By Professor Jacobus Cornelis de Ruijter

Journal articles

de Jong A; de Ruyter K; Keeling DI; Polyakova A; Ringberg T, 2021, 'Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda', Industrial Marketing Management, 93, pp. 1 - 9, http://dx.doi.org/10.1016/j.indmarman.2020.12.004

Heller J; Chylinski M; de Ruyter K; Keeling DI; Hilken T; Mahr D, 2021, 'Tangible Service Automation: Decomposing the Technology-Enabled Engagement Process (TEEP) for Augmented Reality', Journal of Service Research, 24, pp. 84 - 103, http://dx.doi.org/10.1177/1094670520933692

Okazaki S; Eisend M; Plangger K; de Ruyter K; Grewal D, 2020, 'Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review', Journal of Retailing, 96, pp. 458 - 473, http://dx.doi.org/10.1016/j.jretai.2020.05.007

Chylinski M; Heller J; Hilken T; Keeling DI; Mahr D; de Ruyter K, 2020, 'Augmented reality marketing: A technology-enabled approach to situated customer experience', Australasian Marketing Journal, 28, pp. 374 - 384, http://dx.doi.org/10.1016/j.ausmj.2020.04.004

Keeling DI; Cox D; de Ruyter K, 2020, 'Deliberate learning as a strategic mechanism in enabling channel partner sales performance', Industrial Marketing Management, 90, pp. 113 - 123, http://dx.doi.org/10.1016/j.indmarman.2020.07.005

Jessen A; Hilken T; Chylinski M; Mahr D; Heller J; Keeling DI; de Ruyter K, 2020, 'The playground effect: How augmented reality drives creative customer engagement', Journal of Business Research, 116, pp. 85 - 98, http://dx.doi.org/10.1016/j.jbusres.2020.05.002

Mo C; Yu T; de Ruijter J, 2020, 'Don’t you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels', European Journal of Marketing, 54, pp. 761 - 790, http://dx.doi.org/10.1108/EJM-05-2018-0324

de Ruyter K; Heller J; Hilken T; Chylinski M; Keeling DI; Mahr D, 2020, 'Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising', Journal of Advertising, 49, pp. 109 - 124, http://dx.doi.org/10.1080/00913367.2020.1740123

Meyer JH; De Ruyter K; Grewal D; Cleeren K; Keeling DI; Motyka S, 2020, 'Categorical versus dimensional thinking: improving anti-stigma campaigns by matching health message frames and implicit worldviews', Journal of the Academy of Marketing Science, 48, pp. 222 - 245, http://dx.doi.org/10.1007/s11747-019-00673-7

Hilken T; Keeling DI; de Ruyter K; Mahr D; Chylinski M, 2020, 'Seeing eye to eye: social augmented reality and shared decision making in the marketplace', Journal of the Academy of Marketing Science, 48, pp. 143 - 164, http://dx.doi.org/10.1007/s11747-019-00688-0

de Ruyter K; Keeling DI; Yu T, 2020, 'Service-Sales Ambidexterity: Evidence, Practice, and Opportunities for Future Research', Journal of Service Research, 23, pp. 13 - 21, http://dx.doi.org/10.1177/1094670519878880

Farace S; Roggeveen A; Villarroel Ordenes F; De Ruyter K; Wetzels M; Grewal D, 2020, 'Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations', Journal of Advertising, 49, pp. 3 - 17, http://dx.doi.org/10.1080/00913367.2019.1652120

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing', Journal of Retailing, 95, pp. 219 - 234, http://dx.doi.org/10.1016/j.jretai.2019.10.008

Carrozzi A; Chylinski M; Heller J; Hilken T; Keeling DI; de Ruyter K, 2019, 'What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership', Journal of Interactive Marketing, 48, pp. 71 - 88, http://dx.doi.org/10.1016/j.intmar.2019.05.004

Keeling DI; de Ruyter K; Mousavi S; Laing A, 2019, 'Technology push without a patient pull: Examining digital unengagement (DU) with online health services', European Journal of Marketing, 53, pp. 1701 - 1732, http://dx.doi.org/10.1108/EJM-10-2017-0692

Heller J; Chylinski M; de Ruyter K; Mahr D; Keeling DI, 2019, 'Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability', Journal of Retailing, 95, pp. 94 - 114, http://dx.doi.org/10.1016/j.jretai.2019.03.005

de Ruyter K; Keeling DI; Cox D, 2019, 'Customer-supplier relationships in high technology markets 3.0', Industrial Marketing Management, http://dx.doi.org/10.1016/j.indmarman.2018.11.011

