By Professor Mark Uncles

Conference Papers

Uncles MD; Bock TJ, 2001, 'The spurious correlation between `sonking` and automated analysis', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001

Uncles MD; Harris JA, 2000, 'A practical framework for investigating the factors tha influence brand choice in repeat-purchase markets: The case of executive airline travel', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Page KL, 2000, 'Perceived ease of web use and perceived usefulness of the web: Multi-item scale development', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Suarazas J, 2000, 'Purchasing local and international brands: The intention-behaviour link among arabs, asians and westerners in the UAE', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Patterson PG; Caldow D, 2000, 'The impact of friendships between consumers and service-providers on loyalty to the service firm', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Harris JA; Uncles MD, 1999, 'Patterns of behaviour among executive airline travellers', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Uncles MD; Magill G, 1999, 'Pre-purchase information search for legal services by non-business consumers', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Uncles MD; Page KL, 1998, 'Overall goodness-of-fit statistics in academic marketing research', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 2705 - 2713, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Uncles MD; Carrie D, 1997, 'Teaching buyer behaviour: Should we be placing more emphasis on highly competitive established markets?', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 910 - 911, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Uncles MD; Styles CW, 1997, 'The state and health of marketing management in Australia', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 306 - 307, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Uncles MD; Dubelaar C, 1997, 'Toward a complete dynamic model of behaviour in marketing channels', in Australia New Zealand Marketing Educators` Conference, Melbourne, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Uncles MD; Dawes PL, 1997, 'Choice supplier decision for large-scale information technology purchases', in Arnott ; D ; Bridgewater ; S ; Dibb ; S ; Doyle ; P ; Freeman ; J ; Melewar ; T ; Shaw ; V ; Simkin ; L ; Stern (eds.), 26th Annual Conference of the European Marketing Academy, Warwick, UK, pp. 1604 - 1613, presented at 26th Annual Conference of the European Marketing Academy, Warwick, UK

Uncles MD; Pongtaveewould T, 1997, 'East meets west for NPD success: the Thai experience', in Academy of Marketing Conference: Marketing Without Borders, Manchester, England, presented at Academy of Marketing Conference 1997: Marketing Without Borders, Manchester, England

Uncles MD; Macrae C, 1996, 'Re-thinking Brand Management', in Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, presented at Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, 25 November 1996 - 27 November 1996

Uncles MD, 1984, 'POISSON REGRESSION MODEL OF CONSUMER ACTIVITY.', in Modeling and Simulation, Proceedings of the Annual Pittsburgh Conference, pp. 383 - 387

Back to profile page