By Professor Mark Uncles

Conference Papers

Uncles MD; Kwok S, 2007, 'Differentiated Replication in Marketing: An Example', in Academy of Marketing Conference 2007, Surrey, UK, presented at Academy of Marketing Conference 2007, Surrey, UK, 03 July 2007 - 06 July 2007

Uncles MD; Page K; Robson M, 2007, 'Men and Machines! Testing the moderating effects of usage context and gender on the relationship between web knowledge and web usability.', in 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, presented at 36th EMAC (European Marketing Academy) Conference, 2007, Reykjavik, Iceland, 23 May 2007 - 25 May 2007

Uncles MD; Macdonald EK, 2007, 'A Conceptualization and Analysis of the Savvy Consumer', presented at Academy of Marketing Conference 2007

Uncles MD, 2007, 'Behavioral Loyalty of Urban Chinese Consumers in Packaged Goods Markets: A Longitudinal Study,¿', presented at Academy of Marketing Conference 2007

Uncles MD; Kwok S, 2007, 'Differentiated Replications in Marketing: An Example', presented at Academy of Marketing Conference 2007

Uncles MD; He T, 2006, 'A Window on Consumer Behaviour Research in China.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Lu H; Uncles MD; Gregory G; Zhao L, 2006, 'Modelling Medo-Level Marketing Phenomena Using Geographically Weighted Regression.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Kwok S; Uncles MD; Huang YS, 2006, 'The Impact of Covariates on Brand Performance Measures: A Chine Case Study.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Macdonald EK; Uncles MD, 2005, 'A preliminary investigation of savvy new consumers in Australia.', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Kwok S; Uncles MD; Huang YS, 2005, 'Country-of-Origin Effects in China: An Investigation of Urban Chinese Consumers', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Moroko L; Uncles MD, 2005, 'Employer Branding: The Case for a Multidisciplinary Process-Related Empitical Investigation', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Lu H; Zhao L; Uncles MD; Gregory G, 2005, 'Forecasting Area Market Demand: The Case for Meso-Level Forecasting with Marketing and Urganisation Variables', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Lu H; Uncles MD; Gregory G; Zhao L, 2005, 'Applying Decision-tree-based Data Selection Techniques for Area Market Demand Prediction', in INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Gregory G; Mann A; Uncles MD, 2005, 'Using GIS as a Decision Support Tool: The Case of Automobile Network Planning', in INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Uncles MD; Gregory G; Lu H, 2005, 'GIS and Spatial Information in Business Decision Support: The Case of Automobile Service Network Planning', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005

Uncles MD; Kwok S; Huang YS, 2005, 'Modeling Retail Performance Using Consumer Panel Data: A Shanghai Case Study', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005

Lu H; Zhao L; Gregory G; Uncles MD, 2005, 'Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction', presented at Australia New Zealand Marketing Educators Conference.

Uncles MD; Lee DJ, 2004, 'Brand Purchasing - the Impact of Age', in Academy of Marketing Conference, Cheltenham, presented at Academy of Marketing Conference 2004, Cheltenham, 06 July 2004 - 09 July 2004

Uncles MD; Woodside AG, 2003, 'Brand imprinting and marketing influences on long-term brand choice.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Uncles MD; Kwok S, 2003, 'Toothpaste purchasing in China: Patterns of buyer behaviour', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003

Uncles MD; Kwok S, 2003, 'The impact of culture on sales promotion effectiveness.', in EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003

Uncles MD; Harris JA, 2002, 'Modelling Repurchase Behaviour: Incorporating State Dependence and Preference Heterogeneity', in ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002

Uncles MD; Drinkwater PA, 2002, 'How Programmes Impact on Consumer Evaluations of Television and Radio Brands: An Experimental Study', in 31 EMAC Conference, Braga, Portugal, presented at 31st EMAC Conference, Braga, Portugal, 28 May 2002 - 31 May 2002

Uncles MD; Goh K, 2001, 'Alliances in the skies: Business traveller perceptions of airline global alliances and the consequences for flier loyalty', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001

Uncles MD; Bock TJ, 2001, 'The spurious correlation between `sonking` and automated analysis', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001

