Select Publications

Journal articles

Govind R;Chatterjee R;Mittal V, 2018, 'Segmentation of spatially dependent geographical units: Model and application', Management Science, vol. 64, pp. 1941 - 1956,

Sun W;Yao S;Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17,

Northey G;Govind R;Bucic T;Chylinski M;Dolan R;van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, vol. 49, pp. 321 - 333,

Sun W;Govind R, 2017, 'Product market diversification and market emphasis: Impacts on firm idiosyncratic risk in market turbulence', European Journal of Marketing, vol. 51, pp. 1308 - 1331,

Govind R;Singh JJ;Garg N;D Silva S, 2017, 'Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption', Journal of Business Ethics, pp. 1 - 20,

Sun W;Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22,

Singh JJ;Garg N;Govind R;Vitell SJ, 2016, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, pp. 1 - 14,

Northey G;Bucic T;Chylinski M;Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, vol. 37, pp. 171 - 180,

Govind R;Garg N;Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, vol. 31, pp. 46 - 64,

Govind R;Chatterjee R;Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, vol. 25, pp. 294 - 300,

Mittal V;Rosen J;Govind R;Degenholtz H;Shingala S;Hulland S;Rhee Y;Kastango KB;Mulsant BH;Castle N;Rubin FH;Nace D, 2007, 'Perception Gap in Quality-of-Life Ratings: An Empirical Investigation of Nursing Home Residents and Caregivers', The Gerontologist, vol. 47, pp. 159 - 168,

Mittal V;Govind R;Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, vol. 68, pp. 48 - 62,

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