By Professor Mark Uncles

Book Chapters

Uncles MD; Singh J, 2016, 'Measuring the Market Performance of Brands: Applications in Brand Management', in Dall'Olmo Riley F; Blankson C; Singh J (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 13 - 31

Uncles MD; Moroko L, 2016, 'Strategic Employer Branding: Current Domain, Future Directions', in Dall'Olmo Riley F; Singh J; Blankson C (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 309 - 323

Uncles MD, 2011, 'Employer Brands', in Perspectives on Brand Management, Palgrave Macmillan & TUP Australia

Uncles MD; Moroko L, 2011, 'Employer Brands', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahran, Victoria, Australia, pp. 147 - 166

Uncles MD, 2011, 'Perspectives and Paradigms in Brand Management', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahran, Victoria, Australia, pp. 3 - 22

Uncles MD, 2011, 'Understanding Brand Performance Measures', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahran, Victoria, Australia, pp. 75 - 99

Uncles MD; Zhao L; Gregory G, 2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, Chapman and Hall/CRC Press, USA, pp. 35 - 56

Uncles MD, 2006, 'Understanding Retail Customers', in Krafft M; Mantrala MK (ed.), Retailing in the 21st Century: Current and Future Trends, Springer-Verlag, Heidelberg, pp. 159 - 173

Uncles MD, 2001, 'Case Study 7.1 Aroma Australia Pty Limited Goes to Japan', in Consumer Behaviour (2nd), Pearson Education, Sydney, Australia, pp. 206 - 210

Manaresi A; Uncles MD, 1995, 'Retail Franchising in Britain and Italy', in McGoldrick P; Davies G (ed.), International Retailing: Trends and Strategies, Pitman, London, pp. 151 - 167

Uncles MD; Ellis K, 1989, 'Own Labels: Beliefs and Reality', in Pellegrini L; Srinivas K (ed.), Retail & Marketing Channels, Routledge, London & New York, pp. 274 - 286

Uncles MD, 1989, 'Using Consumer Panels to Model Travel Choices', in Hauer J; Timmermans H; Wrigley N (ed.), Urban Dynamics and Spatial Choice Behaviour, Kluwer Academic Publishers, Dordrecht, pp. 43 - 57

Uncles MD; Ehrenberg ASC, 1988, 'Patterns of Store Choice: New Evidence from the USA', in Wrigley N (ed.), Store Choice, Store Location and Market Analysis, Routledge, London & New York, pp. 272 - 299

Reader S; Uncles MD, 1988, 'The Collection and Analysis of Consumer Data', in Uncles MD (ed.), Longitudinal Data Analysis: Methods & Applications, Pion, London & Elmont, New York, pp. 45 - 57

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