By Professor Mark Uncles

Journal articles

Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world', Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21

Macrae C; Uncles MD, 1997, 'Rethinking brand management: the role of “brand chartering”', Journal of Product & Brand Management, 6, pp. 64 - 77, http://dx.doi.org/10.1108/10610429710160057

Dowling GR; Uncles MD, 1997, 'Do Customer Loyalty Programs Really Work', Sloan Management Review, pp. 71 - 82, http://sloanreview.mit.edu/article/do-customer-loyalty-programs-really-work/

Uncles M; Laurent G, 1997, 'Editorial', International Journal of Research in Marketing, 14, pp. 399 - 404, http://dx.doi.org/10.1016/s0167-8116(97)80224-8

Uncles MD; Laurent G, 1997, 'Loyalty', International Journal of Research in Marketing, 14, pp. 399 - 404

Uncles MD, 1997, 'Romanticism and realism in brand management', Journal of Brand Management, pp. 76 - 81, http://dx.doi.org/10.1057/bm.1997.33

Uncles MD, 1996, 'Classifying shoppers by their shopping-trip behaviour: a polythetic-divisive method', Marketing Intelligence and Planning, 14, pp. 35 - 44, http://dx.doi.org/10.1108/02634509610106223

Macrae C; Uncles MD, 1996, 'Re-Thinking Brand Management : The Role of Brand Chartering', Marketing Intelligence and Planning, 14, pp. 46 - 55, http://dx.doi.org/10.1108/02634509610152718

Uncles MD; Cocks M; Macrae C, 1995, 'Brand Architecture: Reconfiguring Organisations for Effective Brand Management', Journal of Brand Management, 3, pp. 81 - 92, http://dx.doi.org/10.1057/bm.1995.33

Uncles MD, 1995, 'Branding - The Marketing Advantage', Journal of Brand Management, 3, pp. 9 - 18

Uncles M; Jobber D, 1995, 'Editorial: Making marketing work', Journal of Marketing Management, 11, pp. 751 - 753, http://dx.doi.org/10.1080/0267257X.1995.9964387

Uncles MD, 1995, 'Grocery Store Patronage', The International Review of Retail, Distribution and Consumer Research, 5, pp. 287 - 302, http://dx.doi.org/10.1080/09593969500000019

Uncles MD; Ehrenberg ASC; Hammond K, 1995, 'Patterns of Buyer Behavior: Regularities, Models and Extensions', Marketing Science, 14, pp. G71 - G78, http://dx.doi.org/10.1287/mksc.14.3.G71

Uncles MD; Hammond KA; Ehrenberg ASC; Davis RE, 1994, 'A replication study of two brand-loyalty measures', European Journal of Operational Research, 76, pp. 375 - 384, http://dx.doi.org/10.1016/0377-2217(94)90116-3

Uncles MD, 1994, 'Do You or Your Customers Need a Loyalty Scheme?', Journal of Targeting, Measurement and Analysis for Marketing, 2, pp. 335 - 350

UNCLES MD, 1991, 'A CHALLENGE TO SOME RETAILING SHIBBOLETHS', ENVIRONMENT AND PLANNING A, 23, pp. 1090 - 1094, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GE96900002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

UNCLES MD, 1991, 'MARKETING SCIENCE AND REGIONAL SCIENCE - CHALK AND CHEESE', ENVIRONMENT AND PLANNING A, 23, pp. 933 - 937, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GA61200001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Uncles MD, 1991, 'How Private Labels Affect Consumer Choice', British Food Journal, 93, pp. 41 - 49

UNCLES MD; EHRENBERG ASC, 1990, 'THE BUYING OF PACKAGED GOODS AT UNITED-STATES RETAIL CHAINS', JOURNAL OF RETAILING, 66, pp. 278 - 296, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1990EJ65000002&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Uncles MD; Ehrenberg ASC, 1990, 'Brand-Choice Among Older Consumers', Journal of Advertising Research, 30, pp. 19 - 22

Uncles MD; Ehrenberg ASC, 1990, 'Industrial buying behavior: Aviation fuel contracts', International Journal of Research in Marketing, 7, pp. 57 - 68, http://dx.doi.org/10.1016/0167-8116(90)90033-J

Uncles MD; Ehrenberg ASC, 1990, 'The Buying of Packaged Goods at US Retail Chains', Journal of Retailing, 66, pp. 278 - 296, https://www.marketingscience.info/wp-content/uploads/2016/02/The-buying-of-packaged-goods-at-US-retail-chains.pdf

Uncles MD, 1989, 'The Buying of Own Labels', European Journal of Marketing, 23, pp. 57 - 70

