Select Publications
Books
2011, Perspectives on Brand Management, Palgrave Macmillan & TUP Australia
,2011, Perspectives on Brand Management, Uncles MD, (ed.), Tilde University Press, Prahran, Victoria, Australia
2002, The New Penguin Dictionary of Business, 1, Penguin Books, London
,2000, Working Paper 00/2: Cluster replicability and the existance of latent populations of consumers, Original, School of Marketing, UNSW, Sydney, New South Wales
,1999, Marketing in the Third Millennium: Proceedings of ANZMAC 1999, Cadeaux J; Uncles MD, (ed.), UNSW, Sydney
,1995, Marking Marketing Work: Proceedings of the 1995 MEG Conference, Jobber D; Uncles MD, (ed.), University of Bradford, Bradford
,1991, Communicating With Your Customers, Bell J; Uncles MD, (ed.), Milton Keys
,1988, Longitudinal Data Analysis: Methods & Applications, Pion, London and Elmont, NY
,Book Chapters
2016, 'Measuring the Market Performance of Brands: Applications in Brand Management', in Dall'Olmo Riley F; Blankson C; Singh J (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 13 - 31
,2016, 'Strategic Employer Branding: Current Domain, Future Directions', in Dall'Olmo Riley F; Singh J; Blankson C (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 309 - 323
,2011, 'Employer Brands', in Perspectives on Brand Management, Palgrave Macmillan & TUP Australia
,2011, 'Employer Brands', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 147 - 166
,2011, 'Perspectives and Paradigms in Brand Management', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 3 - 22
,2011, 'Understanding Brand Performance Measures', in Uncles MD (ed.), Perspectives on Brand Management, edn. 1, Tilde University Press, Prahran, Victoria, Australia, pp. 75 - 99
,2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, edn. Chapman & Hall-CRC Data Mining and Knowledge Discovery Serie, Chapman and Hall/CRC Press, USA, pp. 35 - 56, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000267019100003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
,2006, 'Understanding Retail Customers', in Krafft M; Mantrala MK (ed.), Retailing in the 21st Century: Current and Future Trends, Springer-Verlag, Heidelberg, pp. 159 - 173
,2001, 'Case Study 7.1 Aroma Australia Pty Limited Goes to Japan', in Consumer Behaviour (2nd), edn. Original, Pearson Education, Sydney, Australia, pp. 206 - 210
,1995, 'Retail Franchising in Britain and Italy', in McGoldrick P; Davies G (ed.), International Retailing: Trends and Strategies, Pitman, London, pp. 151 - 167
,1989, 'Own Labels: Beliefs and Reality', in Pellegrini L; Srinivas K (ed.), Retail & Marketing Channels, Routledge, London & New York, pp. 274 - 286
,1989, 'Using Consumer Panels to Model Travel Choices', in Hauer J; Timmermans H; Wrigley N (ed.), Urban Dynamics and Spatial Choice Behaviour, Kluwer Academic Publishers, Dordrecht, pp. 43 - 57
,1988, 'Patterns of Store Choice: New Evidence from the USA', in Wrigley N (ed.), Store Choice, Store Location and Market Analysis, Routledge, London & New York, pp. 272 - 299
,1988, 'The Collection and Analysis of Consumer Data', in Uncles MD (ed.), Longitudinal Data Analysis: Methods & Applications, Pion, London & Elmont, New York, pp. 45 - 57
,Journal articles
2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10, http://dx.doi.org/10.1007/s40547-023-00139-6
,2022, 'Digital media consumption: Using metrics, patterns and dashboards to enhance data-driven decision-making', Journal of Consumer Behaviour, 21, pp. 80 - 91, http://dx.doi.org/10.1002/cb.1994
,2018, 'Directions in higher education: A marketing perspective', Australasian Marketing Journal, 26, pp. 187 - 193, http://dx.doi.org/10.1016/j.ausmj.2018.05.009
,2018, 'Bringing sensory anthropology to consumer research', European Journal of Marketing, 52, pp. 302 - 327, http://dx.doi.org/10.1108/EJM-05-2016-0274
,2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6
,2017, 'Social amplification: A mechanism in the spread of brand usage', Australasian Marketing Journal (AMJ), 25, pp. 20 - 25, http://dx.doi.org/10.1016/j.ausmj.2016.12.002
,2017, 'The impact of word of mouth on intention to purchase currently used and other brands', International Journal of Market Research, 59, pp. 321 - 334, http://dx.doi.org/10.2501/IJMR-2017-026
,2016, 'Improving agent-based models of diffusion', European Journal of Marketing, 50, pp. 639 - 646, http://dx.doi.org/10.1108/EJM-02-2015-0120
,2016, 'Validation and sufficiency', European Journal of Marketing, 50, pp. 661 - 666, http://dx.doi.org/10.1108/EJM-02-2016-0113
,2016, 'Measuring the impact of positive and negative word of mouth: A reappraisal', Australasian Marketing Journal, 24, pp. 54 - 58, http://dx.doi.org/10.1016/j.ausmj.2015.12.003
,2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036.
