Select Publications
Journal articles
1999, 'Customer Loyalty in High and Low Involvement Service Settings: The Moderating Impact of Positive Emotions', Journal of Marketing Management, 15, pp. 315 - 330, http://dx.doi.org/10.1362/026725799784870388
,1999, 'Modelling firm`s propensity to continue service exporting: a cross-country analysis', International Business Review, pp. 351 - 365, http://dx.doi.org/10.1016/S0969-5931(99)00009-8
,1998, 'Investigating drivers of bank loyalty: The complex relationship between image, service quality and satisfaction', International Journal of Bank Marketing, 16, pp. 276 - 286, http://dx.doi.org/10.1108/02652329810245984
,1998, 'On the relationship between store image, store satisfaction and store loyalty', European Journal of Marketing, 32, pp. 499 - 513, http://dx.doi.org/10.1108/03090569810216118
,1998, 'Positioning qualitative market research: Reflections from theory and practice', Qualitative Market Research: An International Journal, 1, pp. 7 - 14, http://dx.doi.org/10.1108/13522759810197550
,1998, 'Marketingmanagers komen van Venus, financiële managers komen van Mars', Maandblad Voor Accountancy en Bedrijfseconomie, 72, pp. 106 - 115, http://dx.doi.org/10.5117/mab.72.15657
,1998, 'Consumer ethnocentrism in international services marketing', International Business Review, 7, pp. 185 - 202, http://dx.doi.org/10.1016/S0969-5931(98)00005-5
,1998, 'Marketing service relationships: The role of commitment', Journal of Business and Industrial Marketing, 13, pp. 406 - 423, http://dx.doi.org/10.1108/08858629810226708
,1998, 'On the complex nature of patient evaluations of general practice service', Journal of Economic Psychology, 19, pp. 565 - 590, http://dx.doi.org/10.1016/S0167-4870(98)00025-7
,1998, 'On the relationship between perceived service quality, service loyalty and switching costs', International Journal of Service Industry Management, 9, pp. 436 - 453, http://dx.doi.org/10.1108/09564239810238848
,1998, 'The role of value in the delivery process of hospitality services', Journal of Economic Psychology, 19, pp. 159 - 177, http://dx.doi.org/10.1016/S0167-4870(98)00002-6
,1997, 'Van accountant naar accountmanager', Maandblad Voor Accountancy en Bedrijfseconomie, 71, pp. 531 - 541, http://dx.doi.org/10.5117/mab.71.11701
,1997, 'Carry-over effects in the formation of satisfaction: The role of value in a hotel service delivery process', Advances in Services Marketing and Management, 6, pp. 61 - 77, http://dx.doi.org/10.1016/S1067-5671(97)06017-4
,1997, 'Consumer Affairs Departments in the United States and The Netherlands: A comparative analysis', Journal of Consumer Policy, 20, pp. 325 - 352, http://dx.doi.org/10.1023/A:1006850824521
,1997, 'Merging service quality and service satisfaction: An empirical test of an integrative model', Journal of Economic Psychology, 18, pp. 387 - 406, http://dx.doi.org/10.1016/S0167-4870(97)00014-7
,1997, 'On the perceived dynamics of retail service quality', Journal of Retailing and Consumer Services, 4, pp. 83 - 88, http://dx.doi.org/10.1016/s0969-6989(96)00018-5
,1997, 'The dynamics of the service delivery process: A value-based approach', International Journal of Research in Marketing, 14, pp. 231 - 243, http://dx.doi.org/10.1016/s0167-8116(97)00004-9
,1996, 'Etnocentrisme en diensten', Maandblad Voor Accountancy en Bedrijfseconomie, 70, pp. 677 - 688, http://dx.doi.org/10.5117/mab.70.13715
,1996, 'The power of perceived service quality in international marketing channels', European Journal of Marketing, 30, pp. 22 - 38, http://dx.doi.org/10.1108/03090569610153282
,1996, 'Two sides of the same story: Measuring different quality perceptions of the dyadic service encounter with the SERVCON instrument', Total Quality Management, 7, pp. 595 - 604, http://dx.doi.org/10.1080/09544129610504
,1995, 'Measuring customer service quality in international marketing channels: A multimethod approach', Journal of Business & Industrial Marketing, 10, pp. 50 - 59, http://dx.doi.org/10.1108/08858629510103905
,1993, 'Customer information systems. Approaching a new field in information systems from a new perspective', Information and Management, 24, pp. 247 - 255, http://dx.doi.org/10.1016/0378-7206(93)90002-B
,1993, 'European legal developments in product safety and liability: The role of customer complaint management as a defensive marketing tool', International Journal of Research in Marketing, 10, pp. 153 - 164, http://dx.doi.org/10.1016/0167-8116(93)90002-G
,1992, 'CIS: A new frontier for MIS', Prometheus, 10, pp. 5 - 16, http://dx.doi.org/10.1080/08109029208629511
,Conference Papers
2016, 'Out of the channel loop in distribution channels: conceptualization and future research directions', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Paris, presented at Academy of Marketing Science World Marketing Congress, Paris, 19 July 2016 - 23 July 2016
,2011, 'Social Identity and Motivation for Creative Crowdsourcing and their Influence on Value Creation for the Firm', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, - , http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Piyathasana,%20Bhuminan%20Paper%20277.pdf
,2010, 'A hierarchical model of virtual experience (VE) and its influence on customer perceived value and loyalty', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
,2010, 'Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A mutlilevel perspective', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 9, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
,2008, 'B2c advice on complex service products via video calls: Explanations from social presence and adaptive structuration theory', in 14th Americas Conference on Information Systems, AMCIS 2008, pp. 3634 - 3640
,2007, 'Ambidexterity - The Simultaneous Pursuit of Service and Sales Goals', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
,2006, 'Conceptual Foundations for a Model of Team Efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
,2006, 'Stewardship and efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
,2006, 'Understanding Customer Engagement in Services', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
,2006, 'Exercise Behavior in Loyalty Program: The Influence of Regulatory Focus', in Fitzsimmons GJ; Morwitz VG (ed.), Association for Consumer Research North American Conference, Orlando, Florida, USA, pp. 346 - 347, presented at Association for Consumer Research North American Conference 2006, Orlando, Florida, USA, 29 September 2006
,2005, 'A Stewardship Perspective of the Marketing Exchange', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
,2003, 'A decision making perspective on the propensity to continue service internationalisation.', in EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003
,1998, 'Explaining service firms propensity to continue exporting: A cross-country analysis', in 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, presented at 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, 20 May 1998 - 23 May 1998
,Conference Abstracts
2009, 'Achieving ambidexterity in retail banking: The role of branch context', Taipei, presented at International Conference on Service Science and Innovation - China, Taipei
,Preprints
Antecedents and Consequences of Narrative Transportation: A Meta-Analysis, http://dx.doi.org/10.2139/ssrn.2033192
,Gamification Design for Mobile Marketing Effectiveness, http://dx.doi.org/10.2139/ssrn.2600856
,How Small Can Be Big: Assessing the Collective Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility, http://dx.doi.org/10.2139/ssrn.2411043
,Unweaving a Tangled Web: Exploring Automated Detection of Deception Cues in Online Claims within B2B Incentive Programs, http://dx.doi.org/10.2139/ssrn.2576197
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