Select Publications

Book Chapters

Badiuzzaman M; Jiang V; Thakur S; Rahman S; Rahman MM, 2023, 'MOOCs to Bridge the Multilevel Digital Divide', in Goundar S (ed.), Massive Open Online Courses - Current Practice and Future Trends, IntechOpen, London, UK,

Badiuzzaman M; Jiang Z; Thakur S; Rahman S; Mustaneer Rahman M, 2023, 'Perspective Chapter: MOOCs to Bridge the Multilevel Digital Divide', in Massive Open Online Courses - Current Practice and Future Trends, IntechOpen,

Journal articles

Cumming TM; Bugge ASJ; Kriss K; McArthur I; Watson K; Jiang Z, 2023, 'Diversified: promoting co-production in course design and delivery', Frontiers in Education, 8,

Jiang Z; Meltzer A; Zhang X, 2023, 'Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability', Disability & Society, 39, pp. 1 - 21,

Chaudhury S; Garg N; Jiang V, 2022, 'The Curious Case of Threat-awe: A Theoretical and Empirical Reconceptualization', Emotion, 22, pp. 1653 - 1669,

Jiang Z; Xu J; Gorlin M; Dhar R, 2021, 'Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices', Journal of Marketing Research, 58, pp. 908 - 924,

Xu J; Jiang ZV; Dhar R, 2013, 'Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments', Journal of Marketing Research, 51, pp. 548 - 559,

Zhang Y; Xu J; Jiang Z; Huang S-C, 2011, 'Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation', Journal of Consumer Research, 38, pp. 78 - 93,

Conference Papers

Zhang X; Pan S; Tim Y; Jiang VZ, 2022, 'Designing a Virtual Reality Video for Disability Inclusion: An Action Design Research', in ICIS 2022 Proceedings, Copenhagen, presented at International Conference on Information Systems (ICIS), Copenhagen, 09 December 2022 - 14 December 2022,

Jiang V; Yu H; Uncles M, 2022, 'Examination of Social Presence and Co-Creation in Learning Services: The Moderating Roles of Stage of Learning and Power Distance Belief', in ANZMAC 2022 Conference Proceedings, Perth, Australia, pp. 536 - 540, presented at Australian and New Zealand Marketing Academy Conference 2022, Perth, Australia, 05 December 2022 - 07 December 2022,

Chaudhury S; Garg N; Jiang V, 2022, 'Betting on Myself: Awe-induced Diminished Self-size Reduces Financial Risk-taking', in Proceedings of the Society for Consumer Psychology, Society for Consumer Psychology, Virtual, presented at Society for Consumer Psychology Conference, Virtual

Jiang V; Uncles M; Yu H, 2021, 'Co-creation in Learning: Scale Development and Application', in ANZMAC 2021 Conference Proceedings, Melbourne, Australia, pp. 496 - 499, presented at Australian and New Zealand Marketing Academy Conference 2021, Melbourne, Australia, 29 November 2021 - 01 December 2021,

Chaudhury S; Garg N; Jiang V, 2019, 'Awe, Fear or Mixed? A Curious Case of Threat Awe', in Jain S; Vijayalakshmi A (ed.), Advances in Consumer Research, Association for Consumer Research, India, presented at Asia-Pacific Association for Consumer Research Conference, India

Jiang V, 2016, 'Hidden Agendas: Intra-gender Competition and the Effects on Advertising Persuasion', in ANZMAC 2016 Conference Proceedings, Christchurch, New Zealand, pp. 56 - 62, presented at Australia and New Zealand Marketing Academy 2016 Conference, Christchurch, New Zealand, 05 December 2016 - 07 December 2016, chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/

Jiang Z; Xu J; Dhar R, 2016, 'Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations', pp. 380,

Jiang V, 2014, 'Beauty’s Rosy Glow: How Feeling Beautiful Leads to Over-Optimism and Poorer Planning', in Society of Consumer Psychology Conference Proceedings, Miami, Florida, USA, presented at Society of Consumer Psychology Conference 2014, Miami, Florida, USA, 06 March 2014 - 08 March 2014

Conference Presentations

Cumming T; McArthur I; Jiang V; Kriss K; Watson K; Saint-James Bugge A, 2023, 'Universal Design for Learning at an Australian University: Upskilling Educators', presented at UDLHE Digicon 2023 – Multiple means of sharing UDL: from information to implementation, Online, 17 October 2023 - 19 October 2023,

Conference Abstracts

Jiang V; Melnyk V; Li W, 2023, 'Effectiveness of Framing in Advocacy Videos', in ANZMAC 2023 Conference Proceedings, Dunedin New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2023, Dunedin New Zealand, 04 December 2023 - 06 December 2023,

Creative Works (non-textual)

McArthur I; Bugge A; Kriss K; Cumming T; Thiele K; Jiang V, 2023, ADA x Health STORYBOX, ADA x Health, UNSW, 23 October 2023 - 17 November 2023, medium: Digital Installation, at:

Jiang V; Zhang X; Lu X; Vuong R, 2022, Riding with Amy, 2022 Focus on Ability Short Film Festival, 21 August 2022 - 01 November 2022, medium: Video, Virtual Reality, at:

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