By Professor Mark Uncles

Journal articles

Uncles MD; Wang C; Kwok S, 2010, 'A Temporal Analysis of Behavioural Brand Loyalty among Urban Chinese Consumers', Journal of Marketing Management, 26, pp. 921 - 942, http://dx.doi.org/10.1080/02672570903441454

Uncles MD, 2010, 'Broadening the scope of brand management', Journal of Brand Management, 17, pp. 395 - 398, http://dx.doi.org/10.1057/bm.2010.9

Patterson PG; Scott JM; Uncles MD, 2010, 'How the local competition defeated a global brand: The case of Starbucks', Australasian Marketing Journal, 18, pp. 41 - 47

Uncles MD, 2010, 'Is marketing academia losing its way? It depends where you look.', Australasian Marketing Journal, 18, pp. 165 - 167

Uncles MD; East R; Lomax W, 2010, 'Market share is correlated with word-of-mouth volume', Australasian Marketing Journal, 18, pp. 145 - 150

Uncles MD, 2010, 'Retail Change in China: Retrospect and Prospect', International Review of Retail Distribution and Consumer Research, 20, pp. 69 - 84

Moroko L; Uncles MD, 2009, 'Employer Branding', , Wall Street Journal, pp. R7 - R8

Uncles MD; Moroko L, 2009, 'Employer Branding and Market Segmentation', Journal of Brand Management, 17, pp. 181 - 196, http://dx.doi.org/10.1057/bm.2009.10

Uncles MD; Kwok S, 2009, 'Patterns of Store Patronage in Urban China', Journal of Business Research, 62, pp. 68 - 81

Moroko L; Uncles MD, 2008, 'Characteristics of Successful Employer Brands', Journal of Brand Management, 16, pp. 160 - 175, http://dx.doi.org/10.1057/bm.2008.4

Uncles MD, 2008, 'Comment: Omission and redundancy in the use of citations', Interfaces, 38, pp. 134 - 136

Uncles MD; Kwok S, 2008, 'Generalising patterns of store-type patronage: An analysis across major Chinese cities.', International Review of Retail Distribution and Consumer Research, 18, pp. 473 - 493, http://dx.doi.org/10.1080/09593960802573351

East R; Uncles MD, 2008, 'In Praise of Retrospective Surveys', Journal of Marketing Management, 24, pp. 929 - 944

Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, 15, pp. 227 - 231, http://dx.doi.org/10.1057/palgrave.bm.2550141

Uncles MD, 2008, 'Know Thy Changing Consumer', Journal of Brand Management, 15, pp. 227 - 231

Macdonald E; Uncles M, 2007, 'Consumer savvy: conceptualisation and measurement', JOURNAL OF MARKETING MANAGEMENT, 23, pp. 497 - 517, http://dx.doi.org/10.1362/026725707X212793

Alpert F; Brookes R; Oliver MB; Buttle F; Burton S; Conroy D; Costley C; Corkindale D; Lees MC; Danaher P; Farrelly F; Ghose K; Glynn M; Gray B; Gountas J; Hoek J; Jevons C; Johnson L; Jones S; Koslow S; Lawson R; Marshall R; Merrilees B; Miller K; Oppewal H; Pappu R; Ritson M; Rosenbaum M; Neale L; Romaniuk J; Soutar G; Uncles M; Webster C, 2007, 'Editorial', AUSTRALASIAN MARKETING JOURNAL, 15, pp. 5 - 7, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000215496600001&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Macdonald EK; Uncles MD, 2007, 'Consumer Savvy: Conceptualisation and Management', Journal of Marketing Management, 23, pp. 497 - 517

Harris JA; Uncles MD, 2007, 'Modeling the Repatronage Behavior of Business Airline Travelers', Journal of Service Research, 9, pp. 297 - 311

Drinkwater P; Uncles MD, 2007, 'The Impact of Program Brands on Consumer Evaluations of Television and Radio Broadcaster Brands', Journal of Product and Brand Management, 16, pp. 178 - 187, http://dx.doi.org/10.1108/10610420710751555

Kwok S; Uncles MD; Huang YS, 2006, 'Brand Preferences and Brand Choice Among Urban Chinese Consumers: An Investigation of Country-of-Origin Effects.', Asia Pacific Journal of Marketing and Logistics, 18, pp. 163 - 172, http://dx.doi.org/10.1108/13555850610675634

Uncles MD; Lee D, 2006, 'Brand Purchasing by Older Consumers: An Investigation Using the Juster Scale and the Dirichlet Model', Marketing Letters, 17, pp. 17 - 29, http://dx.doi.org/10.1007/s11002-006-3756-z

Uncles MD; Patterson PG, 2005, 'amj - Progress and Prospects', Australasian Marketing Journal, 13, pp. 5 - 7

Uncles MD; Macdonald EK, 2005, 'Discovering the Savvy New Consumer', Marketing, pp. 42 - 42

