By Associate Professor Liem Viet Ngo

Conference Papers

Ngo LV; Nguyen PN; Doan NQ, 2016, 'Market orientation and firm performance: the mediating role of management accounting systems', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -

Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -

Northey G; Pham HC; Ngo LV; Duffy S, 2016, 'When mindfulness does matter in service brand experience', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -

Nguyen P; Ngo L; Bucic T; Nguyen P, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, 30 November 2015 - 02 December 2015, http://www.anzmac.org/resources/view/ANZMAC-2015-Proceedings

Huynh K; Ngo LIEMVIET; Pham CH; Kim DS, 2015, 'Internal Branding and Employee Performance: A Cognitive-Effective-Behavioural Model', UNSW Australia, presented at Australia and New Zealand Marketing Conference, UNSW Australia, 30 November 2015 - 02 December 2015

Ngo LV; Malik A, 2015, '., Role of power, resources and capabilities in inter- and intra-organisational relationships', Sydney, presented at ANZMAC 2015, Sydney, -

An J; Ngo LV; Chylinski M, 2015, 'Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them', Leuven, Belgium, presented at EMAC 2015, Collaboration in Research, Leuven, Belgium, -

Northey G; Pham HH; Pham HC; Ngo LV, 2015, 'National image and travel intention: Empirical findings from the film industry', Sydney, presented at ANZMAC 2015, Sydney, -

Nguyen-Lisovich M; An J; Ngo LV, 2015, 'Personal traits of practicing entrepreneurs and aspiring future entrepreneurs in Vietnam: an empirical study', Sydney, presented at ANZMAC 2015, Sydney, -

Luu N; Cadeaux J; Ngo LV, 2015, 'The dark side of customer participation', Sydney, presented at ANZMAC 2015, Sydney, -

An J; Ngo LV; Chylinski M, 2015, 'The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience', Chicago, presented at AMA 2015 Summer Marketing Educators’ Conference, Improving Business Practice Through Marketing Insight, Chicago, -

Gill O; Bucic T; Ngo L, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at 2014 ANZMAC Conference: Agents of Change, Griffith Unviersity, Brisbane, Queensland, Australia, 01 December 2014 - 03 December 2014, http://www.anzmac.org/conferences/view/Agents-of-Change

Lasky ; Bucic T; Ngo , 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at Prodict Innovation Management: Product Development Management Association, Denver, Colorado, USW, 18 October 2014 - 22 October 2014

Luu N; Ngo LV; Le H; Bucic T, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Nguyen H; Ngo LV; Cadeaux J; Luu N, 2014, 'Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach', Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Lasky N; Bucic T; Ngo LV, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

An J; Ngo LV, 2013, 'Enhancing customers’ intrinsic and prosocial motivations in professional services context', Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -

Luu N; Cadeaux J; Ngo LV, 2013, 'Key determinants of relationship value gap: a conceptual framework', Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -

Northey G; Chylinski M; Ngo LV, 2013, 'What colour do you feel? cross-modal interactions between colour and food texture', Auckland, New Zealand, presented at ANZMAC 2013, Auckland, New Zealand, -

Fernando V; Ngo LV, 2012, 'Enhancing customer perceived value via customer empowerment and customer brand identification', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Nguyen L; Lu VN; Hill SR; Ngo LV, 2012, 'Driving brand citizenship behaviour: the mediating role of brand knowledge', Adelaide, Australia, presented at ANZMAC 2012, Adelaide, Australia, -

O'Cass A; Ngo LV, 2011, 'Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service firms.', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 7, presented at ANZMAC 2011, Perth, WA, - , http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Ngo,%20Liem%20Paper%20299.pdf

Frow P; Payne A; Ngo LV, 2011, 'Diagnosing the Supplementary Services Model', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 7, presented at Marketing Field Forever, Liverpool, UK, https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_titles

Ngo LV; Bucic T, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Ngo,%20Liem%20Paper%20070.pdf

Ngo LV; Le HN; Lee J, 2010, 'Relationship marketing orientation and customer satisfaction: Evidence from Vietnam.', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, presented at 2010 Australian & New Zealand Marketing Academy, Christchurch, New Zealand, -

O'Cass A; Ngo LV, 2009, 'Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: Evidence from Australia', Melbourne, Australia, presented at ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, -

Ngo LV; O'Cass A, 2009, 'Exploring marketing effectiveness via market orientation, resource possession and marketing capability', Melbourne, Australia, presented at ANZMAC 2009, Sustainable Management and Marketing, Melbourne, Australia, -

Ngo LV; O'Cass A, 2009, 'Exploring performance differentials via resource possession and firm capabilities', Christchurch, New Zealand, presented at ANZMAC 2009, Christchurch, New Zealand, -

Ngo LV; O'Cass A, 2008, 'Explaining brand performance differentials between firms via innovation and marketing', Sydney, Australia, presented at ANZMAC 2008, Sydney, Australia, -

O'Cass A; Ngo LV, 2008, 'International market entry mode strategy: a region-within-country perspective', Sydney, Australia, presented at ANZMAC 2008, Sydney, Australia, -

Ngo LV; O'Cass A, 2007, 'Building brand success via marketing orientation and marketing-based capability: an inside-out approach', Dunedin, New Zealand, presented at ANZMAC 2007, Dunedin, New Zealand, -

Ngo LV; O'Cass A, 2007, 'Operant resource-based capabilities as antecedents to firm performance', Verona, Italia, presented at AMS World Marketing Congress, Marketing Theory and Practice in an Inter-functional World, Verona, Italia, -

Ngo LV; O'Cass A, 2006, 'Firm capabilities and customer value creation', Brisbane, Queensland, Australia, presented at ANZMAC 2006, Brisbane, Queensland, Australia, -

Ngo LV; O'Cass A, 2006, 'Industry forces, strategic typologies, firm characteristics and brand performance: the balance between external and internal', Perth, Australia, presented at ANZMAC 2006, Broadening the Boundaries, Perth, Australia, -

O'Cass A; Ngo LV, 2005, 'Behaviours versus culture: examining the impact of market orientation and organizational culture on brand performance', San Antonio USA, presented at Society for Marketing Advances - Advances in Marketing: Managerial, Pedagogical, Theoretical, San Antonio USA, -

Ngo LV; O'Cass A; Budiman A; Brown U, 2005, 'Studying the effect of market orientation and organizational culture on a brand’s performance', Perth, Australia, presented at ANZMAC 2006, Broadening the Boundaries, Sharon Purchase, Perth, Australia, -

O'Cass A; Ngo LV; Terwatanavong C, 2004, 'Market orientation versus organizational culture: the impact of behaviours and culture on brand performance', Wellington, New Zealand, presented at ANZMAC, Wellington, New Zealand, -

Conference Abstracts

Patterson P; Lee J; Ngo L; de Ruyter K, 2016, 'Achieving superior service productivity and customer satisfaction', in The 25th Frontiers in Service, Bergen, Norway, presented at The 25th Frontiers in Service, Bergen, Norway, 23 June 2016 - 26 June 2016, https://drive.google.com/drive/folders/0B2svXzEq7klfUGhXeUJWQWQwUFU

Preprints

Ngo L; Haddawy P; Helwig J, 2013, A Theoretical Framework for Context-Sensitive Temporal Probability Model Construction with Application to Plan Projection, http://dx.doi.org/10.48550/arxiv.1302.4974

Ngo L, 2013, Probabilistic Disjunctive Logic Programming, http://dx.doi.org/10.48550/arxiv.1302.3592

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