Select Publications

Conference Presentations

Govind R; Lie David ; Sinha A; Singh S, 2022, 'Price Promotion Model For Every Day Low Pricing Retailers: Estimation And Optimization', presented at The Australian and New Zealand Marketing Academy Conference, Perth, WA, 28 November 2022

Govind R; Lie D; Sinha A, 2021, 'Constant and Stable Pricing: Can the Model Converge?” Developing and Estimating Price Promotion Model for Every Day Low Pricing (EDLP) Retailer', presented at The Australian and New Zealand Marketing Academy Conference, Melbourne, 25 November 2021

Govind R; Gunby K; Mitchell V, 2021, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Eurpoean Marketing Academy Conference, Madrid, 18 June 2021

Gunby K; Govind R; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Marketing Science, Rome, 27 June 2019

Govind R; Gunby K; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at European Marketing Academiy Conference, Hamburg, 19 June 2019

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA

Govind R; Lie D; Sinha A, 2017, 'Spatial and Strategic Asymmetries: The Role of the Idiosyncratic Local Market Structure on Pricing Strategies', presented at Marketing Science Conference, University of Southern California, 22 June 2017


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