By Associate Professor Liem Viet Ngo

Journal articles

Bucic T; Ngo LV; Sinha A, 2017, 'Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy', Australian Journal of Management, 42, pp. 308 - 308, http://dx.doi.org/10.1177/0312896215611189

Ngo LV; Northey G; Duffy S; Thao HTP; Tam LTH, 2016, 'Perceptions of others, mindfulness, and brand experience in retail service setting', Journal of Retailing and Consumer Services, 33, pp. 43 - 52, http://dx.doi.org/10.1016/j.jretconser.2016.07.003

Luu NT; Hau LN; Ngo LV; Bucic T; Cuong PH, 2016, 'Outcome versus Process Value in Service Delivery', Journal of Services Marketing, http://dx.doi.org/10.1108/JSM-12-2014-0410

O'Cass A; Ngo LV; Siahtiri V, 2015, 'Marketing resource-capability complementarity and firm performance in B2B firms', Journal of Business & Industrial Marketing, 30, pp. 194 - 207, http://dx.doi.org/10.1108/JBIM-05-2012-0087

Chylinski M; Northey G; Ngo LV, 2015, 'Cross-modal Interactions between Color and Texture of Food', Psychology and Marketing, 32, pp. 950 - 966, http://dx.doi.org/10.1002/mar.20829

Siahtiri V; O’Cass A; Ngo LV, 2014, 'Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms', Journal of Strategic Marketing, 22, pp. 379 - 395, http://dx.doi.org/10.1080/0965254X.2013.876083

Frow P; Ngo LV; Payne A, 2014, 'Diagnosing the supplementary services model: Empirical validation, advancement and implementation', Journal of Marketing Management, 30, pp. 138 - 171, http://dx.doi.org/10.1080/0267257X.2013.814703

Mathies C; Ngo LV, 2014, 'New insights into the climate-attitudes-outcome framework: Empirical evidence from the Australian service sector', Australian Journal of Management, 39, pp. 473 - 491, http://dx.doi.org/10.1177/0312896213495054

O'Cass A; Heirati N; Ngo LV, 2014, 'Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas', Industrial Marketing Management, 43, pp. 862 - 872, http://dx.doi.org/10.1016/j.indmarman.2014.04.015

Bucic T; Ngo LV, 2013, 'Achieving alliance innovation via alliance learning: An empirical study', International Journal of Innovation Management, 17, pp. 1350013 - 1350013, http://dx.doi.org/10.1142/S1363919613500138

Heirati N; O'Cass A; Ngo LV, 2013, 'The contingent value of marketing and social networking capabilities in firm performance', Journal of Strategic Marketing, 21, pp. 82 - 98, http://dx.doi.org/10.1080/0965254X.2012.742130

O'Cass A; Ngo LV, 2012, 'Creating superior customer value for B2B firms through supplier firm capabilities', Industrial Marketing Management, 41, pp. 125 - 135, http://dx.doi.org/10.1016/j.indmarman.2011.11.018

Thompson SM; Harris PJ, 2012, 'Editorial', New Planner, Issue no. 91, pp. 4 - 4, http://www.be.unsw.edu.au/programs/healthy-built-environments-program/new-planner

O'Cass A; Ngo LV; Heirati N, 2012, 'Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context', Australasian Marketing Journal, 20, pp. 224 - 233, http://www.sciencedirect.com/science/article/pii/S1441358212000122

O'Cass A; Ngo LV; Siahtiri V, 2012, 'Examining the marketing planning-marketing capability interface and customer-centric performance in SMEs', Journal of Strategic Marketing, 20, pp. 463 - 481, http://dx.doi.org/10.1080/0965254X.2012.707675

Ngo LV; O'Cass A, 2012, 'In search of innovation and customer-related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions', Journal of Product Innovation Management, 29, pp. 861 - 877, http://dx.doi.org/10.1111/j.1540-5885.2012.00939.x

Ngo LV; O''cass A, 2012, 'Innovation and business success: The mediating role of customer participation', Journal of Business Research, online

Ngo LV; O'Cass A, 2012, 'Performance implications of market orientation, marketing resources, and marketing capabilities', Journal of Marketing Management, 28, pp. 173 - 187, http://dx.doi.org/10.1080/0267257X.2011.621443

Hau LN; Ngo LV, 2012, 'Relationship marketing in Vietnam: An empirical study', Asia Pacific Journal of Marketing and Logistics, 24, pp. 222 - 235, http://dx.doi.org/10.1108/13555851211218039

O'Cass A; Ngo LV, 2011, 'Achieving customer satisfaction in services firms via branding capability and customer empowerment', Journal of Services Marketing, 25, pp. 489 - 496, http://dx.doi.org/10.1108/08876041111173615

Bucic T; Ngo LV, 2011, 'Examining drivers of collaborative inbound open innovation: empirical evidence from Australian firms', International Journal of Innovation Management, 16, pp. 1250017 - 1250017, http://dx.doi.org/10.1142/S1363919611003660

Ngo LV; O''cass A, 2011, 'The relationship between business orientations and brand performance: a cross-national perspective', Asia Pacific Journal of Marketing and Logistics, 23, pp. 684 - 713, http://dx.doi.org/10.1108/13555851111183093

