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Select Publications

Conference Papers

Jiang V; Melnyk V; Li W, 2023, 'Effectiveness of Framing in Advocacy Videos', in ANZMAC 2023 Conference Proceedings, Dunedin New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2023, Dunedin New Zealand, 04 December 2023 - 06 December 2023,

Zhang X; Pan S; Tim Y; Jiang VZ, 2022, 'Designing a Virtual Reality Video for Disability Inclusion: An Action Design Research', in ICIS 2022 Proceedings, Copenhagen, presented at International Conference on Information Systems (ICIS), Copenhagen, 09 December 2022 - 14 December 2022,

Jiang V; Yu H; Uncles M, 2022, 'Examination of Social Presence and Co-Creation in Learning Services: The Moderating Roles of Stage of Learning and Power Distance Belief', in ANZMAC 2022 Conference Proceedings, Perth, Australia, pp. 536 - 540, presented at Australian and New Zealand Marketing Academy Conference 2022, Perth, Australia, 05 December 2022 - 07 December 2022,

Chaudhury S; Garg N; Jiang V, 2022, 'Betting on Myself: Awe-induced Diminished Self-size Reduces Financial Risk-taking', in Proceedings of the Society for Consumer Psychology, Society for Consumer Psychology, Virtual, presented at Society for Consumer Psychology Conference, Virtual

Jiang V; Uncles M; Yu H, 2021, 'Co-creation in Learning: Scale Development and Application', in ANZMAC 2021 Conference Proceedings, Melbourne, Australia, pp. 496 - 499, presented at Australian and New Zealand Marketing Academy Conference 2021, Melbourne, Australia, 29 November 2021 - 01 December 2021,

Chaudhury S; Garg N; Jiang V, 2019, 'Awe, Fear or Mixed? A Curious Case of Threat Awe', in Jain S; Vijayalakshmi A (ed.), Advances in Consumer Research, Association for Consumer Research, India, presented at Asia-Pacific Association for Consumer Research Conference, India

Jiang V, 2016, 'Hidden Agendas: Intra-gender Competition and the Effects on Advertising Persuasion', in ANZMAC 2016 Conference Proceedings, Christchurch, New Zealand, pp. 56 - 62, presented at Australia and New Zealand Marketing Academy 2016 Conference, Christchurch, New Zealand, 05 December 2016 - 07 December 2016, chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/

Jiang Z; Xu J; Dhar R, 2016, 'Variety Promotes Flexibility: The Effect of Exposure to High Variety on New Product Evaluations', pp. 380,

Jiang V, 2014, 'Beauty’s Rosy Glow: How Feeling Beautiful Leads to Over-Optimism and Poorer Planning', in Society of Consumer Psychology Conference Proceedings, Miami, Florida, USA, presented at Society of Consumer Psychology Conference 2014, Miami, Florida, USA, 06 March 2014 - 08 March 2014

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