Uncles MD; Harris JA, 2000, 'A practical framework for investigating the factors tha influence brand choice in repeat-purchase markets: The case of executive airline travel', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Page KL, 2000, 'Perceived ease of web use and perceived usefulness of the web: Multi-item scale development', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Suarazas J, 2000, 'Purchasing local and international brands: The intention-behaviour link among arabs, asians and westerners in the UAE', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Patterson PG; Caldow D, 2000, 'The impact of friendships between consumers and service-providers on loyalty to the service firm', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Harris JA; Uncles MD, 1999, 'Patterns of behaviour among executive airline travellers', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Uncles MD; Magill G, 1999, 'Pre-purchase information search for legal services by non-business consumers', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Uncles MD; Page KL, 1998, 'Overall goodness-of-fit statistics in academic marketing research', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 2705 - 2713, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Uncles MD; Carrie D, 1997, 'Teaching buyer behaviour: Should we be placing more emphasis on highly competitive established markets?', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 910 - 911, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Uncles MD; Styles CW, 1997, 'The state and health of marketing management in Australia', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 306 - 307, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Uncles MD; Dubelaar C, 1997, 'Toward a complete dynamic model of behaviour in marketing channels', in Australia New Zealand Marketing Educators` Conference, Melbourne, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Uncles MD; Dawes PL, 1997, 'Choice supplier decision for large-scale information technology purchases', in Arnott ; D ; Bridgewater ; S ; Dibb ; S ; Doyle ; P ; Freeman ; J ; Melewar ; T ; Shaw ; V ; Simkin ; L ; Stern (eds.), 26th Annual Conference of the European Marketing Academy, Warwick, UK, pp. 1604 - 1613, presented at 26th Annual Conference of the European Marketing Academy, Warwick, UK

Uncles MD; Pongtaveewould T, 1997, 'East meets west for NPD success: the Thai experience', in Academy of Marketing Conference: Marketing Without Borders, Manchester, England, presented at Academy of Marketing Conference 1997: Marketing Without Borders, Manchester, England

Uncles MD; Macrae C, 1996, 'Re-thinking Brand Management', in Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, presented at Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, 25 November 1996 - 27 November 1996

Uncles MD, 1984, 'POISSON REGRESSION MODEL OF CONSUMER ACTIVITY.', in Modeling and Simulation, Proceedings of the Annual Pittsburgh Conference, pp. 383 - 387

Conference Proceedings (Editor of)

Cadeaux JM; Uncles MD, (ed.), 1999, 'ANZMAC 1999 Conference', University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Cadeaux J; Uncles MD, (ed.), 1999, 'Marketing in the Third Millennium: Proceedings of ANZMAC 1999', UNSW, Sydney

Jobber D; Uncles MD, (ed.), 1995, 'Marking Marketing Work: Proceedings of the 1995 MEG Conference', University of Bradford, Bradford

Conference Presentations

Mathies C; Uncles M, 2019, 'Using a Marketing Management Decision Support System to Unlock the Potential of Student Feedback', presented at Journal of Marketing Research Special Issue Conference on Marketing and Education, Austin, TX, 21 February 2019 - 22 February 2019

Other

Uncles MD, 2002, On the Value of Manuals and Handbooks in Marketing Planning, Australian and New Zealand Marketing Academy (ANZM, http://dx.doi.org/10.1016/S1441-3582(02)70161-4

Bock TJ; Uncles MD, 2000, Working Paper 00/2: Cluster replicability and the existance of latent populations of consumers, School of Marketing, UNSW, Sydney, New South Wales

Uncles MD, 1998, Book Review of `Britain TM: Renewing our identity`, Henry Stewart Publications

Uncles MD, 1998, Book review: `Grocery revolution: The new focus on the consumer`, Routledge, http://dx.doi.org/10.1080/713768545

Uncles MD, 1997, Retail power plays: from trading to brand leadership` by A Wileman & M Jary, Henry Stewart Publications, http://dx.doi.org/10.1057/bm.1997.40

UNCLES MD, 1991, DOMESTIC ARCHITECTURE AND THE USE OF SPACE - AN INTERDISCIPLINARY CROSS-CULTURAL-STUDY - KENT,S, PION LTD, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991GM22500015&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

UNCLES MD, 1991, RESOURCES FOR TOMORROWS TRANSPORT - INTRODUCTORY REPORTS AND SUMMARY DISCUSSIONS - EUROPEAN-CONFERENCE-MINISTERS-TRANSPORT, PION LTD, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1991FN48600012&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

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