ORCID as entered in ROS
https://orcid.org/0000-0003-1363-6895
Select Publications
Journal articles
, 2016, 'Outcome versus Process Value in Service Delivery', Journal of Services Marketing, http://dx.doi.org/10.1108/JSM-12-2014-0410
, 2015, 'Marketing resource-capability complementarity and firm performance in B2B firms', Journal of Business & Industrial Marketing, 30, pp. 194 - 207, http://dx.doi.org/10.1108/JBIM-05-2012-0087
, 2015, 'Cross-modal Interactions between Color and Texture of Food', Psychology and Marketing, 32, pp. 950 - 966, http://dx.doi.org/10.1002/mar.20829
, 2014, 'Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms', Journal of Strategic Marketing, 22, pp. 379 - 395, http://dx.doi.org/10.1080/0965254X.2013.876083
, 2014, 'Diagnosing the supplementary services model: Empirical validation, advancement and implementation', Journal of Marketing Management, 30, pp. 138 - 171, http://dx.doi.org/10.1080/0267257X.2013.814703
, 2014, 'New insights into the climate-attitudes-outcome framework: Empirical evidence from the Australian service sector', Australian Journal of Management, 39, pp. 473 - 491, http://dx.doi.org/10.1177/0312896213495054
, 2014, 'Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas', Industrial Marketing Management, 43, pp. 862 - 872, http://dx.doi.org/10.1016/j.indmarman.2014.04.015
, 2013, 'Achieving alliance innovation via alliance learning: An empirical study', International Journal of Innovation Management, 17, pp. 1350013 - 1350013, http://dx.doi.org/10.1142/S1363919613500138
, 2013, 'The contingent value of marketing and social networking capabilities in firm performance', Journal of Strategic Marketing, 21, pp. 82 - 98, http://dx.doi.org/10.1080/0965254X.2012.742130
, 2012, 'Creating superior customer value for B2B firms through supplier firm capabilities', Industrial Marketing Management, 41, pp. 125 - 135, http://dx.doi.org/10.1016/j.indmarman.2011.11.018
, 2012, 'Editorial', New Planner, Issue no. 91, pp. 4 - 4, http://www.be.unsw.edu.au/programs/healthy-built-environments-program/new-planner
, 2012, 'Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context', Australasian Marketing Journal, 20, pp. 224 - 233, http://www.sciencedirect.com/science/article/pii/S1441358212000122
, 2012, 'Examining the marketing planning-marketing capability interface and customer-centric performance in SMEs', Journal of Strategic Marketing, 20, pp. 463 - 481, http://dx.doi.org/10.1080/0965254X.2012.707675
, 2012, 'In search of innovation and customer-related performance superiority: The role of market orientation, marketing capability, and innovation capability interactions', Journal of Product Innovation Management, 29, pp. 861 - 877, http://dx.doi.org/10.1111/j.1540-5885.2012.00939.x
, 2012, 'Innovation and business success: The mediating role of customer participation', Journal of Business Research, online
, 2012, 'Performance implications of market orientation, marketing resources, and marketing capabilities', Journal of Marketing Management, 28, pp. 173 - 187, http://dx.doi.org/10.1080/0267257X.2011.621443
, 2012, 'Relationship marketing in Vietnam: An empirical study', Asia Pacific Journal of Marketing and Logistics, 24, pp. 222 - 235, http://dx.doi.org/10.1108/13555851211218039
, 2011, 'Achieving customer satisfaction in services firms via branding capability and customer empowerment', Journal of Services Marketing, 25, pp. 489 - 496, http://dx.doi.org/10.1108/08876041111173615
, 2011, 'Examining drivers of collaborative inbound open innovation: empirical evidence from Australian firms', International Journal of Innovation Management, 16, pp. 1250017 - 1250017, http://dx.doi.org/10.1142/S1363919611003660
, 2011, 'The relationship between business orientations and brand performance: a cross-national perspective', Asia Pacific Journal of Marketing and Logistics, 23, pp. 684 - 713, http://dx.doi.org/10.1108/13555851111183093
, 2011, 'Winning through innovation and marketing: lessons from Australia and Vietnam', Industrial Marketing Management, 40, pp. 1319 - 1329, http://dx.doi.org/10.1016/j.indmarman.2011.10.004
, 2010, 'Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance', British Journal of Management, http://dx.doi.org/10.1111/j.1467-8551.2010.00694.x
, 2010, 'Value Creation Architecture and Engineering: A Business Model Encompassing the Firm-Customer Dyad', European Business Review, 22, pp. 496 - 514, http://dx.doi.org/10.1108/09555341011068912
