.48.34766

Conference Papers

Lie DS;Govind R, 2015, 'Intertemporal Complementarity on Market Basket: A Non-Parametric Approach', in Intertemporal Complementarity on Market Basket: A Non-Parametric Approach, Australia and New Zealand Marketing Conference 2015, UNSW, presented at Australia and New Zealand Marketing Conference 2015, UNSW, 30 November - 02 December 2015

Lie DS;Govind R, 2014, 'Team Identification, League Equity and Purchase Intention of League-Branded Merchandise', in Team Identification, League Equity and Purchase Intention of League-Branded Merchandise, Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, presented at Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, 01 - 03 December 2014

Govind R;Garg N;Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 - 05 December 2012

Sun W;Govind R;Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India, 01 January 2009

Conference Presentations

Govind R;Ingene C;Garg N, 2017, 'Trade-Offs Between Medical Adherence and Healthful Self-Management', presented at ANZMAC Conference, Melbourne, Australia, 04 - 06 December 2017

Singh J;Garg N;Govind R;Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 - 07 December 2016

Govind R;Garg N;Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, 01 - 01 June 2014

Govind R;Garg N;Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, 01 - 01 December 2014

Garg N;Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, 01 - 01 December 2014

Govind R;Garg N;Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', presented at American Marketing Academy Conference, Las Vegas, USA, 01 - 01 January 2013

Govind R;Garg N;Ingene C, 2012, 'Medical Adherence and Healthful Self-management', presented at INFORMS Marketing Science Conference, Boston, USA, 01 - 01 January 2012

Sun W;Garg N;Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', presented at Marketing Science Conference, Vancouver, Canada, 01 - 01 June 2008

Sun W;Govind R;Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', presented at Society for Consumer Psychology, Boston, USA, 01 - 01 June 2008

Sun W;Govind R;Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', presented at Association for Consumer Research Conference, San Francisco, CA, USA, 01 - 01 October 2008


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