Select Publications
Journal articles
2014, 'Take their word for it: The symbolic role of linguistic style matches in user communities', MIS Quarterly: Management Information Systems, 38, pp. 1201 - 1218, http://dx.doi.org/10.25300/misq/2014/38.4.12
,2014, 'The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation', Journal of Consumer Research, 40, pp. 797 - 817, http://dx.doi.org/10.1086/673383
,2014, 'GOSIP in cyberspace: Conceptualization and scale development for general online social interaction propensity', Journal of Interactive Marketing, 28, pp. 87 - 100, http://dx.doi.org/10.1016/j.intmar.2013.09.003
,2014, 'Growth in patients with mucopolysaccharidosis type III (Sanfilippo disease)', Journal of Inherited Metabolic Disease, 37, pp. 447 - 454, http://dx.doi.org/10.1007/s10545-013-9658-3
,2014, 'Regulatory fit: A meta-analytic synthesis', Journal of Consumer Psychology, 24, pp. 394 - 410, http://dx.doi.org/10.1016/j.jcps.2013.11.004
,2013, 'Decomposing the effect of supplier development on relationship benefits: The role of relational capital', Industrial Marketing Management, 42, pp. 1295 - 1306, http://dx.doi.org/10.1016/j.indmarman.2013.06.007
,2013, 'Take it or leave it: Using regulatory fit theory to understand reward redemption in channel reward programs', Industrial Marketing Management, 42, pp. 1345 - 1356, http://dx.doi.org/10.1016/j.indmarman.2013.07.005
,2013, 'Understanding Willingness to Pay for Social Network Sites', Journal of Service Research, 16, pp. 311 - 325, http://dx.doi.org/10.1177/1094670512472729
,2013, 'A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts', Journal of Interactive Marketing, 27, pp. 14 - 27, http://dx.doi.org/10.1016/j.intmar.2012.09.002
,2013, 'Destination social business: Exploring an organization's journey with social media, collaborative community and expressive individuality', Journal of Interactive Marketing, 27, pp. 299 - 310, http://dx.doi.org/10.1016/j.intmar.2013.09.006
,2013, 'More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates', Journal of Marketing, 77, pp. 87 - 103, http://dx.doi.org/10.1509/jm.11.0560
,2013, 'Achieving Servcie-Sales Ambidexterity', Journal of Service Research, 16, pp. 52 - 66, http://dx.doi.org/10.1177/1094670512453878
,2012, 'Effects of narrative transportation on persuasion: A meta-analysis', Advances in Consumer Research, 40, pp. 579 - 581
,2012, 'Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies', International Journal of Research in Marketing, 29, pp. 355 - 362, http://dx.doi.org/10.1016/j.ijresmar.2012.06.003
,2012, 'Principles and principals: Do customer stewardship and agency control compete or complement when shaping frontline employee behavior?', Journal of Marketing, 76, pp. 1 - 20, http://dx.doi.org/10.1509/jm.11.0112
,2012, 'Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New versus Traditional Focal Actions', Journal of Retailing, 88, pp. 226 - 235, http://dx.doi.org/10.1016/j.jretai.2011.10.003
,2012, 'Consumer Cynicism toward Collective Buying: The Interplay of Others' Outcomes, Social Value Orientation, and Mood', Psychology and Marketing, 29, pp. 306 - 321, http://dx.doi.org/10.1002/mar.20523
,2012, 'Communication channel consideration for in-home services: The moderating role of customer participation', Journal of Service Management, 23, pp. 216 - 252, http://dx.doi.org/10.1108/09564231211226123
,2012, 'Generating sales while providing service: A study of customer service representatives' ambidextrous behavior', Journal of Marketing, 76, pp. 20 - 37, http://dx.doi.org/10.1509/jm.10.0448
,2011, 'Fields of gold: Perceived efficacy in virtual teams of field service employees', Journal of Service Research, 14, pp. 372 - 389, http://dx.doi.org/10.1177/1094670511412354
,2011, 'It's a brand new world: Teaching brand management in virtual environments', Journal of Brand Management, 18, pp. 611 - 623, http://dx.doi.org/10.1057/bm.2011.6
,2011, 'Individual differences in motivation to participate in online panels: The effect on reponse rate and reponse quality perceptions', International Journal of Market Research, 53
,2011, 'Return on interactivity: The impact of online agents on newcomer adjustment', Journal of Marketing, 75, pp. 93 - 108, http://dx.doi.org/10.1509/jmkg.75.2.93
,2011, 'Return on marketing investments in B2B customer relationships: A decision-making and optimization approach', Industrial Marketing Management, 40, pp. 149 - 161, http://dx.doi.org/10.1016/j.indmarman.2010.06.002
,2011, 'In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts', International Journal of Research in Marketing, 27, pp. 164 - 174, http://dx.doi.org/10.1016/j.ijresmar.2009.12.010
