By Professor Jacobus Cornelis de Ruijter

Journal articles

Hamelberg K; de Ruyter K; van Dolen W; Konuş U, 2024, 'Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism', Journal of Public Policy and Marketing, http://dx.doi.org/10.1177/07439156241230910

de Ruyter K; Keeling D, 2023, 'Responsible management on the organizational frontline: a stewardship perspective', Emerald Open Research, 1, http://dx.doi.org/10.1108/eor-04-2023-0002

Mahr D; Heller J; de Ruyter K, 2023, 'Augmented reality (AR): The blurring of reality in human-computer interaction', Computers in Human Behavior, 145, http://dx.doi.org/10.1016/j.chb.2023.107755

Satornino CB; Pelser J; Wetzels M; de Ruyter K; Grewal D, 2023, 'You've lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training', Industrial Marketing Management, 113, pp. 258 - 276, http://dx.doi.org/10.1016/j.indmarman.2023.06.006

Heller J; Mahr D; de Ruyter K; Schaap E; Hilken T; Keeling DI; Chylinski M; Flavián C; Jung T; Rauschnabel PA, 2023, 'An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead', Computers in Human Behavior, 143, http://dx.doi.org/10.1016/j.chb.2023.107697

Keeling DI; de Ruyter K; Laing A, 2022, 'Consumer (dis)engagement coping profiles using online services in managing health-related stressors', Psychology and Marketing, 39, pp. 2205 - 2220, http://dx.doi.org/10.1002/mar.21717

Golf-Papez M; Heller J; Hilken T; Chylinski M; de Ruyter K; Keeling DI; Mahr D, 2022, 'Embracing falsity through the metaverse: The case of synthetic customer experiences', Business Horizons, 65, pp. 739 - 749, http://dx.doi.org/10.1016/j.bushor.2022.07.007

Plangger K; Grewal D; de Ruyter K; Tucker C, 2022, 'The future of digital technologies in marketing: A conceptual framework and an overview', Journal of the Academy of Marketing Science, 50, pp. 1125 - 1134, http://dx.doi.org/10.1007/s11747-022-00906-2

Hollebeek LD; Keeling DI; de Ruyter K, 2022, 'Customer engagement design in industrial innovation', Industrial Marketing Management, 106, pp. 83 - 89, http://dx.doi.org/10.1016/j.indmarman.2022.07.010

Hilken T; Keeling DI; Chylinski M; de Ruyter K; Golf Papez M; Heller J; Mahr D; Alimamy S, 2022, 'Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies', Psychology and Marketing, 39, pp. 1660 - 1671, http://dx.doi.org/10.1002/mar.21678

Hilken T; Chylinski M; de Ruyter K; Heller J; Keeling DI, 2022, 'Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality', Journal of Service Management, 33, pp. 657 - 674, http://dx.doi.org/10.1108/JOSM-11-2021-0439

Ludwig S; Herhausen D; Grewal D; Bove L; Benoit S; de Ruyter K; Urwin P, 2022, 'Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces', Journal of Marketing, 86, pp. 141 - 161, http://dx.doi.org/10.1177/00222429211030841

Barnes S; de Ruyter K, 2022, 'Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight', European Journal of Marketing, 56, pp. 1585 - 1589, http://dx.doi.org/10.1108/EJM-05-2022-979

Hilken T; Heller J; Keeling DI; Chylinski M; Mahr D; de Ruyter K, 2022, 'Bridging Imagination Gaps on the Path to Purchase with Augmented Reality: Field and Experimental Evidence', Journal of Interactive Marketing, 57, pp. 356 - 375, http://dx.doi.org/10.1177/10949968221083555

Hilken T; Chylinski M; Keeling DI; Heller J; de Ruyter K; Mahr D, 2022, 'How to strategically choose or combine augmented and virtual reality for improved online experiential retailing', Psychology and Marketing, 39, pp. 495 - 507, http://dx.doi.org/10.1002/mar.21600

de Ruyter K; Keeling DI; Plangger K; Montecchi M; Scott ML; Dahl DW, 2022, 'Reimagining marketing strategy: driving the debate on grand challenges', Journal of the Academy of Marketing Science, 50, pp. 13 - 21, http://dx.doi.org/10.1007/s11747-021-00806-x

