By Dr Rahul Govind

Journal articles

Govind R; Garg N; Carter L, 2024, 'Selling Hope versus Hate: The Impact of Partisan Social Media Messaging on Social Distancing During the COVID-19 Pandemic', European Journal of Marketing, 58, pp. 632 - 658, http://dx.doi.org/10.1108/EJM-12-2022-0911

Govind R, 2023, 'Anticipating the Threat of Democratic Majoritarianism: Ambedkar on Constitutional Design and Ideology Critique, 1941-1948', STUDIES IN INDIAN POLITICS, 11, pp. 66 - 84, http://dx.doi.org/10.1177/23210230231166196

Siaw CA; Lie DS; Govind R, 2022, 'Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs', European Journal of Marketing, 56, pp. 3381 - 3417, http://dx.doi.org/10.1108/EJM-08-2021-0636

Sun W; Xu X; Govind R, 2022, 'Firm Governance and Functional Strengths: The Impact of Board Diversity on Firm Marketing Capability', British Journal of Management, 33, pp. 1950 - 1968, http://dx.doi.org/10.1111/1467-8551.12561

Ramachandran P; Bhosale A; Puri K; Negi P; Muta A; Dinesh A; Menon D; Govind R; Sanka S; Sebastian AS; Sen A; Kaushik R; Kumar A; Kurapati V; Patil M; Tavker D; Pandey P; Kaushik C; Dutt A; Agarwal A, 2021, 'PySPH: A Python-based Framework for Smoothed Particle Hydrodynamics', ACM TRANSACTIONS ON MATHEMATICAL SOFTWARE, 47, http://dx.doi.org/10.1145/3460773

Govind R, 2021, 'Criminalizing Unto Death as Act of Judgment, Act of War: The Suicidal Rationality of the Death Penalty', LAW CULTURE AND THE HUMANITIES, http://dx.doi.org/10.1177/17438721211043231

Kunniyoor KR; Govind R; Venkateswaran KS; Ghosh P, 2021, 'Liquid hydrogen pipeline chill-down: Mathematical modelling and investigation', CRYOGENICS, 118, http://dx.doi.org/10.1016/j.cryogenics.2021.103324

Sun W; Govind R, 2021, 'A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility', Journal of Business Ethics, http://dx.doi.org/10.1007/s10551-020-04662-7

Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management, 46, pp. 690 - 716, http://dx.doi.org/10.1177/0312896221989398

Govind R, 2020, 'Untitled', JOURNAL OF THE ECONOMIC AND SOCIAL HISTORY OF THE ORIENT, 63, pp. 235 - 241, http://dx.doi.org/10.1163/15685209-12341509

Govind R, 2020, 'THE END OF THE WEST AND OTHER CAUTIONARY TALES', CULTURAL CRITIQUE, 107, pp. 151 - 165, http://dx.doi.org/10.5749/culturalcritique.107.2020.0149

Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, 57, pp. 717 - 738, http://dx.doi.org/10.1177/0022243720925764

Frow P; McColl-Kennedy JR; Payne A; Govind R, 2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, 53, pp. 2657 - 2691, http://dx.doi.org/10.1108/EJM-07-2018-0465

Govind R, 2019, 'Sovereignty, Religion and Law in the British Empire: Raja Rammohan Roy's Public Hermeneutics in His Times', STUDIES IN HISTORY, 35, pp. 218 - 249, http://dx.doi.org/10.1177/0257643019864299

Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, 155, pp. 1195 - 1214, http://dx.doi.org/10.1007/s10551-017-3545-z

Sun W; Yao S; Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17, http://dx.doi.org/10.1007/s10551-018-3854-x

Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589

Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, 151, pp. 235 - 248, http://dx.doi.org/10.1007/s10551-016-3248-x

Govind R, 2017, 'The King's Plunder, the King's Justice: Sovereignty in British India, 1756-76', STUDIES IN HISTORY, 33, pp. 151 - 186, http://dx.doi.org/10.1177/0257643017690839

Sun W; Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22, http://dx.doi.org/10.1080/0965254X.2017.1293136

Wenbin S; Govind R, 2017, 'Product Market Diversification and Market Emphasis: Impacts on Firm Idiosyncratic Risk in Market Turbulence', European Journal of Marketing

Govind R; Chatterjee R; Mittal V, 2017, 'Segmentation of Spatially Dependent Geographical Units: Model and Application', Management Science, http://dx.doi.org/10.1287/mnsc.2016.2699

Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814

Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854

Govind R, 2013, 'Ethical Life in South Asia', CONTRIBUTIONS TO INDIAN SOCIOLOGY, 47, pp. 454 - 457, http://dx.doi.org/10.1177/0069966713496311

Govind R, 2013, 'Heterotopias: Nationalism and the Possibility of History in South Asia', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 50, pp. 511 - 514, http://dx.doi.org/10.1177/0019464613503239

Govind R, 2011, 'Revenue, rent ... profit? Early British imperialism(1), political economy and the search for a differentia specifica (inter se)', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 48, pp. 177 - 213, http://dx.doi.org/10.1177/001946461104800202

Govind R; Chatterjee R; Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, 25, pp. 294 - 300, http://dx.doi.org/10.1016/j.ijresmar.2008.07.005

Mittal V; Rosen J; Govind R; Degenholtz H; Shingala S; Hulland S; Rhee Y; Kastango K; Mulsant B; Castle N; Rubin F; Nace D, 2007, 'Perception gap in quality of life ratings: An empirical investigation of nursing home residents and caregivers', Gerontologist, 47, pp. 159 - 168, http://dx.doi.org/10.1093/geront/47.2.159

Mittal V; Govind R; Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, 68, pp. 48 - 62, http://dx.doi.org/10.1509/jmkg.68.3.48.34766

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