By Professor Mark Uncles

Preprints

Kwok S; Uncles MD, Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level, , http://dx.doi.org/10.2139/ssrn.387042

Uncles MD; Drinkwater P, The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context, , http://dx.doi.org/10.2139/ssrn.390561

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