Select Publications

Conference Papers

Jiang Z; Xu J; Dhar R, 2016, 'Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations', in Campbell C; Ma JJ (ed.), LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING, SPRINGER INT PUBLISHING AG, Melbourne, AUSTRALIA, pp. 380, presented at 16th Biennial World Marketing Congress on Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing, Melbourne, AUSTRALIA, 17 July 2013 - 20 July 2013, http://dx.doi.org/10.1007/978-3-319-24184-5_99


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