By Professor Mark Uncles

Conference Papers

Jiang V; Yu H; Uncles M, 2022, 'Examination of Social Presence and Co-Creation in Learning Services: The Moderating Roles of Stage of Learning and Power Distance Belief', in ANZMAC 2022 Conference Proceedings, Perth, Australia, pp. 536 - 540, presented at Australian and New Zealand Marketing Academy Conference 2022, Perth, Australia, 05 December 2022 - 07 December 2022, http://dx.doi.org/10.26190/unsworks/28463

Jiang V; Uncles M; Yu H, 2021, 'Co-creation in Learning: Scale Development and Application', in ANZMAC 2021 Conference Proceedings, Melbourne, Australia, pp. 496 - 499, presented at Australian and New Zealand Marketing Academy Conference 2021, Melbourne, Australia, 29 November 2021 - 01 December 2021, https://minerva-access.unimelb.edu.au/items/122d418f-3a2c-5864-99ab-c0979c2302c4

Mathies C; Lee JJ; Uncles M, 2019, 'Student satisfaction data – Improving higher education?', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019

Uncles MD, 2012, 'Experiences in collecting panel data in China', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'The mechanics of innovation diffusion', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'Error in retrospective word-of-mouth measurement', in Proceedings of EMAC 2012, Lisbon, Portugal, presented at European Marketing Academy Conference 2012, Lisbon, Portugal

East R; Uncles MD; Lomax W; Robinson H, 2011, 'Explaining the Behavior of the Older Consumer', in EMAC 40th Conference Proceedings, EMAC, Slovenia, pp. 1 - 9, presented at EMAC 40th Conference, Ljubliana, Slovenia, 24 May 2011 - 27 May 2011

Han XH; Uncles MD, 2011, 'An Examination of the Validity of Cohort Segmentaiton in China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Han,%20Xiao%20Paper%20589.pdf

Han XH; Uncles MD, 2011, 'Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Uncles,%20Mark%20Paper%20607.pdf

Teo T; Uncles MD; Burford MR, 2010, 'Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010

De leon T; Uncles MD, 2010, 'Implementing Market Orientation in Large Multi-Divisional Organisations', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010

East R; Lomas W; Uncles MD, 2009, 'Does Mode of Customer Acquisition Relate to Reported Recommendation, Retention and Spending?', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Macdonald EK; Uncles MD, 2009, 'Interaction Value: An Investigation of Consumer Perceptions of the Consumer-Firm Interaction', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Moroko L, 2009, 'Mechanisms that Shape and Perpetuate the Employer Branding Process', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Han XH, 2009, 'The Buyer Behaviour of Chinese Consumers of Different Ages: An Investigation using the Juster Scale and Dirichlet Model.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Teo T, 2009, 'Understanding Social Networks in Consumer Brand Relationship Theory: Evidence from China', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Macdonald EK, 2009, 'Do Savvy Consumers Desire Co-Creation?', Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009

Uncles MD; East R; Lomax W, 2009, 'Market Share and the Volume of Word of Mouth.', in Academy of Marketing Conference, Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009

Tan T; Uncles MD, 2008, 'Corporate Social Responsibility as an Advertising Appeal', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Lu H; Uncles MD; Gregory G; Zhao L, 2008, 'Modelling Area Market Demand: A Case Study using Multiple Regressions and Multivariate Adaptive Regression Splines', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Macdonald EK; Uncles MD, 2008, 'Consumer SAVVY: Generational Divide', in Academy of Marketing Conference: Reflective Marketing in a Material World, Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008

Moroko L; Uncles MD, 2008, 'What do Employer Brand Segments Look Like?', in Academy of Marketing Conference: Reflective Marketing in a Material World, Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008

Moroko L; Uncles MD, 2007, 'Characteristics of Successful Employer Brands', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Macdonald EK; Uncles MD, 2007, 'Is Savvy a Gender Issue? An Empirical Study', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Macdonald EK; Uncles MD, 2007, 'A Conceptualisation and Analysis of the Savvy Consumer', in Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007

Uncles MD; Wang C, 2007, 'Behavioural Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study', in Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007

Uncles MD; Kwok S, 2007, 'Differentiated Replication in Marketing: An Example', in Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007

Uncles MD; Page K; Robson M, 2007, 'Men and Machines! Testing the moderating effects of usage context and gender on the relationship between web knowledge and web usability.', in 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007

Uncles MD; Macdonald EK, 2007, 'A Conceptualization and Analysis of the Savvy Consumer', presented at Academy of Marketing Conference 2007

Uncles MD, 2007, 'Behavioral Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study,¿', presented at Academy of Marketing Conference 2007

Uncles MD; Kwok S, 2007, 'Differentiated Replications in Marketing: An Example', presented at Academy of Marketing Conference 2007

Uncles MD; He T, 2006, 'A Window on Consumer Behaviour Research in China.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Lu H; Uncles MD; Gregory G; Zhao L, 2006, 'Modelling Medo-Level Marketing Phenomena Using Geographically Weighted Regression.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Kwok S; Uncles MD; Huang YS, 2006, 'The Impact of Covariates on Brand Performance Measures: A Chine Case Study.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Macdonald EK; Uncles MD, 2005, 'A preliminary investigation of savvy new consumers in Australia.', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Kwok S; Uncles MD; Huang YS, 2005, 'Country-of-Origin Effects in China: An Investigation of Urban Chinese Consumers', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Moroko L; Uncles MD, 2005, 'Employer Branding: The Case for a Multidisciplinary Process-Related Empitical Investigation', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Lu H; Zhao L; Uncles MD; Gregory G, 2005, 'Forecasting Area Market Demand: The Case for Meso-Level Forecasting with Marketing and Urganisation Variables', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Lu H; Uncles MD; Gregory G; Zhao L, 2005, 'Applying Decision-tree-based Data Selection Techniques for Area Market Demand Prediction', in INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Gregory G; Mann A; Uncles MD, 2005, 'Using GIS as a Decision Support Tool: The Case of Automobile Network Planning', in INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Uncles MD; Gregory G; Lu H, 2005, 'GIS and Spatial Information in Business Decision Support: The Case of Automobile Service Network Planning', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005

Uncles MD; Kwok S; Huang YS, 2005, 'Modeling Retail Performance Using Consumer Panel Data: A Shanghai Case Study', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005

Lu H; Zhao L; Gregory G; Uncles MD, 2005, 'Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction', presented at Australia New Zealand Marketing Educators Conference.

Uncles MD; Lee DJ, 2004, 'Brand Purchasing - the Impact of Age', in Academy of Marketing Conference, Cheltenham, presented at Academy of Marketing Conference 2004, Cheltenham, 06 July 2004 - 09 July 2004

Uncles MD; Woodside AG, 2003, 'Brand imprinting and marketing influences on long-term brand choice.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Uncles MD; Kwok S, 2003, 'Toothpaste purchasing in China: Patterns of buyer behaviour', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Uncles MD; Kwok S, 2003, 'The impact of culture on sales promotion effectiveness.', in EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003

Uncles MD; Harris JA, 2002, 'Modelling Repurchase Behaviour: Incorporating State Dependence and Preference Heterogeneity', in ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002

Uncles MD; Drinkwater PA, 2002, 'How Programmes Impact on Consumer Evaluations of Television and Radio Brands: An Experimental Study', in 31 EMAC Conference, Braga, Portugal, presented at 31st EMAC Conference, Braga, Portugal, 28 May 2002 - 31 May 2002

Uncles MD; Goh K, 2001, 'Alliances in the skies: Business traveller perceptions of airline global alliances and the consequences for flier loyalty', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001

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