By Professor Mark Uncles

Journal articles

Roberts JH; Uncles M; van Heerde HJ; Melnyk V; Dong MC, 2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10, http://dx.doi.org/10.1007/s40547-023-00139-6

Chan K; Uncles M, 2022, 'Digital media consumption: Using metrics, patterns and dashboards to enhance data-driven decision-making', Journal of Consumer Behaviour, 21, pp. 80 - 91, http://dx.doi.org/10.1002/cb.1994

Uncles MD, 2018, 'Directions in higher education: A marketing perspective', Australasian Marketing Journal, 26, pp. 187 - 193, http://dx.doi.org/10.1016/j.ausmj.2018.05.009

Scott RO; Uncles MD, 2018, 'Bringing sensory anthropology to consumer research', European Journal of Marketing, 52, pp. 302 - 327, http://dx.doi.org/10.1108/EJM-05-2016-0274

uncles M; Ngo LV, 2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6

East R; Uncles M; Romaniuk J; Lomax W, 2017, 'Social amplification: A mechanism in the spread of brand usage', Australasian Marketing Journal (AMJ), 25, pp. 20 - 25, http://dx.doi.org/10.1016/j.ausmj.2016.12.002

East R; Romaniuk J; Chawdhary R; Uncles M, 2017, 'The impact of word of mouth on intention to purchase currently used and other brands', International Journal of Market Research, 59, pp. 321 - 334, http://dx.doi.org/10.2501/IJMR-2017-026

East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Improving agent-based models of diffusion', European Journal of Marketing, 50, pp. 639 - 646, http://dx.doi.org/10.1108/EJM-02-2015-0120

East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Validation and sufficiency', European Journal of Marketing, 50, pp. 661 - 666, http://dx.doi.org/10.1108/EJM-02-2016-0113

East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Measuring the impact of positive and negative word of mouth: A reappraisal', Australasian Marketing Journal, 24, pp. 54 - 58, http://dx.doi.org/10.1016/j.ausmj.2015.12.003

East R; Uncles MD; Romaniuk J; Dall'Olmo Riley F, 2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036.

Uncles MD; Figueiredo B, 2015, 'Moving Across Time and Space: Temporal Management and Structuration of Consumption in Conditions of Global Mobility.', Consumption Markets and Culture, 18, pp. 39 - 54, http://dx.doi.org/10.1080/10253866.2014.899215

East R; Uncles M; Romaniuk J; Dall'Olmo Riley F, 2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036

East R; Uncles MD; Romaniuk J; Hand C, 2014, 'The decay of positive and negative word of mouth after product experience', Australasian Marketing Journal, 22, pp. 350 - 355, http://dx.doi.org/10.1016/j.ausmj.2014.10.001

East R; Uncles MD; Lomax W, 2014, 'Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers', Journal of Marketing Management, 30, pp. 786 - 801, http://dx.doi.org/10.1080/0267257X.2013.841275

Page KL; Uncles MD, 2014, 'The complexity of surveying web participation', Journal of Business Research, 67, pp. 2356 - 2367, http://dx.doi.org/10.1016/j.jbusres.2014.02.001

Rungie C; Uncles M; Laurent G, 2013, 'Integrating Consumer Characteristics into the Stochastic Modelling of Purchase Loyalty', European Journal of Marketing, 47, pp. 1667 - 1690, http://dx.doi.org/10.1108/EJM-12-2010-0656

Romaniuk J; Beal V; Uncles M, 2013, 'Achieving Reach in a Multi-Media Environment How a Marketer's First Step Provides the Direction for the Second', JOURNAL OF ADVERTISING RESEARCH, 53, pp. 221 - 230, http://dx.doi.org/10.2501/JAR-53-2-221-230

East R; Uncles MD; Romaniuk J; Hand C, 2013, 'Distortion in retrospective measures of word of mouth', International Journal of Market Research, 55, pp. 477 - 486, http://dx.doi.org/10.2501/IJMR-2013-014

Romaniuk J; Beal V; Uncles MD, 2013, 'Achieving Reach in a Multi-Media Environment. How a Marketer's First Step Provides the Direction for the Second', Journal of Advertising Research, 53, pp. 60 - 69, http://dx.doi.org/10.2501/JAR-53-2-000-000

Uncles MD; Kwok S, 2013, 'Designing research with in-built differentiated replication', Journal of Business Research, 66, pp. 1398 - 1405, http://dx.doi.org/10.1016/j.jbusres.2012.05.005

East R; Uncles M; Romaniuk J; Hand C, 2013, 'Distortion in Retrospective Measures of Word of Mouth', International Journal of Market Research, 55, pp. 447 - 486, https://www.mrs.org.uk/ijmr_article/article/98733

Uncles MD; East R; Lomax W, 2013, 'Good Customers: The Value of Customers by Mode of Acquisition.', Australasian Marketing Journal, 21, pp. 119 - 125, http://dx.doi.org/10.1016/j.ausmj.2013.02.003

Uncles MD; Kwok S, 2013, 'Reply to commentary on designing research with in-built differentiated replication', Journal of Business Research, 66, pp. 1409 - 1410, http://dx.doi.org/10.1016/j.jbusres.2012.05.007