Mo C; Yu T; de Ruyter K; Chen C-F, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, 78, http://dx.doi.org/10.1016/j.indmarman.2017.10.002

Ordenes FV; Grewal D; Ludwig S; Ruyter KD; Mahr D; Wetzels M, 2019, 'Cutting through Content Clutter: How speech and image acts drive consumer sharing of social media brand messages', Journal of Consumer Research, 45, pp. 988 - 1012, http://dx.doi.org/10.1093/jcr/ucy032

de Ruyter K; Keeling D, 2019, 'Responsible management on the organizational frontline: A stewardship perspective', Emerald Open Research, 1, pp. 6 - 6, http://dx.doi.org/10.12688/emeraldopenres.12908.1

Benos T; Kalogeras N; Wetzels M; de Ruyter K; Pennings JME, 2018, 'Harnessing a 'currency matrix' for performance measurement in cooperatives: A multi-phased study', Sustainability (Switzerland), 10, http://dx.doi.org/10.3390/su10124536

Keeling DI; Rigby M; de Ruyter K; Bove LL; Stern PJ, 2018, 'Guest editorial', European Journal of Marketing, 52, pp. 2194 - 2206, http://dx.doi.org/10.1108/EJM-11-2018-899

Hilken T; Heller J; Chylinski M; Keeling DI; Mahr D; de Ruyter K, 2018, 'Making omnichannel an augmented reality: the current and future state of the art', Journal of Research in Interactive Marketing, 12, pp. 509 - 523, http://dx.doi.org/10.1108/JRIM-01-2018-0023

Motyka S; Grewal D; Aguirre E; Mahr D; de Ruyter K; Wetzels M, 2018, 'The emotional review–reward effect: how do reviews increase impulsivity?', Journal of the Academy of Marketing Science, 46, pp. 1032 - 1051, http://dx.doi.org/10.1007/s11747-018-0585-6

Storey C; Kocabasoglu-Hillmer C; Roden S; de Ruyter K, 2018, 'Governing embedded partner networks: Certification and partner communities in the IT sector', International Journal of Operations and Production Management, 38, pp. 1709 - 1734, http://dx.doi.org/10.1108/IJOPM-12-2016-0708

Benos T; Kalogeras N; de Ruyter K; Wetzels M, 2018, 'Diagnosing member-customer ostracism in co-operatives and counterpoising its relationship-poisoning effects', European Journal of Marketing, 52, pp. 1778 - 1801, http://dx.doi.org/10.1108/EJM-11-2016-0634

Ruyter KD; Isobel Keeling D; Ngo LV, 2018, 'When nothing is what it seems: A digital marketing research agenda', Australasian Marketing Journal, 26, pp. 199 - 202, http://dx.doi.org/10.1016/j.ausmj.2018.07.003

Yu T; de Ruyter K; Patterson P; Chen CF, 2018, 'The formation of a cross-selling initiative climate and its interplay with service climate', European Journal of Marketing, 52, pp. 1457 - 1484, http://dx.doi.org/10.1108/EJM-08-2016-0487

Keeling DI; Laing A; De Ruyter K, 2018, 'Evolving roles and structures of triadic engagement in healthcare', Journal of Service Management, 29, pp. 352 - 377, http://dx.doi.org/10.1108/JOSM-09-2016-0249

Aguirre E; Mahr D; De Ruyter K; Grewal D; Pelser J; Wetzels M, 2018, 'The effect of review writing on learning engagement in channel partner relationship management', Journal of Marketing, 82, pp. 64 - 84, http://dx.doi.org/10.1509/jm.15.0121

Piyathasanan B; Mathies C; Patterson PG; de Ruyter K, 2018, 'Continued value creation in crowdsourcing from creative process engagement', Journal of Services Marketing, 32, pp. 19 - 33, http://dx.doi.org/10.1108/JSM-02-2017-0044

Hilken T; de Ruyter K; Chylinski M; Mahr D; Keeling DI, 2017, 'Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences', Journal of the Academy of Marketing Science, 45, pp. 884 - 905, http://dx.doi.org/10.1007/s11747-017-0541-x

Mathmann F; Chylinski M; Tory Higgins E; de Ruyter K, 2017, 'Every step counts: When physical movement affects perceived value', Journal of Retailing and Consumer Services, 39, pp. 279 - 285, http://dx.doi.org/10.1016/j.jretconser.2017.08.007

Mathmann F; Higgins ET; Chylinski M; de Ruyter K, 2017, 'When Size Matters: Sensitivity to Missed Opportunity Size Increases With Stronger Assessment', Personality and Social Psychology Bulletin, 43, pp. 1427 - 1439, http://dx.doi.org/10.1177/0146167217717244