, 2009, 'Creating Value Offerings via Operant Resource-Based Capabilities', Industrial Marketing Management, 38, pp. 45 - 49, http://dx.doi.org/10.1016/j.indmarman.2007.11.002
, 2007, 'Balancing external adaptation and internal effectiveness: Achieving better brand performance', Journal of Business Research, 60, pp. 11 - 20, http://dx.doi.org/10.1016/j.jbusres.2006.08.003
, 2007, 'Market orientation versus innovative culture: two routes to superior brand performance', European Journal of Marketing, 41, pp. 868 - 887, http://dx.doi.org/10.1108/03090560710752438
, 1997, 'Answering queries from context-sensitive probabilistic knowledge bases', Theoretical Computer Science, 171, pp. 147 - 177, http://dx.doi.org/10.1016/s0304-3975(96)00128-4
, 1997, 'Efficient temporal probabilistic reasoning via context-sensitive model construction.', Comput Biol Med, 27, pp. 453 - 476, http://dx.doi.org/10.1016/s0010-4825(97)00015-2
, 1996, 'A knowledge-based model construction approach to medical decision making.', Proc AMIA Annu Fall Symp, pp. 254 - 258, https://www.ncbi.nlm.nih.gov/pubmed/8947667
, 1995, 'Clinical simulation using context-sensitive temporal probability models.', Proc Annu Symp Comput Appl Med Care, pp. 203 - 207, https://www.ncbi.nlm.nih.gov/pubmed/8563268
Conference Papers
, 2019, 'Attribution emotions and negative word-of-mouth in a crisis', Wellington, New Zealand, presented at
, 2018, 'Emotional responses to corporate crisis', in Emotional responses to corporate crisis, The World Conference on Business and Management 2018, Jeju, Korea, presented at
, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at
, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', in Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value, 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, presented at
, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at
, 2017, 'Balancing product design innovativeness and consumer innovativeness', in Balancing product design innovativeness and consumer innovativeness, ANZMAC 2017, Melbourne, presented at
, 2017, 'Being mindful for positive job performance', in Being mindful for positive job performance, ANZMAC 2017, Melbourne, presented at
, 2017, 'Employee empathy and customer delight in services', in Employee empathy and customer delight in services, ANZMAC 2017, Melbourne, presented at
, 2017, 'How empathy encourages social entrepreneurship', in How empathy encourages social entrepreneurship, ANZMAC 2017, Melbourne, presented at
, 2017, 'Knowledge as a determinant of competitive advantage', in Knowledge as a determinant of competitive advantage, ANZMAC 2017, Melbourne, presented at
, 2017, 'Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism', in Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism, 2017 AMA Global Marketing SIG Conference, Havana, Cuba, presented at
, 2017, 'Positive word‐of‐mouth: brand credibility and social identity', in Positive word‐of‐mouth: brand credibility and social identity, ANZMAC 2017, Melbourne, presented at
, 2017, 'The cross-modal effects of colour in food advertising', California, presented at
, 2017, 'The dark side of formal and informal governance', in The dark side of formal and informal governance, 2017 European Marketing Academy Conference (EMAC), Groningen, Netherlands, presented at
, 2017, 'Turning brand experience into positive word‐of‐mouth', in Turning brand experience into positive word‐of‐mouth, ANZMAC 2017, Melbourne, presented at
, 2016, 'Boosting loyalty through customer participation in service attributes: a study in the retail banking sector', in Boosting loyalty through customer participation in service attributes: a study in the retail banking sector, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
, 2016, 'Building client psychological comfort through communication style in financial advisory services', New Zealand, presented at
, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', in Horizontal and vertical brand extensions impact on the case of automobile industry, 38th ISMS Marketing Science Conference, Shanghai, presented at
, 2016, 'Market orientation and firm performance: the mediating role of management accounting systems', in Market orientation and firm performance: the mediating role of management accounting systems, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', in Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
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