By Professor Mark Uncles

Books

Uncles MD; Bannock G; Davis E; Trott P, 2002, The New Penguin Dictionary of Business, Penguin Books, London

Uncles MD; Bell J, 1991, Communicating With Your Customers, Bell J; Uncles MD, (ed.), Milton Keys

Book Chapters

Uncles MD; Singh J, 2016, 'Measuring the Market Performance of Brands: Applications in Brand Management', in Dall'Olmo Riley F; Blankson C; Singh J (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 13 - 31

Uncles MD; Moroko L, 2016, 'Strategic Employer Branding: Current Domain, Future Directions', in Dall'Olmo Riley F; Singh J; Blankson C (ed.), The Routledge Companion to Contemporary Brand Management, Routledge, pp. 309 - 323

Uncles MD, 2011, 'Employer Brands', in Perspectives on Brand Management, Palgrave Macmillan & TUP Australia

Uncles MD; Moroko L, 2011, 'Employer Brands', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahran, Victoria, Australia, pp. 147 - 166

Uncles MD, 2011, 'Perspectives and Paradigms in Brand Management', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahran, Victoria, Australia, pp. 3 - 22

Uncles MD, 2011, 'Understanding Brand Performance Measures', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahran, Victoria, Australia, pp. 75 - 99

Uncles MD; Zhao L; Gregory G, 2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, Chapman and Hall/CRC Press, USA, pp. 35 - 56

Uncles MD, 2006, 'Understanding Retail Customers', in Krafft M; Mantrala MK (ed.), Retailing in the 21st Century: Current and Future Trends, Springer-Verlag, Heidelberg, pp. 159 - 173

Uncles MD, 2001, 'Case Study 7.1 Aroma Australia Pty Limited Goes to Japan', in Consumer Behaviour (2nd), Pearson Education, Sydney, Australia, pp. 206 - 210

Manaresi A; Uncles MD, 1995, 'Retail Franchising in Britain and Italy', in McGoldrick P; Davies G (ed.), International Retailing: Trends and Strategies, Pitman, London, pp. 151 - 167

Uncles MD; Ellis K, 1989, 'Own Labels: Beliefs and Reality', in Pellegrini L; Srinivas K (ed.), Retail & Marketing Channels, Routledge, London & New York, pp. 274 - 286

Uncles MD, 1989, 'Using Consumer Panels to Model Travel Choices', in Hauer J; Timmermans H; Wrigley N (ed.), Urban Dynamics and Spatial Choice Behaviour, Kluwer Academic Publishers, Dordrecht, pp. 43 - 57

Uncles MD; Ehrenberg ASC, 1988, 'Patterns of Store Choice: New Evidence from the USA', in Wrigley N (ed.), Store Choice, Store Location and Market Analysis, Routledge, London & New York, pp. 272 - 299

Reader S; Uncles MD, 1988, 'The Collection and Analysis of Consumer Data', in Uncles MD (ed.), Longitudinal Data Analysis: Methods & Applications, Pion, London & Elmont, New York, pp. 45 - 57

Edited Books

Uncles MD, 2011, Perspectives on Brand Management, Palgrave Macmillan & TUP Australia

Uncles MD, (ed.), 2011, Perspectives on Brand Management, Tilde University Press, Prahran, Victoria, Australia

Uncles MD, 1988, Longitudinal Data Analysis: Methods & Applications, Pion, London and Elmont, NY

Journal articles

Roberts JH; Uncles M; van Heerde HJ; Melnyk V; Dong MC, 2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10, http://dx.doi.org/10.1007/s40547-023-00139-6

Chan K; Uncles M, 2022, 'Digital media consumption: Using metrics, patterns and dashboards to enhance data-driven decision-making', Journal of Consumer Behaviour, 21, pp. 80 - 91, http://dx.doi.org/10.1002/cb.1994

Uncles MD, 2018, 'Directions in higher education: A marketing perspective', Australasian Marketing Journal, 26, pp. 187 - 193, http://dx.doi.org/10.1016/j.ausmj.2018.05.009

Scott RO; Uncles MD, 2018, 'Bringing sensory anthropology to consumer research', European Journal of Marketing, 52, pp. 302 - 327, http://dx.doi.org/10.1108/EJM-05-2016-0274

uncles M; Ngo LV, 2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6

East R; Uncles M; Romaniuk J; Lomax W, 2017, 'Social amplification: A mechanism in the spread of brand usage', Australasian Marketing Journal (AMJ), 25, pp. 20 - 25, http://dx.doi.org/10.1016/j.ausmj.2016.12.002

East R; Romaniuk J; Chawdhary R; Uncles M, 2017, 'The impact of word of mouth on intention to purchase currently used and other brands', International Journal of Market Research, 59, pp. 321 - 334, http://dx.doi.org/10.2501/IJMR-2017-026

East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Improving agent-based models of diffusion', European Journal of Marketing, 50, pp. 639 - 646, http://dx.doi.org/10.1108/EJM-02-2015-0120

East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Validation and sufficiency', European Journal of Marketing, 50, pp. 661 - 666, http://dx.doi.org/10.1108/EJM-02-2016-0113

East R; Uncles MD; Romaniuk J; Lomax W, 2016, 'Measuring the impact of positive and negative word of mouth: A reappraisal', Australasian Marketing Journal, 24, pp. 54 - 58, http://dx.doi.org/10.1016/j.ausmj.2015.12.003

East R; Uncles MD; Romaniuk J; Dall'Olmo Riley F, 2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036.