Chong T; Yu T; Keeling DI; de Ruyter K, 2021, 'AI-chatbots on the services frontline addressing the challenges and opportunities of agency', Journal of Retailing and Consumer Services, 63, http://dx.doi.org/10.1016/j.jretconser.2021.102735

Gonsalves C; Ludwig S; de Ruyter K; Humphreys A, 2021, 'Writing for Impact in Service Research', Journal of Service Research, 24, pp. 480 - 499, http://dx.doi.org/10.1177/10946705211024732

Keeling DI; Keeling K; de Ruyter K; Laing A, 2021, 'How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions', Journal of the Academy of Marketing Science, 49, pp. 236 - 257, http://dx.doi.org/10.1007/s11747-020-00737-z

de Jong A; de Ruyter K; Keeling DI; Polyakova A; Ringberg T, 2021, 'Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda', Industrial Marketing Management, 93, pp. 1 - 9, http://dx.doi.org/10.1016/j.indmarman.2020.12.004

Heller J; Chylinski M; de Ruyter K; Keeling DI; Hilken T; Mahr D, 2021, 'Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality', Journal of Service Research, 24, pp. 84 - 103, http://dx.doi.org/10.1177/1094670520933692

Okazaki S; Eisend M; Plangger K; de Ruyter K; Grewal D, 2020, 'Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review', Journal of Retailing, 96, pp. 458 - 473, http://dx.doi.org/10.1016/j.jretai.2020.05.007

Chylinski M; Heller J; Hilken T; Keeling DI; Mahr D; de Ruyter K, 2020, 'Augmented reality marketing: A technology-enabled approach to situated customer experience', Australasian Marketing Journal, 28, pp. 374 - 384, http://dx.doi.org/10.1016/j.ausmj.2020.04.004

Keeling DI; Cox D; de Ruyter K, 2020, 'Deliberate learning as a strategic mechanism in enabling channel partner sales performance', Industrial Marketing Management, 90, pp. 113 - 123, http://dx.doi.org/10.1016/j.indmarman.2020.07.005

Jessen A; Hilken T; Chylinski M; Mahr D; Heller J; Keeling DI; de Ruyter K, 2020, 'The playground effect: How augmented reality drives creative customer engagement', Journal of Business Research, 116, pp. 85 - 98, http://dx.doi.org/10.1016/j.jbusres.2020.05.002

Mo C; Yu T; de Ruijter J, 2020, 'Don’t you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels', European Journal of Marketing, 54, pp. 761 - 790, http://dx.doi.org/10.1108/EJM-05-2018-0324

de Ruyter K; Heller J; Hilken T; Chylinski M; Keeling DI; Mahr D, 2020, 'Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising', Journal of Advertising, 49, pp. 109 - 124, http://dx.doi.org/10.1080/00913367.2020.1740123

Meyer JH; De Ruyter K; Grewal D; Cleeren K; Keeling DI; Motyka S, 2020, 'Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews', Journal of the Academy of Marketing Science, 48, pp. 222 - 245, http://dx.doi.org/10.1007/s11747-019-00673-7

Hilken T; Keeling DI; de Ruyter K; Mahr D; Chylinski M, 2020, 'Seeing eye to eye: social augmented reality and shared decision making in the marketplace', Journal of the Academy of Marketing Science, 48, pp. 143 - 164, http://dx.doi.org/10.1007/s11747-019-00688-0

de Ruyter K; Keeling DI; Yu T, 2020, 'Service-Sales Ambidexterity: Evidence, Practice, and Opportunities for Future Research', Journal of Service Research, 23, pp. 13 - 21, http://dx.doi.org/10.1177/1094670519878880

Farace S; Roggeveen A; Villarroel Ordenes F; De Ruyter K; Wetzels M; Grewal D, 2020, 'Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations', Journal of Advertising, 49, pp. 3 - 17, http://dx.doi.org/10.1080/00913367.2019.1652120

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing', Journal of Retailing, 95, pp. 219 - 234, http://dx.doi.org/10.1016/j.jretai.2019.10.008

Carrozzi A; Chylinski M; Heller J; Hilken T; Keeling DI; de Ruyter K, 2019, 'What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership', Journal of Interactive Marketing, 48, pp. 71 - 88, http://dx.doi.org/10.1016/j.intmar.2019.05.004

