By Professor Jacobus Cornelis de Ruijter

Preprints

van Laer T; Ruyter KD; Wetzels M, Antecedents and Consequences of Narrative Transportation: A Meta-Analysis, , http://dx.doi.org/10.2139/ssrn.2033192

Hofacker C; Ruyter KD; Lurie NH; Manchanda P; Donaldson J, Gamification Design for Mobile Marketing Effectiveness, , http://dx.doi.org/10.2139/ssrn.2600856

Kiratli N; Ruyter KD; van Laer T, How Small Can Be Big: Assessing the Collective Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility, , http://dx.doi.org/10.2139/ssrn.2411043

Ludwig S; van Laer T; Ruyter KD; Friedman M, Unweaving a Tangled Web: Exploring Automated Detection of Deception Cues in Online Claims within B2B Incentive Programs, , http://dx.doi.org/10.2139/ssrn.2576197

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