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Select Publications

By Professor Mark Uncles

Preprints

Kwok S; Uncles MD, Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level, , http://dx.doi.org/10.2139/ssrn.387042

Uncles MD; Drinkwater P, The Impact of Extension Success/Failure and Congruity/Incongruity on Family Brand Image: A Broadcaster Branding Context, , http://dx.doi.org/10.2139/ssrn.390561


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ORCID as entered in ROS

orcid_icon https://orcid.org/0000-0001-8756-376X

UNSW Sydney NSW 2052 Australia Telephone +61 2 93851000
Authorised by Deputy Vice-Chancellor (Research)
UNSW CRICOS Provider Code: 00098G ABN: 57 195 873 179

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