Ordenes FV; Ludwig S; De Ruyter K; Grewal D; Wetzels M, 2017, 'Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media', Journal of Consumer Research, 43, pp. 875 - 894, http://dx.doi.org/10.1093/jcr/ucw070

Farace S; van Laer T; de Ruyter K; Wetzels M, 2017, 'Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies', European Journal of Marketing, 51, pp. 1961 - 1979, http://dx.doi.org/10.1108/EJM-03-2016-0158

Marinova D; de Ruyter K; Huang M-H; Meuter ML; Challagalla G, 2017, 'Getting Smart', Journal of Service Research, 20, pp. 29 - 42, http://dx.doi.org/10.1177/1094670516679273

Rafaeli A; Altman D; Gremler DD; Huang M-H; Grewal D; Iyer B; Parasuraman A; de Ruyter K, 2017, 'The Future of Frontline Research', Journal of Service Research, 20, pp. 91 - 99, http://dx.doi.org/10.1177/1094670516679275

Chylinski M; Mathmann F; de Ruyter K; Higgins T, 2017, 'When Plentiful Platforms Pay Off: Assessment Orientation Moderates the Effect of Assortment Size on Choice Engagement and Product Valuation', Journal of Retailing, 93, pp. 212 - 227, http://dx.doi.org/10.1016/j.jretai.2017.02.001

Ludwig S; van Laer T; de Ruyter K; Friedman M, 2016, 'Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication', Journal of Management Information Systems, 33, pp. 511 - 541, http://dx.doi.org/10.1080/07421222.2016.1205927

Kiratli N; Rozemeijer F; Hilken T; de Ruyter K; de Jong A, 2016, 'Climate setting in sourcing teams: Developing a measurement scale for team creativity climate', Journal of Purchasing and Supply Management, 22, pp. 196 - 204, http://dx.doi.org/10.1016/j.pursup.2016.04.006

Cleeren K; Lamey L; Meyer JH; De Ruyter K, 2016, 'How Business Cycles Affect the Healthcare Sector: A Cross-country Investigation', Health Economics (United Kingdom), pp. 787 - 800, http://dx.doi.org/10.1002/hec.3187

Hensen N; Keeling DI; de Ruyter K; Wetzels M; de Jong A, 2016, 'Making SENS: exploring the antecedents and impact of store environmental stewardship climate', Journal of the Academy of Marketing Science, 44, pp. 497 - 515, http://dx.doi.org/10.1007/s11747-015-0446-5

Hensen N; Keeling DI; de Ruyter K; Wetzels M, 2016, 'Me, Myself, and Future Generations: The Role of Affinity and Effectiveness in the Creation of Consumer Environmental Stewardship (CENS)', Psychology and Marketing, 33, pp. 389 - 406, http://dx.doi.org/10.1002/mar.20882

Ludwig S; de Ruyter K, 2016, 'Decoding social media speak: developing a speech act theory research agenda', Journal of Consumer Marketing, 33, pp. 124 - 134, http://dx.doi.org/10.1108/JCM-04-2015-1405

Hofacker CF; de Ruyter K; Lurie NH; Manchanda P; Donaldson J, 2016, 'Gamification and Mobile Marketing Effectiveness', Journal of Interactive Marketing, 34, pp. 25 - 36, http://dx.doi.org/10.1016/j.intmar.2016.03.001

Yu T; Patterson P; de ruyter K, 2015, 'Converting service encounters into cross-selling opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity?', European Journal of Marketing, 49, pp. 491 - 511, http://dx.doi.org/10.1108/EJM-10-2013-0549

Pelser J; de Ruyter K; Wetzels M; Grewal D; Cox D; van Beuningen J, 2015, 'B2B Channel Partner Programs: Disentangling Indebtedness from Gratitude', Journal of Retailing, http://dx.doi.org/10.1016/j.jretai.2015.05.006

Aguirre E; Mahr D; Grewal D; de Ruitjer K; Wetzels M, 2015, 'Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness', Journal of Retailing, 91, pp. 34 - 49, http://dx.doi.org/10.1016/j.jretai.2014.09.005

Piyathasanan B; Mathies C; Wetzels M; Patterson PG; de Ruijter J, 2015, 'A Hierarchical Model of Virtual Experience and its Influences on Customer Perceived Value and Loyalty', International Journal of Electronic Commerce, 19, pp. 126 - 158, http://www.tandfonline.com/doi/abs/10.1080/10864415.2015.979484

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