O''cass A; Ngo LV, 2011, 'Winning through innovation and marketing: lessons from Australia and Vietnam', Industrial Marketing Management, 40, pp. 1319 - 1329, http://dx.doi.org/10.1016/j.indmarman.2011.10.004

Ngo LV; O''cass A, 2010, 'Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance', British Journal of Management, http://dx.doi.org/10.1111/j.1467-8551.2010.00694.x

Ngo LV; O''cass A, 2010, 'Value Creation Architecture and Engineering: A Business Model Encompassing the Firm-Customer Dyad', European Business Review, 22, pp. 496 - 514, http://dx.doi.org/10.1108/09555341011068912

Ngo LV; O''cass A, 2009, 'Creating Value Offerings via Operant Resource-Based Capabilities', Industrial Marketing Management, 38, pp. 45 - 49, http://dx.doi.org/10.1016/j.indmarman.2007.11.002

O''cass A; Ngo LV, 2007, 'Balancing external adaptation and internal effectiveness: Achieving better brand performance', Journal of Business Research, 60, pp. 11 - 20, http://dx.doi.org/10.1016/j.jbusres.2006.08.003

O''cass A; Ngo LV, 2007, 'Market orientation versus innovative culture: two routes to superior brand performance', European Journal of Marketing, 41, pp. 868 - 887, http://dx.doi.org/10.1108/03090560710752438

Ngo L; Haddawy P, 1997, 'Answering queries from context-sensitive probabilistic knowledge bases', Theoretical Computer Science, 171, pp. 147 - 177, http://dx.doi.org/10.1016/s0304-3975(96)00128-4

Ngo L; Haddawy P; Krieger RA; Helwig J, 1997, 'Efficient temporal probabilistic reasoning via context-sensitive model construction.', Comput Biol Med, 27, pp. 453 - 476, http://dx.doi.org/10.1016/s0010-4825(97)00015-2

Ngo L; Haddawy P, 1996, 'A knowledge-based model construction approach to medical decision making.', Proc AMIA Annu Fall Symp, pp. 254 - 258, https://www.ncbi.nlm.nih.gov/pubmed/8947667

Haddawy P; Helwig JW; Ngo L; Krieger RA, 1995, 'Clinical simulation using context-sensitive temporal probability models.', Proc Annu Symp Comput Appl Med Care, pp. 203 - 207, https://www.ncbi.nlm.nih.gov/pubmed/8563268

Conference Papers

Nguyen O; Ngo L; Tran QH; Lee JJ, 2019, 'Attribution emotions and negative word-of-mouth in a crisis', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019

Lee J; Nguyen O; Ngo L; Tran Q, 2018, 'Emotional responses to corporate crisis', Jeju, Korea, presented at The World Conference on Business and Management 2018, Jeju, Korea, 27 June 2018 - 30 June 2018

Lu L; Gregory G; Ngo LV, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at AMA Global Marketing SIG Special Conference, Greece, - , http://dx.doi.org/10.26190/unsworks/27968

Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at The International Advertising and Branding Conference, Wuxi, China, - , http://dx.doi.org/10.1080/02650487.2019.1590068

Kim D; Bucic T; Ngo LV; Sinha A, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', UCLA, Los Angeles, CA, presented at 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, -

Gill O; Bucic T; Ngo LV, 2017, 'Balancing product design innovativeness and consumer innovativeness', Melbourne, presented at ANZMAC 2017, Melbourne, -

Ngo LV; Nguyen PN, 2017, 'Being mindful for positive job performance', Melbourne, presented at ANZMAC 2017, Melbourne, -

Tran Q; Ngo LV; Nguyen TNQ; Chylinski M, 2017, 'Employee empathy and customer delight in services', Melbourne, presented at ANZMAC 2017, Melbourne, -

Le T; Ngo LV; Tran Q, 2017, 'How empathy encourages social entrepreneurship', Melbourne, presented at ANZMAC 2017, Melbourne, -

Nguyen TNQ; Northey G; Ngo LV; Siaw CA, 2017, 'Knowledge as a determinant of competitive advantage', Melbourne, presented at ANZMAC 2017, Melbourne, -

Lu L; Gregory G; Ngo LV, 2017, 'Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism', Havana, Cuba, presented at 2017 AMA Global Marketing SIG Conference, Havana, Cuba, -

Ngo LV; Do D; An K, 2017, 'Positive word‐of‐mouth: brand credibility and social identity', Melbourne, presented at ANZMAC 2017, Melbourne, -

Northey G; Chylinski M; Ngo LV, 2017, 'The cross-modal effects of colour in food advertising', California, presented at Academy of Marketing Science Annual Conference, California, -

Cadeaux J; Luu N; Ngo LV, 2017, 'The dark side of formal and informal governance', Groningen, Netherlands, presented at 2017 European Marketing Academy Conference (EMAC), Groningen, Netherlands, -

Pham HC; Ngo LV; Nguyen M; Nguyen ODY, 2017, 'Turning brand experience into positive word‐of‐mouth', Melbourne, presented at ANZMAC 2017, Melbourne, -

Roongruangsee R; Pham HC; Ngo LV, 2016, 'Boosting loyalty through customer participation in service attributes: a study in the retail banking sector', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -

Roongruangsee R; Patterson P; Ngo LV, 2016, 'Building client psychological comfort through communication style in financial advisory services', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -

Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', Shanghai, presented at 38th ISMS Marketing Science Conference, Shanghai, -

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