By Professor Tania Bucic

Conference Papers

Bucic T; Atuahene-Gima K, 2005, 'The Social Capital of the Top Marketing Team, Inter-firm Market Learning Capability and Business Performance', in EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005

Bucic T; Gudergan S, 2004, 'Formative versus reflective measurement implications for explaining innovation in marketing partnerships', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004

Bucic T; Gudergan S, 2004, 'Vanishing Tetrads for Formative Measurement Scale Testing: An Application to a Model Explaining Innovation in Marketing Partnerships', in Stremersch S (ed.), INFORMS - Marketing Science, Rotterdam, The Netherlands, pp. 1 - 1, presented at INFORMS - Marketing Science, Rotterdam, The Netherlands, 23 June 2004 - 26 June 2004

Bucic T, 2004, 'Factors driving alliance formation and common strategic purposes.', in EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004

Bucic T; Gudergan S, 2004, 'Rethinking the structural factors in inter-organisational marketin gsettings: Empirical conclusions', in EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004

Bucic T; Gudergan S, 2004, 'Innovation in Alliances', in IMS (Intelligent Manufacturing Systems)- International Forum 2004, Cernobbio, Italy, presented at IMS (Intelligent Manufacturing Systems)- International Forum 2004, Cernobbio, Italy, 17 May 2004 - 19 May 2004

Conference Proceedings (Editor of)

Sinha A; Cadeaux J; Bucic T, (eds.), 2015, 'Innovation and Growth Strategies in Marketing', UNSW Australia, presented at 2015 Australia and New Zealand Marketing Academy Conference (ANZMAC), University of New South Wales, Sydney, NSW Australia, 30 November 2015 - 02 December 2015, http://www.anzmac.org/resources/view/ANZMAC-2015-Proceedings

Conference Presentations

Bucic T, 2007, 'Social Learning Theory: A Postgraduate Marketing Education Tool', presented at ISSOLT Conference, Sydney Australia, Sydney Australia

Conference Abstracts

Nguyen O; Ngo LV; Oppewal H; Bucic T, (ed.), 2022, 'Feelings of Personal Relative Deprivation Inhibit Sustainable Consumption', in Reconnect and Reimagine: 2022 ANZMAC Conference, ANZMAC, Perth, Western Australia, pp. 175 - 175, presented at 2022 ANZMAC Conference, Perth, Western Australia, 05 December 2022 - 07 December 2022, https://www.anzmac2022.com/program/conference-proceedings/

Nguyen O; Ngo L; Bucic T; Oppewal H, (ed.), 2022, 'Feelings of Personal Relative Deprivation Inhibit Sustainable Consumption', in Reconnect and Reimagine: 2022 ANZMAC Conference. Perth, Western Australia, ANZMAC, Perth, Western Australia, pp. 179 - 179, presented at Reconnect and Reimagine: 2022 ANZMAC Conference. Perth, Western Australia, Perth, Western Australia, 05 December 2022 - 07 December 2022

Other

Bucic T; Garcia A, 2018, The Aldi Brand: Private-Label Success in Australia, Harvard Business Review, Ivey Business School, https://hbr.org/product/the-aldi-brand-private-label-success-in-australia/W18250-PDF-ENG

Bucic T; Singh G, 2018, Apple Watch: Managing Innovation Resistance, Harvard Business Review, Ivey Business School, https://hbr.org/product/apple-watch-managing-innovation-resistance/W18034-PDF-ENG

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