Select Publications

Conference Papers

Nguyen P; Ngo L; Bucic T; Nguyen P, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, 30 November 2015 - 02 December 2015, http://www.anzmac.org/resources/view/ANZMAC-2015-Proceedings

Huynh K; Ngo LIEMVIET; Pham CH; Kim DS, 2015, 'Internal Branding and Employee Performance: A Cognitive-Effective-Behavioural Model', in Internal Branding and Employee Performance: A Cognitive-Effective-Behavioural Model, Australia and New Zealand Marketing Conference, UNSW Australia, presented at Australia and New Zealand Marketing Conference, UNSW Australia, 30 November 2015 - 02 December 2015

Ngo LV; Malik A, 2015, '., Role of power, resources and capabilities in inter- and intra-organisational relationships', in ., Role of power, resources and capabilities in inter- and intra-organisational relationships, ANZMAC 2015, Sydney, presented at ANZMAC 2015, Sydney, -

An J; Ngo LV; Chylinski M, 2015, 'Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them', in Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them, EMAC 2015, Collaboration in Research, Leuven, Belgium, presented at EMAC 2015, Collaboration in Research, Leuven, Belgium, -

Northey G; Pham HH; Pham HC; Ngo LV, 2015, 'National image and travel intention: Empirical findings from the film industry', in National image and travel intention: Empirical findings from the film industry, ANZMAC 2015, Sydney, presented at ANZMAC 2015, Sydney, -

Nguyen-Lisovich M; An J; Ngo LV, 2015, 'Personal traits of practicing entrepreneurs and aspiring future entrepreneurs in Vietnam: an empirical study', in Personal traits of practicing entrepreneurs and aspiring future entrepreneurs in Vietnam: an empirical study, ANZMAC 2015, Sydney, presented at ANZMAC 2015, Sydney, -

Luu N; Cadeaux J; Ngo LV, 2015, 'The dark side of customer participation', in The dark side of customer participation, ANZMAC 2015, Sydney, presented at ANZMAC 2015, Sydney, -

An J; Ngo LV; Chylinski M, 2015, 'The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience', in The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience, AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, presented at AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, -

Gill O; Bucic T; Ngo L, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at 2014 ANZMAC Conference: Agents of Change, Griffith Unviersity, Brisbane, Queensland, Australia, 01 December 2014 - 03 December 2014, http://www.anzmac.org/conferences/view/Agents-of-Change

Lasky ; Bucic T; Ngo , 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at Prodict Innovation Management: Product Development Management Association, Denver, Colorado, USW, 18 October 2014 - 22 October 2014

Luu N; Ngo LV; Le H; Bucic T, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', in Does relationship strength matter? empirical evidence from an emerging economy, ANZMAC 2014, Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Nguyen H; Ngo LV; Cadeaux J; Luu N, 2014, 'Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach', in Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach, ANZMAC 2014, Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Lasky N; Bucic T; Ngo LV, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', in Individual change agents, skunk works and effectuation for radical innovation, ANZMAC 2014, Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

An J; Ngo LV, 2013, 'Enhancing customers’ intrinsic and prosocial motivations in professional services context', in Enhancing customers’ intrinsic and prosocial motivations in professional services context, ANZMAC 2013, Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -

Luu N; Cadeaux J; Ngo LV, 2013, 'Key determinants of relationship value gap: a conceptual framework', in Key determinants of relationship value gap: a conceptual framework, ANZMAC 2013, Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -

Northey G; Chylinski M; Ngo LV, 2013, 'What colour do you feel? cross-modal interactions between colour and food texture', in What colour do you feel? cross-modal interactions between colour and food texture, ANZMAC 2013, Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -

Fernando V; Ngo LV, 2012, 'Enhancing customer perceived value via customer empowerment and customer brand identification', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Nguyen L; Lu VN; Hill SR; Ngo LV, 2012, 'Driving brand citizenship behaviour: the mediating role of brand knowledge', in Driving brand citizenship behaviour: the mediating role of brand knowledge, ANZMAC 2012, Adelaide, Australia, presented at ANZMAC 2012, Adelaide, Australia, -

O'Cass A; Ngo LV, 2011, 'Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service firms.', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 7, presented at ANZMAC 2011, Perth, WA, - , http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Ngo,%20Liem%20Paper%20299.pdf

Frow P; Payne A; Ngo LV, 2011, 'Diagnosing the Supplementary Services Model', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 7, presented at Marketing Field Forever, Liverpool, UK, https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_titles

Ngo LV; Bucic T, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Ngo,%20Liem%20Paper%20070.pdf