Uncles MD; Kennedy R; Nenycz-thiel M; Singh J; Kwok S, 2012, 'In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ. Affirming Andrew Ehrenberg's Principles.', Journal of Advertising Research, 52, pp. 252 - 261, http://dx.doi.org/10.2501/JAR-52-2-252-261

Page K; Robson M; Uncles MD, 2012, 'Perceptions of web knowledge and usability: When sex and experience matter', International Journal of Human - Computer Studies, 70, pp. 907 - 919, http://dx.doi.org/10.1016/j.ijhcs.2012.07.006

Fortin D; Uncles MD, 2012, 'The First Decade: Emerging Issues of the 21st Century in Consumer Marketing', Journal of Consumer Marketing, 28, pp. 472 - 475, http://dx.doi.org/10.1108/07363761111194767

Uncles M, 2011, 'Publishing replications in marketing', International Journal of Market Research, 53, http://dx.doi.org/10.2501/IJMR-53-5-579-582

Uncles MD, 2011, 'Researching Market Orientation and Business Performance', Australasian Marketing Journal, 19, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2011.04.006

Uncles MD, 2011, 'Viewpoint: Publishing Replications in Marketing', International Journal of Market Research, 53, pp. 1 - 4, https://www.mrs.org.uk/ijmr_article/article/95193

Uncles MD, 2010, 'Market trends: Understanding retail customers', , pp. 205 - 219, http://dx.doi.org/10.1007/978-3-540-72003-4_13

Uncles MD; Wang C; Kwok S, 2010, 'A Temporal Analysis of Behavioural Brand Loyalty among Urban Chinese Consumers', Journal of Marketing Management, 26, pp. 921 - 942, http://dx.doi.org/10.1080/02672570903441454

Uncles MD, 2010, 'Broadening the scope of brand management', Journal of Brand Management, 17, pp. 395 - 398, http://dx.doi.org/10.1057/bm.2010.9

Patterson PG; Scott JM; Uncles MD, 2010, 'How the local competition defeated a global brand: The case of Starbucks', Australasian Marketing Journal, 18, pp. 41 - 47

Uncles MD, 2010, 'Is marketing academia losing its way? It depends where you look.', Australasian Marketing Journal, 18, pp. 165 - 167

Uncles MD; East R; Lomax W, 2010, 'Market share is correlated with word-of-mouth volume', Australasian Marketing Journal, 18, pp. 145 - 150

Uncles MD, 2010, 'Retail Change in China: Retrospect and Prospect', International Review of Retail Distribution and Consumer Research, 20, pp. 69 - 84

Moroko L; Uncles MD, 2009, 'Employer Branding', , Wall Street Journal, pp. R7 - R8

Uncles MD; Moroko L, 2009, 'Employer Branding and Market Segmentation', Journal of Brand Management, 17, pp. 181 - 196, http://dx.doi.org/10.1057/bm.2009.10

Uncles MD; Kwok S, 2009, 'Patterns of Store Patronage in Urban China', Journal of Business Research, 62, pp. 68 - 81

Moroko L; Uncles MD, 2008, 'Characteristics of Successful Employer Brands', Journal of Brand Management, 16, pp. 160 - 175, http://dx.doi.org/10.1057/bm.2008.4

Uncles MD, 2008, 'Comment: Omission and redundancy in the use of citations', Interfaces, 38, pp. 134 - 136

Uncles MD; Kwok S, 2008, 'Generalising patterns of store-type patronage: An analysis across major Chinese cities.', International Review of Retail Distribution and Consumer Research, 18, pp. 473 - 493, http://dx.doi.org/10.1080/09593960802573351

East R; Uncles MD, 2008, 'In Praise of Retrospective Surveys', Journal of Marketing Management, 24, pp. 929 - 944

Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, 15, pp. 227 - 231, http://dx.doi.org/10.1057/palgrave.bm.2550141

Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, 15, pp. 227 - 231

Macdonald E; Uncles M, 2007, 'Consumer savvy: conceptualisation and measurement', JOURNAL OF MARKETING MANAGEMENT, 23, pp. 497 - 517, http://dx.doi.org/10.1362/026725707X212793

Alpert F; Brookes R; Oliver MB; Buttle F; Burton S; Conroy D; Costley C; Corkindale D; Lees MC; Danaher P; Farrelly F; Ghose K; Glynn M; Gray B; Gountas J; Hoek J; Jevons C; Johnson L; Jones S; Koslow S; Lawson R; Marshall R; Merrilees B; Miller K; Oppewal H; Pappu R; Ritson M; Rosenbaum M; Neale L; Romaniuk J; Soutar G; Uncles M; Webster C, 2007, 'Editorial', AUSTRALASIAN MARKETING JOURNAL, 15, pp. 5 - 7, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000215496600001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Macdonald EK; Uncles MD, 2007, 'Consumer Savvy: Conceptualisation and Management', Journal of Marketing Management, 23, pp. 497 - 517

Harris JA; Uncles MD, 2007, 'Modeling the Repatronage Behavior of Business Airline Travelers', Journal of Service Research, 9, pp. 297 - 311

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