By Professor Jacobus Cornelis de Ruijter

Books

Keeling DI; de Ruyter K; Cox D, 2022, Handbook of research on customer loyalty, http://dx.doi.org/10.4337/9781800371637

Pauwels P; de Ruyter K, 2004, RESEARCH ON INTERNATIONAL SERVICE MARKETING: ENRICHMENT AND CHALLENGES, http://dx.doi.org/10.1016/S1474-7979(04)15001-1

van Birgelen M; de Ruyter K; Wetzels M, 2004, THE ROLE OF SOCIALLY DESIRABLE RESPONDING IN INTERNATIONAL SERVICES RESEARCH, http://dx.doi.org/10.1016/S1474-7979(04)15004-7

Back to profile page