Ngo LV; Le HN; Lee J, 2010, 'Relationship marketing orientation and customer satisfaction: Evidence from Vietnam.', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, presented at 2010 Australian & New Zealand Marketing Academy, Christchurch, New Zealand, -

O'Cass A; Ngo LV, 2009, 'Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: Evidence from Australia', in Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: Evidence from Australia, ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, presented at ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, -

Ngo LV; O'Cass A, 2009, 'Exploring marketing effectiveness via market orientation, resource possession and marketing capability', in Exploring marketing effectiveness via market orientation, resource possession and marketing capability, ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, presented at ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, -

Ngo LV; O'Cass A, 2009, 'Exploring performance differentials via resource possession and firm capabilities', in Exploring performance differentials via resource possession and firm capabilities, ANZMAC 2009, Christchurch, New Zealand, presented at ANZMAC 2009, Christchurch, New Zealand, -

Ngo LV; O'Cass A, 2008, 'Explaining brand performance differentials between firms via innovation and marketing', in Explaining brand performance differentials between firms via innovation and marketing, ANZMAC 2008, Sydney, Australia, presented at ANZMAC 2008, Sydney, Australia, -

O'Cass A; Ngo LV, 2008, 'International market entry mode strategy: a region-within-country perspective', in International market entry mode strategy: a region-within-country perspective, ANZMAC 2008, Sydney, Australia, presented at ANZMAC 2008, Sydney, Australia, -

Ngo LV; O'Cass A, 2007, 'Building brand success via marketing orientation and marketing-based capability: an inside-out approach', in Building brand success via marketing orientation and marketing-based capability: an inside-out approach, ANZMAC 2007, Dunedin, New Zealand, presented at ANZMAC 2007, Dunedin, New Zealand, -

Ngo LV; O'Cass A, 2007, 'Operant resource-based capabilities as antecedents to firm performance', in Operant resource-based capabilities as antecedents to firm performance, AMS World Marketing Congress, Marketing Theory and Practice in an Inter-functional World, Verona, Italia, presented at AMS World Marketing Congress, Marketing Theory and Practice in an Inter-functional World, Verona, Italia, -

Ngo LV; O'Cass A, 2006, 'Firm capabilities and customer value creation', in Firm capabilities and customer value creation, ANZMAC 2006, Brisbane, Queensland, Australia, presented at ANZMAC 2006, Brisbane, Queensland, Australia, -

Ngo LV; O'Cass A, 2006, 'Industry forces, strategic typologies, firm characteristics and brand performance: the balance between external and internal', in Industry forces, strategic typologies, firm characteristics and brand performance: the balance between external and internal, ANZMAC 2006, Broadening the Boundaries, Perth, Australia, presented at ANZMAC 2006, Broadening the Boundaries, Perth, Australia, -

O'Cass A; Ngo LV, 2005, 'Behaviours versus culture: examining the impact of market orientation and organizational culture on brand performance', in Behaviours versus culture: examining the impact of market orientation and organizational culture on brand performance, Society for Marketing Advances - Advances in Marketing: Managerial, Pedagogical, Theoretical, San Antonio USA, presented at Society for Marketing Advances - Advances in Marketing: Managerial, Pedagogical, Theoretical, San Antonio USA, -

Ngo LV; O'Cass A; Budiman A; Brown U, 2005, 'Studying the effect of market orientation and organizational culture on a brand’s performance', in Studying the effect of market orientation and organizational culture on a brand’s performance, ANZMAC 2006, Broadening the Boundaries, Sharon Purchase, Perth, Australia, presented at ANZMAC 2006, Broadening the Boundaries, Sharon Purchase, Perth, Australia, -

O'Cass A; Ngo LV; Terwatanavong C, 2004, 'Market orientation versus organizational culture: the impact of behaviours and culture on brand performance', in Market orientation versus organizational culture: the impact of behaviours and culture on brand performance, ANZMAC, Wellington, New Zealand, presented at ANZMAC, Wellington, New Zealand, -

Conference Abstracts

Patterson P; Lee J; Ngo L; de Ruyter K, 2016, 'Achieving superior service productivity and customer satisfaction', in The 25th Frontiers in Service, Bergen, Norway, presented at The 25th Frontiers in Service, Bergen, Norway, 23 June 2016 - 26 June 2016, https://drive.google.com/drive/folders/0B2svXzEq7klfUGhXeUJWQWQwUFU

Preprints

Ngo L; Haddawy P; Helwig J, 2013, A Theoretical Framework for Context-Sensitive Temporal Probability Model Construction with Application to Plan Projection, , http://dx.doi.org/10.48550/arxiv.1302.4974

Ngo L, 2013, Probabilistic Disjunctive Logic Programming, , http://dx.doi.org/10.48550/arxiv.1302.3592


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