Uncles MD, 1987, 'A beta-logistic model of mode choice: Goodness of fit and intertemporal dependence', Transportation Research Part B, 21, pp. 195 - 205, http://dx.doi.org/10.1016/0191-2615(87)90003-8

Conference Papers

Jiang V; Yu H; Uncles M, 2022, 'Examination of Social Presence and Co-Creation in Learning Services: The Moderating Roles of Stage of Learning and Power Distance Belief', in ANZMAC 2022 Conference Proceedings, Perth, Australia, pp. 536 - 540, presented at Australian and New Zealand Marketing Academy Conference 2022, Perth, Australia, 05 December 2022 - 07 December 2022, http://dx.doi.org/10.26190/unsworks/28463

Jiang V; Uncles M; Yu H, 2021, 'Co-creation in Learning: Scale Development and Application', in ANZMAC 2021 Conference Proceedings, Melbourne, Australia, pp. 496 - 499, presented at Australian and New Zealand Marketing Academy Conference 2021, Melbourne, Australia, 29 November 2021 - 01 December 2021, https://minerva-access.unimelb.edu.au/items/122d418f-3a2c-5864-99ab-c0979c2302c4

Mathies C; Lee JJ; Uncles M, 2019, 'Student satisfaction data – Improving higher education?', Wellington, New Zealand, presented at The 2019 Australian and New Zealand Marketing Academy, Wellington, New Zealand, 02 December 2019 - 04 December 2019

Uncles MD, 2012, 'Experiences in collecting panel data in China', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'The mechanics of innovation diffusion', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

East R; Uncles MD; Romaniuk J; Lomax W, 2012, 'Error in retrospective word-of-mouth measurement', in Proceedings of EMAC 2012, Lisbon, Portugal, presented at European Marketing Academy Conference 2012, Lisbon, Portugal

East R; Uncles MD; Lomax W; Robinson H, 2011, 'Explaining the Behavior of the Older Consumer', in EMAC 40th Conference Proceedings, EMAC, Slovenia, pp. 1 - 9, presented at EMAC 40th Conference, Ljubliana, Slovenia, 24 May 2011 - 27 May 2011

Han XH; Uncles MD, 2011, 'An Examination of the Validity of Cohort Segmentaiton in China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Han,%20Xiao%20Paper%20589.pdf

Han XH; Uncles MD, 2011, 'Exploring the Impact of Marketing Mix Variables on Brand Choice across Contrasting Age Groups in Contemporary Urban China', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Uncles,%20Mark%20Paper%20607.pdf

Teo T; Uncles MD; Burford MR, 2010, 'Generational Cohort Differences in Consumer-Brand Relationships of Chinese Consumers', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010

De leon T; Uncles MD, 2010, 'Implementing Market Orientation in Large Multi-Divisional Organisations', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010

East R; Lomas W; Uncles MD, 2009, 'Does Mode of Customer Acquisition Relate to Reported Recommendation, Retention and Spending?', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Macdonald EK; Uncles MD, 2009, 'Interaction Value: An Investigation of Consumer Perceptions of the Consumer-Firm Interaction', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Moroko L, 2009, 'Mechanisms that Shape and Perpetuate the Employer Branding Process', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Han XH, 2009, 'The Buyer Behaviour of Chinese Consumers of Different Ages: An Investigation using the Juster Scale and Dirichlet Model.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Teo T, 2009, 'Understanding Social Networks in Consumer Brand Relationship Theory: Evidence from China', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Uncles MD; Macdonald EK, 2009, 'Do Savvy Consumers Desire Co-Creation?', Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009

Uncles MD; East R; Lomax W, 2009, 'Market Share and the Volume of Word of Mouth.', in Academy of Marketing Conference, Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009

Tan T; Uncles MD, 2008, 'Corporate Social Responsibility as an Advertising Appeal', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Lu H; Uncles MD; Gregory G; Zhao L, 2008, 'Modelling Area Market Demand: A Case Study using Multiple Regressions and Multivariate Adaptive Regression Splines', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Macdonald EK; Uncles MD, 2008, 'Consumer SAVVY: Generational Divide', in Academy of Marketing Conference: Reflective Marketing in a Material World, Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008

Moroko L; Uncles MD, 2008, 'What do Employer Brand Segments Look Like?', in Academy of Marketing Conference: Reflective Marketing in a Material World, Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008

Moroko L; Uncles MD, 2007, 'Characteristics of Successful Employer Brands', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Macdonald EK; Uncles MD, 2007, 'Is Savvy a Gender Issue? An Empirical Study', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Macdonald EK; Uncles MD, 2007, 'A Conceptualisation and Analysis of the Savvy Consumer', in Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007

Uncles MD; Wang C, 2007, 'Behavioural Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study', in Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007

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