By Dr Veronica Zixi Jiang

Journal articles

Jiang Z; Meltzer A; Zhang X, 2023, 'Using virtual reality to implement disability studies’ advocacy principles: uncovering the perspectives of people with disability', Disability & Society, pp. 1 - 21, http://dx.doi.org/10.1080/09687599.2022.2150601

Chaudhury S; Garg N; Jiang V, 2022, 'The Curious Case of Threat-awe: A Theoretical and Empirical Reconceptualization', Emotion, vol. 22, pp. 1653 - 1669, http://dx.doi.org/10.1037/emo0000984

Jiang Z; Xu J; Gorlin M; Dhar R, 2021, 'Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices', Journal of Marketing Research, vol. 58, pp. 908 - 924, http://dx.doi.org/10.1177/00222437211033179

Xu J; Jiang ZV; Dhar R, 2013, 'Mental Representation and Perceived Similarity: How Abstract Mindset Aids Choice from Large Assortments', Journal of Marketing Research, vol. 51, pp. 548 - 559, http://dx.doi.org/10.1509/jmr.10.0390

Zhang Y; Xu J; Jiang Z; Huang S-C, 2011, 'Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation', Journal of Consumer Research, vol. 38, pp. 78 - 93, http://dx.doi.org/10.1086/657605

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