Keeling DI; de Ruyter K; Mousavi S; Laing A, 2019, 'Technology push without a patient pull: Examining digital unengagement (DU) with online health services', European Journal of Marketing, 53, pp. 1701 - 1732, http://dx.doi.org/10.1108/EJM-10-2017-0692

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability', Journal of Retailing, 95, pp. 94 - 114, http://dx.doi.org/10.1016/j.jretai.2019.03.005

de Ruyter K; Keeling DI; Cox D, 2019, 'Customer-supplier relationships in high technology markets 3.0', Industrial Marketing Management, http://dx.doi.org/10.1016/j.indmarman.2018.11.011

Mo C; Yu T; de Ruyter K; Chen C-F, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, 78, http://dx.doi.org/10.1016/j.indmarman.2017.10.002

Ordenes FV; Grewal D; Ludwig S; Ruyter KD; Mahr D; Wetzels M, 2019, 'Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages', Journal of Consumer Research, 45, pp. 988 - 1012, http://dx.doi.org/10.1093/jcr/ucy032

de Ruyter K; Keeling D, 2019, 'Responsible management on the organizational frontline: A stewardship perspective', Emerald Open Research, 1, pp. 6 - 6, http://dx.doi.org/10.12688/emeraldopenres.12908.1

Benos T; Kalogeras N; Wetzels M; de Ruyter K; Pennings JME, 2018, 'Harnessing a 'currency matrix' for performance measurement in cooperatives: A multi-phased study', Sustainability (Switzerland), 10, http://dx.doi.org/10.3390/su10124536

Keeling DI; Rigby M; de Ruyter K; Bove LL; Stern PJ, 2018, 'Guest editorial', European Journal of Marketing, 52, pp. 2194 - 2206, http://dx.doi.org/10.1108/EJM-11-2018-899

Hilken T; Heller J; Chylinski M; Keeling DI; Mahr D; de Ruyter K, 2018, 'Making omnichannel an augmented reality: the current and future state of the art', Journal of Research in Interactive Marketing, 12, pp. 509 - 523, http://dx.doi.org/10.1108/JRIM-01-2018-0023

Motyka S; Grewal D; Aguirre E; Mahr D; de Ruyter K; Wetzels M, 2018, 'The emotional review–reward effect: how do reviews increase impulsivity?', Journal of the Academy of Marketing Science, 46, pp. 1032 - 1051, http://dx.doi.org/10.1007/s11747-018-0585-6

Storey C; Kocabasoglu-Hillmer C; Roden S; de Ruyter K, 2018, 'Governing embedded partner networks: Certification and partner communities in the IT sector', International Journal of Operations and Production Management, 38, pp. 1709 - 1734, http://dx.doi.org/10.1108/IJOPM-12-2016-0708

Benos T; Kalogeras N; de Ruyter K; Wetzels M, 2018, 'Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects', European Journal of Marketing, 52, pp. 1778 - 1801, http://dx.doi.org/10.1108/EJM-11-2016-0634

Ruyter KD; Isobel Keeling D; Ngo LV, 2018, 'When nothing is what it seems: A digital marketing research agenda', Australasian Marketing Journal, 26, pp. 199 - 202, http://dx.doi.org/10.1016/j.ausmj.2018.07.003

Yu T; de Ruyter K; Patterson P; Chen CF, 2018, 'The formation of a cross-selling initiative climate and its interplay with service climate', European Journal of Marketing, 52, pp. 1457 - 1484, http://dx.doi.org/10.1108/EJM-08-2016-0487

Keeling DI; Laing A; De Ruyter K, 2018, 'Evolving roles and structures of triadic engagement in healthcare', Journal of Service Management, 29, pp. 352 - 377, http://dx.doi.org/10.1108/JOSM-09-2016-0249

Aguirre E; Mahr D; De Ruyter K; Grewal D; Pelser J; Wetzels M, 2018, 'The effect of review writing on learning engagement in channel partner relationship management', Journal of Marketing, 82, pp. 64 - 84, http://dx.doi.org/10.1509/jm.15.0121

Piyathasanan B; Mathies C; Patterson PG; de Ruyter K, 2018, 'Continued value creation in crowdsourcing from creative process engagement', Journal of Services Marketing, 32, pp. 19 - 33, http://dx.doi.org/10.1108/JSM-02-2017-0044

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