By Associate Professor Liem Viet Ngo

Journal articles

Gregory GD; Ngo LV; Karavdic M, 2019, 'Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures', Industrial Marketing Management, 78, pp. 146 - 157, http://dx.doi.org/10.1016/j.indmarman.2017.03.002

Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, 38, pp. 957 - 978, http://dx.doi.org/10.1080/02650487.2019.1590068

Nguyen QTN; Ngo LV; Northey G; Agyapong CS, 2019, 'Realizing the value of knowledge resources and capabilities: An empirical study', Journal of Knowledge Management, 23, pp. 374 - 395, http://dx.doi.org/10.1108/JKM-09-2016-0372

An J; Do DKX; Ngo LV; Quan THM, 2019, 'Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives', Journal of Brand Management, 26, pp. 157 - 175, http://dx.doi.org/10.1057/s41262-018-0118-0

Luu N; Ngo LV, 2019, 'Entrepreneurial orientation and social ties in transitional economies', Long Range Planning, 52, pp. 103 - 116, http://dx.doi.org/10.1016/j.lrp.2018.04.001

Ngo L; Bucic T; Sinha A; Lu V, 2019, 'Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation', Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2017.10.050

Malik A; Ngo LV; Kingshott RPJ, 2018, 'Power, resource dependencies and capabilities in intercultural B2B relationships', Journal of Services Marketing, 32, pp. 629 - 642, http://dx.doi.org/10.1108/JSM-01-2018-0006

Ruyter KD; Isobel Keeling D; Ngo LV, 2018, 'When nothing is what it seems: A digital marketing research agenda', Australasian Marketing Journal, 26, pp. 199 - 202, http://dx.doi.org/10.1016/j.ausmj.2018.07.003

Bucic T; Gill O; Ngo L, 2018, 'DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS', Global Fashion Management Conference, 2018, pp. 1233 - 1234, http://dx.doi.org/10.15444/gmc2018.10.04.05

Luu N; Cadeaux J; Ngo LV, 2018, 'Governance mechanisms and total relationship value: the interaction effect of information sharing', Journal of Business and Industrial Marketing

Luu N; Ngo LV; Cadeaux J, 2018, 'Value synergy and value asymmetry in relationship marketing programs', Industrial Marketing Management, 68, pp. 165 - 176, http://dx.doi.org/10.1016/j.indmarman.2017.10.011

Nguyen N; Ngo L; Bucic T; Phong N, 2017, 'Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition', Industrial Marketing Management, 71, pp. 123 - 134, http://dx.doi.org/10.1016/j.indmarman.2017.12.014

uncles M; Ngo LV, 2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6

Lee J; Patterson PG; Ngo LV, 2017, 'In pursuit of service productivity and customer satisfaction: the role of resources', European Journal of Marketing, 51, pp. 1836 - 1855, http://dx.doi.org/10.1108/EJM-07-2016-0385

Bucic T; Ngo LV; Sinha A, 2017, 'Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy', Australian Journal of Management, 42, pp. 308 - 308, http://dx.doi.org/10.1177/0312896215611189

Ngo LV; Northey G; Duffy S; Thao HTP; Tam LTH, 2016, 'Perceptions of others, mindfulness, and brand experience in retail service setting', Journal of Retailing and Consumer Services, 33, pp. 43 - 52, http://dx.doi.org/10.1016/j.jretconser.2016.07.003

Luu N; Hau LN; Ngo LV; Bucic T; Cuong PH, 2016, 'Outcome versus process value in service delivery', Journal of Services Marketing, 30, pp. 630 - 642, http://dx.doi.org/10.1108/jsm-12-2014-0410

O'Cass A; Ngo LV; Siahtiri V, 2015, 'Marketing resource-capability complementarity and firm performance in B2B firms', Journal of Business & Industrial Marketing, 30, pp. 194 - 207, http://dx.doi.org/10.1108/JBIM-05-2012-0087

Chylinski M; Northey G; Ngo LV, 2015, 'Cross‐modal Interactions between Color and Texture of Food', Psychology & Marketing, 32, pp. 950 - 966, http://dx.doi.org/10.1002/mar.20829

Siahtiri V; O’Cass A; Ngo LV, 2014, 'Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms', Journal of Strategic Marketing, 22, pp. 379 - 395, http://dx.doi.org/10.1080/0965254X.2013.876083

Frow P; Ngo LV; Payne A, 2014, 'Diagnosing the supplementary services model: Empirical validation, advancement and implementation', Journal of Marketing Management, 30, pp. 138 - 171, http://dx.doi.org/10.1080/0267257X.2013.814703

O'Cass A; Heirati N; Ngo LV, 2014, 'Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas', Industrial Marketing Management, 43, pp. 862 - 872, http://dx.doi.org/10.1016/j.indmarman.2014.04.015

Mathies C; Ngo LV, 2014, 'New insights into the climate–attitudes–outcome framework: Empirical evidence from the Australian service sector', Australian Journal of Management, 39, pp. 473 - 491, http://dx.doi.org/10.1177/0312896213495054

Bucic T; Ngo LV, 2013, 'Achieving alliance innovation via alliance learning: An empirical study', International Journal of Innovation Management, 17, pp. 1350013 - 1350013, http://dx.doi.org/10.1142/S1363919613500138

Heirati N; O'Cass A; Ngo LV, 2013, 'The contingent value of marketing and social networking capabilities in firm performance', Journal of Strategic Marketing, 21, pp. 82 - 98, http://dx.doi.org/10.1080/0965254X.2012.742130