,2011, 'Psychological safety and social support in groupware adoption: A multi-level assessment in education.', Computers and Education, 51, pp. 757 - 775
,2011, 'The power of self-efficacy change during service provision: Making your customers feel better about themselves pays off', Journal of Service Research, 14, pp. 108 - 125
,2010, 'Focus versus nominal group interviews: A comparative analysis', Journal of Knowledge Management, 14, pp. 44 - 50, http://dx.doi.org/10.1108/02634509610131153
,2010, 'Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research', Journal of Service Research, 13, pp. 267 - 282, http://dx.doi.org/10.1177/1094670510375600
,2010, 'Getting a Discount or Sharing the Cost: The Influence of Regulatory Fit on Consumer Response to Service Pricing Schemes', Journal of Service Research, 13, pp. 153 - 167
,2010, 'Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting', Journal of the Academy of Marketing Science, 38, pp. 604 - 616, http://dx.doi.org/10.1007/s11747-009-0165-x
,2009, 'A dual-sequence framework for B2C relationship formation: Moderating effects of employee communication style in online group chat.', Psychology and Marketing, 26, pp. 145 - 174
,2009, 'Antecedents and consequences of environmental stewardship in boudary-spanning B2B teams', Journal of the Academy of Marketing Science, 37, pp. 470 - 487
,2009, 'Customer Self-Efficacy in Technology-Based Self Service: Assessing Between- and Within-Person Differences', Journal of Service Research, 11, pp. 407 - 428
,2009, 'Knowledge creation through mobile social networks and its impact on intentions to use innovative mobile services', Journal of Service Research, 12, pp. 15 - 35
,2009, 'The Propensity to Continue Internationalization: A Study of Entrepreneurial Decision-Making in Australian Service Firms', Advances in International Marketing, 20, pp. 11 - 36, http://dx.doi.org/10.1108/S1474-7979(2009)0000020004
,2008, 'The effect of humor in electronic service encounters', Journal of Economic Psychology, 29, pp. 160 - 179, http://dx.doi.org/10.1016/j.joep.2007.05.001
,2008, 'Consumer Responses to Vertical Service Line Extensions', Journal of Retailing, 84, pp. 268 - 280
,2008, 'Linking Employee Perceptions of Collective Efficacy in Self-Managing Service Teams with Customer-Perceived service Quality', International Journal of Service Industry Management, 19, pp. 353 - 378
,2008, 'Social Capital Production in a Virtual P3 Community', Journal of Consumer Research, 34, pp. 832 - 849
,2007, 'Satisfaction with Online Commercial Group Chat: The Influence of Perceived Technology Attributes, Chat Group Characteristics, and Advisor Communication Style', Journal of Retailing, 83, pp. 339 - 358, http://dx.doi.org/10.1016/j.jretai.2007.03.004
,2007, 'Beyond the call of duty: Why customers contribute to firm-hosted commercial online communities', Organization Studies, 28, pp. 347 - 376, http://dx.doi.org/10.1177/0170840607076003
,2007, 'An assessment of value creation in mobile service delivery and the moderating role of time consciousness', Journal of Retailing, 83, pp. 33 - 46, http://dx.doi.org/10.1016/j.jretai.2006.10.004
,2007, 'Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM', International Journal of E-Business Research (IJEBR), 3, pp. 57 - 69, http://dx.doi.org/10.4018/jebr.2007040105
,2007, 'La satisfaction envers les discussions en ligne de clients: l'influence des attributs technologiques perçus, des caractéristiques du groupe de discussion et du style de communication du conseiller', Recherche et Applications en Marketing (French Edition), 22, pp. 83 - 111, http://dx.doi.org/10.1177/076737010702200306
,2006, 'Multi-channel service retailing: The effects of channel performance satisfaction on behavioral intentions', Journal of Retailing, 82, pp. 367 - 377, http://dx.doi.org/10.1016/j.jretai.2006.08.010
,2006, 'Linking employee confidence to performance: A study of self-managing service teams', Journal of the Academy of Marketing Science, 34, pp. 576 - 587, http://dx.doi.org/10.1177/0092070306287126
,2006, 'The role of self- and group-efficacy in moderated group chat', Journal of Economic Psychology, 27, pp. 324 - 343, http://dx.doi.org/10.1016/j.joep.2005.05.007
,2006, 'An assessment of equivalence between online and mail surveys in service research', Journal of Service Research, 8, pp. 346 - 355, http://dx.doi.org/10.1177/1094670506286323
,2006, 'Comparing the generalizability of online and mail surveys in cross-national service quality research', Marketing Letters, 17, pp. 119 - 136, http://dx.doi.org/10.1007/s11002-006-4950-8
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