Select Publications
Conference Presentations
2022, 'Price Promotion Model For Every Day Low Pricing Retailers: Estimation And Optimization', presented at The Australian and New Zealand Marketing Academy Conference, Perth, WA, 28 November 2022
,2021, 'Constant and Stable Pricing: Can the Model Converge?” Developing and Estimating Price Promotion Model for Every Day Low Pricing (EDLP) Retailer', presented at The Australian and New Zealand Marketing Academy Conference, Melbourne, 25 November 2021
,2021, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Eurpoean Marketing Academy Conference, Madrid, 18 June 2021
,2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Marketing Science, Rome, 27 June 2019
,2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at European Marketing Academiy Conference, Hamburg, 19 June 2019
,2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA
,2017, 'Spatial and Strategic Asymmetries: The Role of the Idiosyncratic Local Market Structure on Pricing Strategies', presented at Marketing Science Conference, University of Southern California, 22 June 2017
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