Uncles MD; Figueiredo B, 2015, 'Moving Across Time and Space: Temporal Management and Structuration of Consumption in Conditions of Global Mobility.', Consumption Markets and Culture, 18, pp. 39 - 54, http://dx.doi.org/10.1080/10253866.2014.899215

East R; Uncles M; Romaniuk J; Dall'Olmo Riley F, 2015, 'Factors associated with the production of word of mouth', International Journal of Market Research, 57, pp. 439 - 458, http://dx.doi.org/10.2501/IJMR-2015-036

East R; Uncles MD; Romaniuk J; Hand C, 2014, 'The decay of positive and negative word of mouth after product experience', Australasian Marketing Journal, 22, pp. 350 - 355, http://dx.doi.org/10.1016/j.ausmj.2014.10.001

East R; Uncles MD; Lomax W, 2014, 'Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers', Journal of Marketing Management, 30, pp. 786 - 801, http://dx.doi.org/10.1080/0267257X.2013.841275

Page KL; Uncles MD, 2014, 'The complexity of surveying web participation', Journal of Business Research, 67, pp. 2356 - 2367, http://dx.doi.org/10.1016/j.jbusres.2014.02.001

Rungie C; Uncles M; Laurent G, 2013, 'Integrating Consumer Characteristics into the Stochastic Modelling of Purchase Loyalty', European Journal of Marketing, 47, pp. 1667 - 1690, http://dx.doi.org/10.1108/EJM-12-2010-0656

Romaniuk J; Beal V; Uncles M, 2013, 'Achieving Reach in a Multi-Media Environment How a Marketer's First Step Provides the Direction for the Second', JOURNAL OF ADVERTISING RESEARCH, 53, pp. 221 - 230, http://dx.doi.org/10.2501/JAR-53-2-221-230

East R; Uncles MD; Romaniuk J; Hand C, 2013, 'Distortion in retrospective measures of word of mouth', International Journal of Market Research, 55, pp. 477 - 486, http://dx.doi.org/10.2501/IJMR-2013-014

Romaniuk J; Beal V; Uncles MD, 2013, 'Achieving Reach in a Multi-Media Environment. How a Marketer's First Step Provides the Direction for the Second', Journal of Advertising Research, 53, pp. 60 - 69, http://dx.doi.org/10.2501/JAR-53-2-000-000

Uncles MD; Kwok S, 2013, 'Designing research with in-built differentiated replication', Journal of Business Research, 66, pp. 1398 - 1405, http://dx.doi.org/10.1016/j.jbusres.2012.05.005

East R; Uncles M; Romaniuk J; Hand C, 2013, 'Distortion in Retrospective Measures of Word of Mouth', International Journal of Market Research, 55, pp. 447 - 486, https://www.mrs.org.uk/ijmr_article/article/98733

Uncles MD; East R; Lomax W, 2013, 'Good Customers: The Value of Customers by Mode of Acquisition.', Australasian Marketing Journal, 21, pp. 119 - 125, http://dx.doi.org/10.1016/j.ausmj.2013.02.003

Uncles MD; Kwok S, 2013, 'Reply to commentary on designing research with in-built differentiated replication', Journal of Business Research, 66, pp. 1409 - 1410, http://dx.doi.org/10.1016/j.jbusres.2012.05.007

Uncles MD; Kennedy R; Nenycz-thiel M; Singh J; Kwok S, 2012, 'In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ. Affirming Andrew Ehrenberg's Principles.', Journal of Advertising Research, 52, pp. 252 - 261, http://dx.doi.org/10.2501/JAR-52-2-252-261

Page K; Robson M; Uncles MD, 2012, 'Perceptions of web knowledge and usability: When sex and experience matter', International Journal of Human - Computer Studies, 70, pp. 907 - 919, http://dx.doi.org/10.1016/j.ijhcs.2012.07.006

Fortin D; Uncles MD, 2012, 'The First Decade: Emerging Issues of the 21st Century in Consumer Marketing', Journal of Consumer Marketing, 28, pp. 472 - 475, http://dx.doi.org/10.1108/07363761111194767

Uncles M, 2011, 'Publishing replications in marketing', International Journal of Market Research, 53, http://dx.doi.org/10.2501/IJMR-53-5-579-582

Uncles MD, 2011, 'Researching Market Orientation and Business Performance', Australasian Marketing Journal, 19, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2011.04.006

Uncles MD, 2011, 'Viewpoint: Publishing Replications in Marketing', International Journal of Market Research, 53, pp. 1 - 4, https://www.mrs.org.uk/ijmr_article/article/95193

Uncles MD, 2010, 'Market trends: Understanding retail customers', , pp. 205 - 219, http://dx.doi.org/10.1007/978-3-540-72003-4_13

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