Ngo LV; O'Cass A, 2013, 'Innovation and business success: The mediating role of customer participation', Journal of Business Research, 66, pp. 1134 - 1142, http://dx.doi.org/10.1016/j.jbusres.2012.03.009

O'Cass A; Ngo LV, 2012, 'Creating superior customer value for B2B firms through supplier firm capabilities', Industrial Marketing Management, 41, pp. 125 - 135, http://dx.doi.org/10.1016/j.indmarman.2011.11.018

O'Cass A; Ngo LV; Heirati N, 2012, 'Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context', Australasian Marketing Journal, 20, pp. 224 - 233, http://www.sciencedirect.com/science/article/pii/S1441358212000122

O'Cass A; Ngo LV; Siahtiri V, 2012, 'Examining the marketing planning-marketing capability interface and customer-centric performance in SMEs', Journal of Strategic Marketing, 20, pp. 463 - 481, http://dx.doi.org/10.1080/0965254X.2012.707675

Ngo LV; O'Cass A, 2012, 'In search of innovation and customer-related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions', Journal of Product Innovation Management, 29, pp. 861 - 877, http://dx.doi.org/10.1111/j.1540-5885.2012.00939.x

Ngo LV; O'Cass A, 2012, 'Performance implications of market orientation, marketing resources, and marketing capabilities', Journal of Marketing Management, 28, pp. 173 - 187, http://dx.doi.org/10.1080/0267257X.2011.621443

Hau LN; Ngo LV, 2012, 'Relationship marketing in Vietnam: An empirical study', Asia Pacific Journal of Marketing and Logistics, 24, pp. 222 - 235, http://dx.doi.org/10.1108/13555851211218039

O'Cass A; Ngo LV, 2011, 'Achieving customer satisfaction in services firms via branding capability and customer empowerment', Journal of Services Marketing, 25, pp. 489 - 496, http://dx.doi.org/10.1108/08876041111173615

Bucic T; Ngo LV, 2011, 'Examining drivers of collaborative inbound open innovation: empirical evidence from Australian firms', International Journal of Innovation Management, 16, pp. 1250017 - 1250017, http://dx.doi.org/10.1142/S1363919611003660

O'Cass A; Ngo LV, 2011, 'Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance', British Journal of Management, 22, pp. 646 - 671, http://dx.doi.org/10.1111/j.1467-8551.2010.00694.x

Ngo LV; O''cass A, 2011, 'The relationship between business orientations and brand performance: a cross-national perspective', Asia Pacific Journal of Marketing and Logistics, 23, pp. 684 - 713, http://dx.doi.org/10.1108/13555851111183093

O''cass A; Ngo LV, 2011, 'Winning through innovation and marketing: lessons from Australia and Vietnam', Industrial Marketing Management, 40, pp. 1319 - 1329, http://dx.doi.org/10.1016/j.indmarman.2011.10.004

Ngo LV; O''cass A, 2010, 'Value Creation Architecture and Engineering: A Business Model Encompassing the Firm-Customer Dyad', European Business Review, 22, pp. 496 - 514, http://dx.doi.org/10.1108/09555341011068912

Ngo LV; O''cass A, 2009, 'Creating Value Offerings via Operant Resource-Based Capabilities', Industrial Marketing Management, 38, pp. 45 - 49, http://dx.doi.org/10.1016/j.indmarman.2007.11.002

O''cass A; Ngo LV, 2007, 'Balancing external adaptation and internal effectiveness: Achieving better brand performance', Journal of Business Research, 60, pp. 11 - 20, http://dx.doi.org/10.1016/j.jbusres.2006.08.003

O''cass A; Ngo LV, 2007, 'Market orientation versus innovative culture: two routes to superior brand performance', European Journal of Marketing, 41, pp. 868 - 887, http://dx.doi.org/10.1108/03090560710752438

Ngo L; Haddawy P, 1997, 'Answering queries from context-sensitive probabilistic knowledge bases', Theoretical Computer Science, 171, pp. 147 - 177, http://dx.doi.org/10.1016/s0304-3975(96)00128-4

Ngo L; Haddawy P; Krieger RA; Helwig J, 1997, 'Efficient temporal probabilistic reasoning via context-sensitive model construction', Computers in Biology and Medicine, 27, pp. 453 - 476, http://dx.doi.org/10.1016/s0010-4825(97)00015-2

Ngo L; Haddawy P, 1996, 'A knowledge-based model construction approach to medical decision making.', AMIA Annual Symposium Proceedings, pp. 254 - 258

Haddawy P; Helwig JW; Ngo L; Krieger RA, 1995, 'Clinical simulation using context-sensitive temporal probability models.', AMIA Annual Symposium Proceedings, pp. 203 - 207

Conference Papers

Nguyen O; Ngo L; Tran QH; Lee JJ, 2019, 'Attribution emotions and negative word-of-mouth in a crisis', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019

Lee J; Nguyen O; Ngo L; Tran Q, 2018, 'Emotional responses to corporate crisis', Jeju, Korea, presented at The World Conference on Business and Management 2018, Jeju, Korea, 27 June 2018 - 30 June 2018

Lu L; Gregory G; Ngo LV, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at AMA Global Marketing SIG Special Conference, Greece, - , http://dx.doi.org/10.26190/unsworks/27968

Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at The International Advertising and Branding Conference, Wuxi, China, - , http://dx.doi.org/10.1080/02650487.2019.1590068

Kim D; Bucic T; Ngo LV; Sinha A, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', UCLA, Los Angeles, CA, presented at 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, -

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