Woodside AG; Uncles MD, 2005, 'How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice', Journal of Advertising Research, 45, pp. 229 - 240, http://dx.doi.org/10.1017/S0021849905050257

Uncles MD, 2005, 'Marketing Metrics: A Can of Worms, or the Path to Enlightenment?', Journal of Brand Management, 12, pp. 412 - 418, http://dx.doi.org/10.1057/palgrave.bm.2540236

Kwok S; Uncles MD, 2005, 'Sales Promotion Effectiveness: The Impact of Consumer Differences at an Ethnic-Group Level', Journal of Product and Brand Management, 14, pp. 170 - 186, http://dx.doi.org/10.1108/10610420510601049

Page K; Uncles MD, 2004, 'Consumer Knowledge of the World Wide Web: Conceptualization and Measurement', Psychology and Marketing, 21, pp. 573 - 591, http://dx.doi.org/10.1002/mar.20023

Uncles MD; Wright M, 2004, 'Empirical Generalisation in Marketing', Australasian Marketing Journal, 12, pp. 5 - 18

Uncles MD, 2004, 'Journal Rankings: How Much Credence Should We Give Them?', Australasian Marketing Journal, 12, pp. 67 - 72

Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Reply to Commentary on `Understanding Brand Performance Measures: Using Dirichlet Benchmarks`.', Journal of Business Research, 57, pp. 1329 - 1330

Uncles MD; Drinkwatr P, 2004, 'Tuning in to broadcaster branding.', Professional Marketing, pp. 22 - 23

Uncles MD; Ehrenberg A; Goodhardt GJ, 2004, 'Understanding Brand Performance Measures: Using Dirichlet Benchmarks.', Journal of Business Research, 57, pp. 1307 - 1325

Uncles MD, 2003, 'Comment: Too few principles or too few grounded principles?', Interfaces, 33, pp. 101 - 103

Uncles MD; Dowling GR; Hammond K, 2003, 'Customer Loyalty and Customer Loyalty Programs', Journal of Consumer Marketing, 20, pp. 294 - 316, http://dx.doi.org/10.1108/07363760310483676

Uncles MD; Goh K, 2003, 'The Benefits of Airline Global Alliances: An Empirical Assessment of the Perceptions of Business Travelers', Transportation Research Part A - Policy and Practice, 37, pp. 479 - 497

Uncles MD, 2003, 'Too few principles or too few grounded principles?', Interfaces, 33, pp. 101 - 103

Uncles MD; Bock TJ, 2002, 'A Taxonomy of Differences Between Consumers for Market Segmentation', International Journal of Research in Marketing, 19, pp. 215 - 224, http://dx.doi.org/10.1016/S0167-8116(02)00081-2

Uncles MD, 2002, 'e-Branding: It is Really a New World? (in mandarin)', China Entrepreneur, 2002, pp. 112 - 113

Uncles MD, 2002, 'From Marketing Knowledge to Marketing Principles', Journal of Marketing Theory, 2, pp. 345 - 353, http://dx.doi.org/10.1177/147059310200200404

Uncles MD; Patterson PG, 2001, 'Editorial', Australasian Marketing Journal, 9, pp. 5 - 6, http://dx.doi.org/10.1016/S1441-3582(01)70162-0

Uncles MD, 2001, 'Editorial: Interactive Electronic Marketing and Brand Management', Journal of Brand Management, 8, pp. 245 - 254, http://dx.doi.org/10.1057/palgrave.bm.2540026

Uncles MD, 2000, 'What Can Be Done to Enhance the Research Productivity of Junior Staff', Australasian Marketing Journal, 8, pp. 73 - 79, http://dx.doi.org/10.1016/S1441-3582(00)70194-7

Uncles MD; Suarazas J, 2000, 'Editorial: Market orientation', Australian Journal of Management, pp. i - ix, http://dx.doi.org/10.1177/031289620002500201

Uncles MD; Magill G, 1999, 'How prospective clients find out about your practice', Law Society Journal, pp. 64 - 67

Uncles MD, 1998, 'A structured approach to the presentation of research theses.', Australasian Marketing Journal, pp. 87 - 94, http://dx.doi.org/10.1016/S1441-3582(98)70241-1

Uncles MD; Keng KA; Ehrenberg A; Barnard N, 1998, 'Competitive Brand-Choice and Store-Choice Among Japanese Consumers', Journal of Product and Brand Management, pp. 421 - 1061, http://dx.doi.org/10.1108/10610429810244657

Uncles MD, 1998, 'Editorial: Brand management in Australasia and the Far East', Journal of Product and Brand Management, pp. 448 - 462

Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/UNSW survey', Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33

Uncles MD; Polonsky M; Lawson R; Johnson LW; Wilkinson IF; Alpert F, 1998, 'Perspectives on academic publishing: advice for those just starting', Australasian Marketing Journal, pp. 63 - 80, http://dx.doi.org/10.1016/S1441-3582(98)70250-2

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