,2015, 'Moving Across Time and Space: Temporal Management and Structuration of Consumption in Conditions of Global Mobility.', Consumption Markets and Culture, 18, pp. 39 - 54, http://dx.doi.org/10.1080/10253866.2014.899215
,2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036
,2014, 'The decay of positive and negative word of mouth after product experience', Australasian Marketing Journal, 22, pp. 350 - 355, http://dx.doi.org/10.1016/j.ausmj.2014.10.001
,2014, 'Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers', Journal of Marketing Management, 30, pp. 786 - 801, http://dx.doi.org/10.1080/0267257X.2013.841275
,2014, 'The complexity of surveying web participation', Journal of Business Research, 67, pp. 2356 - 2367, http://dx.doi.org/10.1016/j.jbusres.2014.02.001
,2013, 'Integrating Consumer Characteristics into the Stochastic Modelling of Purchase Loyalty', European Journal of Marketing, 47, pp. 1667 - 1690, http://dx.doi.org/10.1108/EJM-12-2010-0656
,2013, 'Achieving Reach in a Multi-Media Environment How a Marketer's First Step Provides the Direction for the Second', JOURNAL OF ADVERTISING RESEARCH, 53, pp. 221 - 230, http://dx.doi.org/10.2501/JAR-53-2-221-230
,2013, 'Distortion in retrospective measures of word of mouth', International Journal of Market Research, 55, pp. 477 - 486, http://dx.doi.org/10.2501/IJMR-2013-014
,2013, 'Achieving Reach in a Multi-Media Environment. How a Marketer's First Step Provides the Direction for the Second', Journal of Advertising Research, 53, pp. 60 - 69, http://dx.doi.org/10.2501/JAR-53-2-000-000
,2013, 'Designing research with in-built differentiated replication', Journal of Business Research, 66, pp. 1398 - 1405, http://dx.doi.org/10.1016/j.jbusres.2012.05.005
,2013, 'Distortion in Retrospective Measures of Word of Mouth', International Journal of Market Research, 55, pp. 447 - 486, https://www.mrs.org.uk/ijmr_article/article/98733
,2013, 'Good Customers: The Value of Customers by Mode of Acquisition.', Australasian Marketing Journal, 21, pp. 119 - 125, http://dx.doi.org/10.1016/j.ausmj.2013.02.003
,2013, 'Reply to commentary on designing research with in-built differentiated replication', Journal of Business Research, 66, pp. 1409 - 1410, http://dx.doi.org/10.1016/j.jbusres.2012.05.007
,2012, 'In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ. Affirming Andrew Ehrenberg's Principles.', Journal of Advertising Research, 52, pp. 252 - 261, http://dx.doi.org/10.2501/JAR-52-2-252-261
,2012, 'Perceptions of web knowledge and usability: When sex and experience matter', International Journal of Human - Computer Studies, 70, pp. 907 - 919, http://dx.doi.org/10.1016/j.ijhcs.2012.07.006
,2012, 'The First Decade: Emerging Issues of the 21st Century in Consumer Marketing', Journal of Consumer Marketing, 28, pp. 472 - 475, http://dx.doi.org/10.1108/07363761111194767
,2011, 'Publishing replications in marketing', International Journal of Market Research, 53, http://dx.doi.org/10.2501/IJMR-53-5-579-582
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